Hope Mascott Email & Phone Number

Boston, Ma, Us

Brno, Jmk, Cz

Burlington, Massachusetts, Us

Responsible for customer marketing, advocacy, reference program management, and VoC programs for 10 product lines. Maintain a vibrant customer advocacy membership, peer reviews, and community for the Progress All Stars program. Collaborate with sales, customer success, partner and field marketing, and other internal teams to recruit new customers and partners and create assets. Enhance brand perception by interviewing customers and partners for testimonials, videos for customer success stories.

Burlington, Massachusetts, Us

ETQ, a QMS company (SaaS) serves more than a million users from various industries such as: medical devices, pharma, consumer goods, supply chain, and technology. Reporting to the VP, Demand Generation, led cross-functional teams to plan programs and events for customers. Managed customer marketing to key account customers using various touchpoints to increase customer spend and expand the account base within the company. Responsible for strategic planning and execution for all customer/prospect conferences, CABs, executive leadership summits, trade shows, road shows, partner sponsorships, and receptions.

Neuilly-Sur-Seine, Fr

Report directly to CEO in North America. Drive all marketing programs for the overall brand for various business streams including: medical/life sciences, industrial, technology, auto, and semiconductors. Implement digital and innovative communications for social media, SEM/SEO, public relations, website, demand generation, customer acquisition, field and partner marketing, integrated marketing campaigns, brand awareness and visibility with events and trade shows, corporate communications, webinars and internal communications.

Boxborough, Massachusetts, Us

Managed the marketing efforts for medical, IT, consumer goods, industrial, solar, green services, global market access, cybersecurity, energy efficiency, and mobility business streams. Researched, selected and learned a new marketing automation tool that ultimately increased lead generation by 120%. Responsible for elevating brand awareness and visibility with demand generation campaigns, field and partner marketing, social media, conferences, trade shows, webinars, seminars, videos, public relations, and articles.

London, Gb

Responsible for full range of integrated marketing programs including: marketing strategy, corporate marketing, customer marketing and industry research, field and partner marketing, marketing communications, brand awareness, demand generation, public relations, web marketing, webinars, trade shows, and customer open houses, field marketing, global campaigns, advertising, media buying and negotiation, video and integrated marketing campaigns.

Chicago, Il, Us

Responsible for marketing, producing, and executing over 45 events a year. The events ranged from 20 attendees in peer-to-peer forums to 1,200 attendees for the Annual conference. Worked closely with the President, Executive Director and Board of Directors, as well as the committees and vendors to ensure successful and profitable events.

Responsible for developing new business, account management and services, marketing & event consulting, business and marketing plan development. Extensive experience in marketing communications including: web development, public relations, journalist briefings, lead generation, promotional campaign development, new product development, and event management.

Austin, Texas, Us

Managed the creation, content, and production of numerous direct marketing campaigns and events focused at driving customer acquisition, booth traffic, and lead generation. Developed a promotional sweepstakes site to increase activities from our channel sales partners, customers and prospects. After 14 weeks, promoted from Manager to Director of Marketing Communications.

Us

Managed a $2.5 million marketing budget for the majority-owned subsidiaries. Created and managed CMGi's internal marketing agency of 10 marketing professionals, which serviced the new CMGi incubating and @Ventures companies with their marketing needs. Provided direction for events, product development, strategic planning, websites, and integrated marketing programs.