• Execute and manage a variety of campaigns across various platforms (DV360, TTD, Google ads, Facebook), ensuring high performance• Analyze and optimize campaign performance to meet and exceed client goals and expectations, measuring against established KPIs, such as CPC, CPCV, CPA and ROAS• Curate platform targeting variables; including site lists, custom audience creation• Monitor campaign pacing, performance, quality, and profitability to provide strategy, campaign recommendations

• Taught private and class snowboarding lessons to both children and adults• Engaged with parents about their children’s progress• Demonstrated excellent verbal communication and customer service skills

• Planned, managed and optimized 1000 + digital marketing campaigns relating to E-commerce, Chain Store and Education industry (Key accounts: Miele Hong Kong, Sasa Hong Kong)• Provided professional advice to 100+ clients to maximize the exposure, traffic and return on ad spend (ROAS) to fulfill the marketing objectives of clients• Successfully drove +371% in conversion rate, +766% in daily purchase and -50% in cost per acquisition for a listed cosmetic retail company • Planned & implemented digital marketing campaigns in different platforms, including Google, Facebook, Baidu, Yahoo • Provided insights and actionable optimizations by analyzing core data across different advertising channels and Google Analytics • Took on role of product champion of all programmatic campaigns including DV360 and Verizon• Developed a streamlined internal workflow, comprehensive operation handbook of programmatic products

• Promoted due to demonstrated marketing knowledge, work ethic, and consistent achievement of KPI goals• Consolidated and closely monitored the marketing strategy and budget of 7 business units to ensure that the results were aligned with company’s goals at a logistics company• Ensured that all online and offline promotional materials were of high quality and in compliance with corporate guidelines• Oversaw the daily operations of the e-Shop including order fulfillment, complaint handling and post sales customer services; managed the e-Shop overall performance • Successfully recruited 10+ merchants and maintained a high level of account managing skills for relationship building• Liaised with internal or external parties for project planning including the 2017 BigBang concert, Hong Kong Brands and Products Expo and Hong Kong Wine and Dine Festival• Formulated and implemented social media and digital marketing strategies to increase traffic and revenues• Prepared marketing materials including Facebook/Wechat feed, poster and leaflet• Managed official Website and Facebook account to ensure the accuracy of the message delivered• Handled eDM system including mailing list maintenance and data analysis

• Managed E-shop overall performance and provided daily operational support• Formulated and implemented social media and digital marketing strategies to increase traffic and revenues• Prepared marketing materials including Facebook/Wechat feed, poster and leaflet• Managed official Website and Facebook account to ensure the accuracy of the message delivered• Managed eDM system including mailing list maintenance and data analysis

• Planned and executed 10+ marketing campaigns including preparation of marketing materials such as posters and leaflets as well as Facebook and Wechat feed content • Led a special project – Organized a ticket selling technology for Turbojet, a boating centre; engaged with the client to develop a marketing strategy to achieve the monthly sale target and establish the business process flow• Liaised with prestigious clients like Apple and Nike to maintain close customer relationships• Identified the problems of existing logistics flow and provide practical solutions in the Operations department