With 8 years of experience at a Fortune 300 company, I bring a wealth of expertise as a Senior Integrated Marketing Manager specializing in brand, multicultural, and shopper marketing. My journey began with an MBA from Carnegie Mellon University, providing strong foundations for strategic growth advisory and business leadership in marketing.- Successfully launched the 'My Smile is My Superpower' campaign at Colgate, exceeding media impression targets by 150% and generating over 4B+ impressions.- Led development of a Kids licensing strategy resulting in Colgate's top-selling kids powered toothbrush and record-breaking holiday sales at Walmart.- Directed an agile social media activation for Irish Spring, achieving 180 million earned media impressions and a remarkable 4000% increase in brand mentions.- Managed the 'Haz La U' grant initiative, driving 427M media impressions and a 35% YoY increase, leveraging student-led storytelling and influencer partnerships.- Spearheaded a Hispanic cross-channel shopper marketing initiative, generating $7.6 million in incremental revenue with a remarkable 375% ROI.- Chaired the Latin Leadership Network (LLN) at Colgate for two years, fostering employee engagement and development through innovative programs and seminars.Beyond my achievements, my career is anchored in an early curiosity nurtured by my parents, earning me the nickname "Q-Boy." This innate curiosity drives my passion for uncovering consumer insights and transforming them into impactful marketing strategies.Skills: Marketing Leadership & Operations | Marketing Strategy | Integrated Marketing Plans | Content Strategy | Customer Insights | Relationship Marketing Business Planning | Strategy Development | Digital Marketing | Brand Management | Campaign Development & Management | Strategic Partnerships Creative Strategy | GTM Strategy | Account Planning | Budget Management | Performance Tracking | ROI Optimization | Process ImprovementPlease feel free to connect or get in touch regarding potential opportunities – always happy to grow my network with like-minded professionals!