Hope Neiman

Hope Neiman Email and Phone Number

CMO @ Tillster | QSR magazine's Digital Disruptor | I use metrics to transform businesses @ Tillster
Hope Neiman's Location
Los Angeles County, California, United States, United States
About Hope Neiman

I’m the Chief Marketing Officer @ Tillster, where I empower restaurants to engage and transact anywhere, any time, and from any device. I manage e-commerce and engagement programs on behalf of clients, which include 40 of the top 100 global brands. As CMO, I lead various teams that provide cutting-edge B2C and B2B digital leadership for the QSR, FCD restaurant, and hospitality sectors. My programs and leadership have resulted in repeated 100% YoY revenue growth for the last 10 years.My specific area of passion is around managing data science and analytics, with an emphasis on AI and Ml.Prior to Tillster, my work includes over two decades of e-commerce and marketing experience, including:• CMO at ShoeDazzle, where I grew revenue 3.5X & customer base 75%• Head of E-Commerce at Beachbody, where I grew sales by 20%• COO at Right Start, where I re-launched an eCommerce program that led to 150% growth• VP of Marketing at Disney Interactive, where I managed a $150 million revenue businessI hold a BA from Wesleyan University and an MBA from Harvard Business School. Additionally, I serve on the board of the Women’s Leadership Council, am a member of the Forbes Communication Council, and have held other private and non-profit board positions

