Experience in commercial management (marketing and sales both domestic and export) since 1984 in veterinary market in Mexico.Specialties: promotion, sales, advertising, PR, marketing planning, eMarketing, product launch, export, congress and events, business development (domestic and international), campaigns, strategic planning, executive management
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Dir MarketingCatalysis - Dermaceutical México Jan 2014 - Dec 2014Gestión de marketing y ventas, desarrollo de distribuidores a nivel nacional y servicio técnico veterinario y acuícola.
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Marketing ManagerLaboratorio Avimex Sa De Cv May 2000 - Jan 2010Col. Del Valle, México Df.Strategic planning, marketing plan, marketing-mix. Product categories: Mycotoxins binders, pharmaceuticals and biologicals, for submarkets: poultry, pig, dairy cattle, feed lot and aquaculture.Web administrator.
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Marketing And Sales ManagerFarmaceuticos Mexicanos Chinoin Oct 1999 - Apr 2000Ciudad De México Y Alrededores, MéxicoStartegic planning.Marketing plan of key products, marketing-mix.Development of new products and repositioning of key products. Sales management. Budget control.Product categories: manufacture and commercialization of pharmaceuticals and biologicals, for dairy and beef catlle, swine and pets.
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Marketing And Sales ManagerLaboratorio Sanfer Sa De Cv Apr 1993 - Feb 1999Ciudad De México Y Alrededores, MéxicoAnimal health division management. Integration of marketing, sales and production areas. Domestic and export sells.marketing plan, public relations, sales management. Distribution net. Product development.Marketing plan of key markets: Rabies vaccine in cattle and pets. Prevention of Infectious coriza with corisa* (Kitasato bacterin).Main submarkets attended: cattle, poultry, swine, pets.
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Product Manager For Cattle Feed Line.Ralston Purina 1989 - 1990Ciudad De México Y Alrededores, MéxicoAnimal feed for dairy and beef cattle.
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Product Manager For Hygiene Products, And National Sales Manager.Ciba Geigy Mexicana. División Salud Animal 1986 - 1989Ciudad De México Y Alrededores, México1) Hygiene product manager in Animal health and PCO's segmets.Product Development (registers, label, pack). Launching plan and market introduction: Fly control programm: Snip*, Alfacron*, Larvadex* and Neporex*. Rodent control: Lanirat* (bromadiolone).Pest control: alfadex* ec (cypermetrine).Promotion. Advertising. Sales reps and distributors training. Public relationship.2) National sales manager.
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Product Manager And Market Investigation Manager.Farmacéuticos Mexicanos Chinoin División Veterinaria. 1984 - 1986Ciudad De México Y Alrededores, MéxicoManufacture and commercialization of pharmaceuticals and biologicals for animal health (Bovine dairy and beef cattle; swine; pets).
Horacio López B Education Details
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Marketing And Sales -
Marketing
Frequently Asked Questions about Horacio López B
What is Horacio López B's role at the current company?
Horacio López B's current role is DVM, bilingual, 20 years in Marketing and Sales, Pharmaceutical veterinary industry..
What schools did Horacio López B attend?
Horacio López B attended Instituto Tecnológico Y De Estudios Superiores De Monterrey, Universidad Nacional Autónoma De México.
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