Hope Mascott work email
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I enjoy developing relationships with top customers, partners and internal stakeholders to share customer stories for references, customer video testimonials, case studies, and third-party reviews. Comprehensive experience in developing, directing, and launching successful customer and partner marketing campaigns.Areas of expertise include: - Customer advocacy, customer marketing, community, research, and focus groups-Partner, channel, alliance, and field marketing- Marketing programs and integrated marketing campaigns- Cross-sell, upsell, and expansion marketing campaigns- Go-to-Market strategies, product launches, messaging and market positioning- Demand generation, ABM, omni-channel marketing- Cross-collaboration with internal stakeholders (sales, CSMs, marketing, product managers, etc)- Video (case studies, brand videos, explainer videos)- ROI, Analysis and Metrics of campaigns, programs, events- Team management (2-10 professionals)- Advertising, media buys and media analytics- Website creation, CMS, SEO/SEM, Google Analytics- Event marketing strategies, budgets, virtual events, webinars, trade shows and user groups - Sales enablement and communication tools- Base/Crowdvocate, HubSpot, RO ReferenceView, Cvent, Salesforce, Drift, Adobe Suite, Vocus, Meltwater, Microsoft Suite, Sprout Social- Managing vendor/agency relationships- Budget management and project management- Market trends, campaign search & analysisAvailable to discuss new opportunities! Please contact me at hmascott25@gmail.com
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Senior Partner Marketing ManagerKenticoBoston, Ma, Us
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Senior Channel Marketing ManagerKentico May 2023 - PresentBrno, Jmk, Cz
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Global Customer Marketing & Advocacy ManagerProgress Jun 2020 - Mar 2023Burlington, Massachusetts, UsResponsible for customer marketing, advocacy, reference program management, and VoC programs for 10 product lines. Maintain a vibrant customer advocacy membership, peer reviews, and community for the Progress All Stars program. Collaborate with sales, customer success, partner and field marketing, and other internal teams to recruit new customers and partners and create assets. Enhance brand perception by interviewing customers and partners for testimonials, videos for customer success stories. -
Senior Manager, Customer Marketing & EventsEtq 2019 - 2020Burlington, Massachusetts, UsETQ, a QMS company (SaaS) serves more than a million users from various industries such as: medical devices, pharma, consumer goods, supply chain, and technology. Reporting to the VP, Demand Generation, led cross-functional teams to plan programs and events for customers. Managed customer marketing to key account customers using various touchpoints to increase customer spend and expand the account base within the company. Responsible for strategic planning and execution for all customer/prospect conferences, CABs, executive leadership summits, trade shows, road shows, partner sponsorships, and receptions. -
Director, Marketing CommunicationsAltran 2016 - 2018Neuilly-Sur-Seine, FrReport directly to CEO in North America. Drive all marketing programs for the overall brand for various business streams including: medical/life sciences, industrial, technology, auto, and semiconductors. Implement digital and innovative communications for social media, SEM/SEO, public relations, website, demand generation, customer acquisition, field and partner marketing, integrated marketing campaigns, brand awareness and visibility with events and trade shows, corporate communications, webinars and internal communications. -
Manager, Marketing ProgramsTuv Rheinland Na 2011 - 2015Boxborough, Massachusetts, UsManaged the marketing efforts for medical, IT, consumer goods, industrial, solar, green services, global market access, cybersecurity, energy efficiency, and mobility business streams. Researched, selected and learned a new marketing automation tool that ultimately increased lead generation by 120%. Responsible for elevating brand awareness and visibility with demand generation campaigns, field and partner marketing, social media, conferences, trade shows, webinars, seminars, videos, public relations, and articles. -
Senior Marketing ManagerIntertek 2006 - 2011London, GbResponsible for full range of integrated marketing programs including: marketing strategy, corporate marketing, customer marketing and industry research, field and partner marketing, marketing communications, brand awareness, demand generation, public relations, web marketing, webinars, trade shows, and customer open houses, field marketing, global campaigns, advertising, media buying and negotiation, video and integrated marketing campaigns. -
Marketing & Events ManagerAssociation For Corporate Growth 2002 - 2006Chicago, Il, UsResponsible for marketing, producing, and executing over 45 events a year. The events ranged from 20 attendees in peer-to-peer forums to 1,200 attendees for the Annual conference. Worked closely with the President, Executive Director and Board of Directors, as well as the committees and vendors to ensure successful and profitable events. -
PrincipalVisual Fuse Marketing Group 1999 - 2002Responsible for developing new business, account management and services, marketing & event consulting, business and marketing plan development. Extensive experience in marketing communications including: web development, public relations, journalist briefings, lead generation, promotional campaign development, new product development, and event management.
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Dir. Of Marketing CommunicationsOracle Corporation 1998 - 1999Austin, Texas, UsManaged the creation, content, and production of numerous direct marketing campaigns and events focused at driving customer acquisition, booth traffic, and lead generation. Developed a promotional sweepstakes site to increase activities from our channel sales partners, customers and prospects. After 14 weeks, promoted from Manager to Director of Marketing Communications. -
Dir. Of Corporate CommunicationsCmgi 1994 - 1998UsManaged a $2.5 million marketing budget for the majority-owned subsidiaries. Created and managed CMGi's internal marketing agency of 10 marketing professionals, which serviced the new CMGi incubating and @Ventures companies with their marketing needs. Provided direction for events, product development, strategic planning, websites, and integrated marketing programs.
Hope Mascott Skills
Hope Mascott Education Details
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University Of Massachusetts AmherstMarketing And Hrta
Frequently Asked Questions about Hope Mascott
What company does Hope Mascott work for?
Hope Mascott works for Kentico
What is Hope Mascott's role at the current company?
Hope Mascott's current role is Senior Partner Marketing Manager.
What is Hope Mascott's email address?
Hope Mascott's email address is hm****@****etq.com
What is Hope Mascott's direct phone number?
Hope Mascott's direct phone number is +331464*****
What schools did Hope Mascott attend?
Hope Mascott attended University Of Massachusetts Amherst.
What skills is Hope Mascott known for?
Hope Mascott has skills like Marketing Strategy, Marketing, Marketing Communications, Integrated Marketing, Lead Generation, Direct Marketing, Public Relations, Email Marketing, Social Media Marketing, Strategy, Trade Shows, B2b.
Who are Hope Mascott's colleagues?
Hope Mascott's colleagues are Peter Šípoš, Eric Dugre, Scott Burgess, Lucie Glaser, Jinze(Jerry) Zhang, Dominik Rumian, Lukáš Polák.
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