Hope Neiman's Current Company Details
Tillster

Tillster

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CMO @ Tillster | QSR magazine's Digital Disruptor | I use metrics to transform businesses
Hope Neiman Work Experience Details
  • Tillster
    Chief Marketing Officer
    Tillster Oct 2011 - Present
    Los Angeles, California, Us
    Accomplished metrics driven and strategic leader, with a strong understanding of combining analytics and brand to achieve goals. Tillster marries restaurant technology with best-in-class ecommerce practices to drive engagement and loyalty. Lead various Tillster teams, providing cutting edge B2C and B2B digital leadership for the QSR, FCD restaurant and hospitality sectors. Developed acquisition program for this SaaS platform company. Manage e-commerce and engagement programs on behalf of clients, which include 40 of the top 100 global brands. - Manage Data Science and Analytics, User Experience, Customer Engagement & Loyalty, Marketing Operations and Brand Advocacy & B2B acquisition and funnel- Built department from inception, establishing industry-leading metrics on behalf of top branded clients like Burger King, Domino’s and YUM!- Manage company-wide strategic and product initiatives, as well global customer engagements- Sought after speaker and thought leader for industry-wide digital trends and success metrics- Programs and leadership have resulted in repeated 100%+ YOY revenue growth
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  • Forbes Communications Council
    Official Member
    Forbes Communications Council Aug 2019 - Present
    Boston, Ma, Us
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  • Women'S Leadership Council
    Board Member
    Women'S Leadership Council Nov 2006 - Present
    Women's Leadership Council is an invite-only membership organization - a group of leaders who are accomplished professionals recognized as leaders in their fields and have a vision for community, learning, mentorship and connection.
  • Shoedazzle
    Chief Marketing Officer
    Shoedazzle Oct 2010 - Oct 2011
    El Segundo, California, Us
    Senior marketing executive for the original styling subscription service and social commerce site. Grew revenue 3.5X & customer base 75%- Grew ad spend aggressively and efficiently across multiple online sources. Drove CPAs down 38%. - Grew Facebook fans 3X to 1,000,000+ in < 6 months. Most of any online only fashion brand. Top 5% levels of engagement. Launched early social shopping experience, with 50% increase in intent to buy.- Introduced DRTV advertising. Outperformed tightly controlled metric expectations by more than 3X.
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  • Beachbody
    Head Of Online And E-Commerce
    Beachbody Jul 2009 - Oct 2010
    El Segundo, Ca, Us
    Senior executive responsible for all eCommerce and website activities of this leading health and wellness company, across all channels, including DRTV, MLM and online. eCommerce currently over 58% of revenues and is a growing percentage.- Developed new replicated websites for MLM participants, resulting in a 20% sales increase - Negotiated and implemented partnership with Amazon, resulting in $10 million incremental revenue year 1 - Improved SEM efficiencies by 20%, SEO rankings by 10% and made display advertising profitable - Achieved greater than 10X growth across social media and began tracking programs to validate profitability- Executed strategies and renegotiated relationships in first 6 months that not only grew top line, but also resulted in measurable bottom line increases in excess of 6 figures.
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  • Right Start
    Coo
    Right Start Feb 2005 - Jul 2009
    Denver, Co, Us
    - Completely re-branded to better reflect core target. Created integrated look and imagery for stores, catalog, and web. In conjunction with internet technologies like Social Networking and CRM resulted in measurable increase in cross channel shoppers. - Developed Right Start Stages, integrated program that ties products to developmental stage, rather than age, further differentiating Right Start from competitors.- Re-launched Right Start catalog which had been dormant for years. Achieved profitability and have exceeded expectations by over 20% at each mailing. Doubled size of shopping base. - Fully responsible for re-launched eCommerce program, which in year 2 is up over 150% from LY, with gross margin up over 5 percentage points. House file up over 200% and returning customers are up over 40% from LY.- Negotiated and implemented major partnerships with Nestle and Amazon, incorporating exclusive elements. Sales increases have exceeded expectations by over 20%.
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  • Aliph Corporation
    Member Of Board Of Directors
    Aliph Corporation Dec 2002 - Oct 2005
    Aliph launched Jawbone, a well received mobile accessory in September 2004.
  • Altrio Communications
    Chief Marketing Officer
    Altrio Communications Feb 2001 - Apr 2004
    Senior marketing executive of a leading alternative Broadband Service Provider, delivering voice, video and high-speed data primarily for residential use. Responsible for marketing, sales, 24x7 customer and technical support, and programming (television content). Achieved an average 32% penetration against entrenched, well-known competitors in areas active for 12 months. Launched service in December 2002. Presently have 48,000 homes passed and growing.· Established brand imagery, positioning, core strategy, web presence and differentiation for Altrio.· Launched and developed a variety of innovative services, including private branded ISP, digital video, Video-On-Demand, and Subscription Video-On-Demand, achieving highest penetrations across the industry.· Increased average monthly revenue per home 85% in first year of service, with ongoing increases.· Achieved 150% increase in the average number of services taken per average household.
  • Enutrition
    Executive Vice President
    Enutrition Jul 1998 - Nov 2000
    Co-founder of a leading vitamin, supplement, natural remedy website. Responsible for marketing, business development, site design and content. Raised over $50 million and eventually sold business.§ Branded and launched site into an “ownable” position, despite entering the market after established competition.§ Created backend data management and analysis systems to ensure efficient customer acquisition costs well below industry standards.§ Negotiated high profile partnerships and sponsorships to efficiently expand leadership and presence.§ Achieved repeat customer loyalty in excess of 40%.
  • Disney Interactive
    Vice President, Marketing
    Disney Interactive Aug 1995 - Jul 1998
    Burbank, Ca, Us
    Senior marketing executive of the leading children's software and gaming brand. Promoted to manage marketing for entire business unit with 1997 revenues of $150 million. § Managed promotions, research, public relations, trade shows, online, retail marketing, database, operations, marketing services and customer support across three brand groups (Disney, ESPN and ABC). § Directed relationship with sales force (Buena Vista Home Video) and oversaw expansion into new areas. § Managed operations, reducing COGS by 45% and support costs by 40%. § Launched divisional website and online retail activities, exceeding sales goals by 75% in first year.
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  • Knowledge Adventure
    Vice President, Marketing
    Knowledge Adventure Mar 1994 - Aug 1995
    Los Angeles, California, Us
    Founded in 1991, Knowledge Adventure, Inc. is dedicated to creating educational software that conveys the joy of learning to children. The company pursued this mission by building products that challenge the boundaries of education, and that offer enriching multimedia experiences to help children succeed in school. § Positioned, named and branded award winning JumpStart line.§ Oversaw entry into four new product categories. § Brought structure to organization, including reorganized responsibilities, documented processes and appropriate and accountable budgeting.
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  • Jbl Professional
    Executive Vice President, Marketing
    Jbl Professional Jan 1993 - Mar 1994
    Us
    Harman designs, manufactures and markets a broad range of high fidelity audio system and electronic components for consumer, professional and OEM markets under the JBL, Infinity, and other names. A recognized worldwide leader, over 60% of the Professional Division’s revenues were derived from non North American activities. § Managed worldwide marketing activities of $120 million division, including Sales Administration, Customer Service, Retail Marketing and Warranty functions. § Managed transition from an engineering driven organization to a marketing driven one. Responsible for developing and implementing first divisional strategic plan.§ Divisional liaison to other professional and consumer divisions. Responsible for joint marketing opportunities, including contracts with the NFL and the International Olympic Committee.
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  • Day Runner
    Vice President, Marketing
    Day Runner Feb 1987 - Jan 1993
    Day Runner, Inc. develops, manufactures and markets organizers for retail markets. Day Runner products are currently carried by approximately 20,000 retail stores across the U.S. Responsible for all marketing activities during growth from under $10 million to over $125 million in sales. § Collaborated on road show presentation and participated during Initial Public Offering (IPO). Ongoing involvement with analysts. § Oversaw entry into three major new channels of distribution, including direct response, corporate and superstore.§ Co-authored Company's first strategic plan.§ Instituted national advertising program which was responsible for a 113% increase in brand awareness.

Hope Neiman Education Details

  • Harvard Business School
    Harvard Business School
    Mba
  • Wesleyan University
    Wesleyan University
    Mathematics
  • Harvard Business School
    Harvard Business School
    Master Of Business Administration - Mba
  • Wesleyan University
    Wesleyan University
    Mathematics

Frequently Asked Questions about Hope Neiman

What company does Hope Neiman work for?

Hope Neiman works for Tillster

What is Hope Neiman's role at the current company?

Hope Neiman's current role is CMO @ Tillster | QSR magazine's Digital Disruptor | I use metrics to transform businesses.

What schools did Hope Neiman attend?

Hope Neiman attended Harvard Business School, Wesleyan University, Harvard Business School, Wesleyan University.

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