Horacio Muñoz Iii Email & Phone Number

New York, New York, United States

Developed and launched a multi-touch, cross-channel marketing strategy, achieving a 142% YoY increase in media contributions to sales, optimizing ROI within a $47M budget.Created the 2023 integrated marketing strategy for the 'Smile First' national campaign, resulting in an 18% improvement in brand likability and a 10% rise in purchase intent.Led sponsorship & creative strategy for the 15+ year Haz La U grant, achieving record-breaking media impressions YoY with a limited budget.Directed development of Hispanic audience segmentation strategies across all Colgate sub-brands, exceeding brand affinity benchmarks.Spearheaded a UX project for a CSR campaign landing page, leading to a 70% increase in pages per session and a 20% reduction in exit rate.

New York, New York, United States

Created a Hispanic Heritage Month shopper marketing program, achieving a 46% increase in retailer acceptance & 73% rise in participating stores.Successfully re-established Colgate’s Multicultural Marketing Department, driving significant sales growth and high ROI, while implementing new, permanent shopper marketing initiatives like Colgate's Oral Health Month.Launched a pioneering Hispanic customer research project with the insights team, identifying 2 new brand growth audiences through in-depth customer engagement and enhanced cultural fluency.Forged strategic partnership with Kroger, creating new Hispanic shopper marketing strategy; drove 20% increase in shopper marketing activations.Redesigned the Haz La U media strategy after a 62% budget cut in 2021, achieving a record-setting 193M+ impressions and $0.09 CPM through compelling, student-narrated stories.

New York, New York, United States

Revamped promotional shopper marketing strategies within a $3.8M budget, driving new product innovation growth at key retailers despite financial constraints.Successfully secured an additional $300K budget for Irish Spring's new product marketing initiatives at retailers by presenting a data-informed strategy, demonstrating strong ROI potential, and aligning marketing objectives with overarching business goals.Achieved a 10x increase in Irish Spring's Instagram following by creating a new social media brand playbook, leveraging best practices and innovative strategies to maximize engagement and community growth.

New York, New York, United States

I managed the Personal Care shopper marketing strategy and budget, serving as the liaison between the brand teams and the retail shopper marketing teams to drive incremental sales. Through effective relationship management, I developed a collaborative environment of optimized off-shelf activations while maintaining the flexibility to adapt as required.

New York, New York, United States

Achieved market leadership (#1 position in the segment) in children's oral care by implementing a new licensing strategy & go-to-market approach.Captured the top spots in the children's powered toothbrush category by strategically acquiring licenses for popular franchises like Minions and Trolls; crafted compelling sales narratives and executed effective channel strategies to enhance product differentiation and expand market reach.Drove a 364% sales increase for children's talking toothbrush innovation on Amazon through targeted marketing initiatives; created engaging instructional content and launched strategic paid media campaigns to boost product awareness and consumer adoption.Generated $11.4M in incremental net sales for children's oral care products by introducing innovative holiday pack offerings; established strategic relationships with key retailers, leveraging collaborative partnerships to maximize product visibility and accelerate sales growth.

New York, New York, United States

Led the acquisition of the powerful Minions and Trolls licenses for Colgate Kids Oral Care.Cross Functionally guided the cross-category go-to-market strategy and seasonal strategy for the kids oral care porfolio.

Greater New York City Area

In 2015, I was one of only eight candidates selected to participate in a year-long marketing rotational program that featured short-term assignments across our retail teams, brand marketing, and global marketing. Throughout the rotation, I took the lead on a diverse range of projects, such as analyzing the Kroger toothpaste promotional plan and presenting my recommendations to retail senior leadership. Additionally, I conducted a comprehensive assessment of the global Total toothpaste equity media landscape, shedding light on inconsistencies in our brand equity across high-priority countries.

New York, New York

During my summer internship, I worked on the Colgate Oral Pharmaceuticals business, specifically targeting the Dentist and Dental Hygienist markets. In this role, I had the opportunity to lead the design of marketing materials, including print materials, informational slides, and educational videos for a new toothpaste launch aimed at the dental profession.

Leadership: Trained a subordinate Underwriter in conventional underwriting techniques resulting in a reduction of the credit decision time from 40 hours to 4 hours. Analytical/Problem Solving: Analyzed personal and business cash flow to render a decision on commercial loan requests ranging from $50M to $1MM, aggregately approving over $81MM in credit requests. Teamwork: Negotiated mutual agreed upon credit decisions requiring cooperation with relationship management and credit services resulting in the receipt of 15 Wells Fargo Exemplary Service Awards.Initiative: Collaborated with Senior Underwriters to obtain a more comprehensive understanding of credit which resulted in an increase in production of 175%.

Project Management: Co-created a Tip of the Week Program to help improve the quality of credit analysis preparation which resulted in a reduction of errors by 15%. Employee Development: Excelled at credit analysis preparation which resulted in the appointment as a liaison to new employees or loan center guests by making presentations explaining credit policies / procedures.Initiative: Tutored with Senior Underwriters on basic underwriting and cash flow analysis. Promoted to Business Loan Underwriter in only 17 months being the first of three Credit Analysts ever promoted to Underwriter in the Loan Centers’ history.

Client Development: Generated solutions for business customers through prospecting, cold calling and in branch referrals. Achieved the distinction of the 13th ranked Business Specialist out of over 1000 Business Specialists in the country for the 4th Quarter in 2008 and the 30th ranked business specialist out of over 1000 Business Specialists in the country for the 4th Quarter 2009.Communication: Listened to existing business customers’ needs and generated proposals for potential clients which resulted in Scottsdale Airpark News Magazine voting us the Best Bank Branch for 2009.Teamwork: Partnered with Commercial Banking, Merchant Solutions and Payroll Solutions to increase cross sell opportunities. Through the use of the partnerships, exceeded 120% of goals for 7 consecutive quarters.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, Entrepreneurship

Activities and Societies: Graduate Business Association: Career Opportunities Center Executive Officer; Net Impact Club, Marketing Club.

Digital Training, Digital & Business Strategy

Product Management, Certificate

Digital Marketing, Certificate

Bachelor Of Science (B.S.), Finance, General

Activities and Societies: Kappa SigmaFinance