Hope Weaver Email & Phone Number

• Serve as PR rep coordinating all media requests and driver appearances, writing press releases, POC for photo/video• Provide at-track social media coverage for FB & IG• Design race weekend graphics, hero cards, etc.• Assist with partner relations• Launched and manage new website

• Provided at-track social media coverage• Designed tune in graphics

Indianapolis, Indiana, United States

SOCIAL MEDIA• Created and executed social media strategy for owned media channels• Managed day-to-day social for JFR and driver Robert Hight -Grew reach & engagement on IG by 277% and engagement on FB by 1412% for Robert Hight YOY -Increased video views on IG by 372% and engagement on FB by 42% for JFR YOY• Captured content and advised best practices for drivers Austin Prock and Brittany Force• Shot and edited short-form vertical video for IG Reels• Designed graphics for social media incl. developing a cohesive visual brand • Traveled to all race events for social media coverage and partner activationCORPORATE PARTNERSHIP• Created sales decks and partnership program proposals for prospective partners• Assisted in sales process and acted as point for social and digital asset ideation/development• Served as account manager for corporate partners incl. executing at-track activations• Led launch and maintained Digideck and new website

Worcester, Massachusetts

• Designed graphics for all departments using Adobe CC to drive retail and ticket sales, execute partner activations, and increase reach and engagement on social and digital• Directed creative incl. acting as POC for ad agency; developed brand style guide• Supported social media management incl. content creation, game day coverage, analytics• Executed promotional schedule incl. procurement & distribution of giveaways, logistics, partner activations, and managing budget • Advised marketing strategy and best practices• Executed all email, SMS, paid social campaigns; tracked analytics • Managed website, monitored traffic w/ Google Analytics • Introduced and executed retail sales campaigns - Increased e-commerce traffic by 22%, revenue by 13%, and helped produce the the only stream of revenue during the pandemic • Worked with internal teams to execute campaigns, activations & community programs• Led shift of in-person to virtual during pandemic incl. partner activations and in-game sponsored elements, member events, community initiatives, etc.• Led launch and maintained new website and Digideck

Daytona Beach, Florida Area

• Developed and designed event-specific, mid-season, post-season recaps for partners• Assisted in development and execution of new content plan focused on driving engagement, enhanced race weekend coverage, authentic partner integration - Contributed to the growth of social engagement by over 45% • Collaborated with marketing team to pitch, produce, edit, and create content• Designed graphics and partnership materials • Led launch of Hookit• Ensured creative assets were updated for the 50th anniversary season• Assisted business development team with decks and printed material for prospects• Provided at-track marketing assistance incl. social media coverage, pre- and post-race ceremonies, fan events, and partner activations

Easton, Massachusetts

• Assisted undergraduate students in 2-3 sections of Business Ethics & Reasoning course• Maintained weekly office hours• Created practice tests and held review sessions for exam prep 3-4 times per semester

Epping, New Hampshire

• Introduced and executed strategy for social, digital and grassroots marketing• Oversaw day-to-day management of social media for NE Dragway and MX 101• Designed graphics and photographed on-track activity for all in-house marketing• Introduced and managed email marketing, paid social, and retail sales campaigns• Increased brand awareness through introduction of grassroots marketing • Executed VIP experiences for major races incl. sales, logistics, budget, hospitality • Executed all at-track marketing incl. social coverage, photography, engaging w/ fans

Portsmouth, New Hampshire

• Assisted in production of large format graphics• Performed finishing tasks including cutting, trimming, mounting, grommeting, weeding, masking, packaging, etc.• Performed QA checks• Installed full and partial vinyl graphics on-site and in-house

Portsmouth, New Hampshire

• Acted as POC for all customer orders• Performed QA/QC checks and monitored production process• Ran daily status meetings• Led the launch of new management software system to improve workflow and production efficiency

Portsmouth, New Hampshire

• Assisted with product photography of two different lines of shoes• Managed e-commerce photos and listings using Amazon Seller Central

Portsmouth, New Hampshire

• Involved in event planning and logistics of New Year’s Eve event that drew nearly 15,000 people • Oversaw local ticket sales for 4 local businesses• Increased local high school involvement by recruiting and supervising over a dozen student volunteers• Provided technical support for ticket software

Portsmouth, Nh

• Filed legal documents• Prepared closed cases for storage• Organized filing system and office document management

Bachelor Of Arts (B.A.), Multi/Interdisciplinary Studies, Magna Cum Laude

Activities and Societies: Special Events Programming, Lead4Justice Planning Committee, Lambda Epsilon Sigma Academic Honor SocietyB.A..

15 Credits Towards A Bachelor Of Fine Arts (B.F.A.), Graphic Design

Completed 15 credits toward Bachelor of Fine Arts in Graphic Design

Education record