Liderar y ejecutar la estrategia que permita a la empresa vender a través de los Canales de Distribución los productos y soluciones de servicios de impresión, equipos de artes gráficas, y soluciones Digitales de TI al mercado PYME, empresarial y gubernamental.

- Desarrollo de cartera actual y nueva para las verticales de Retail, HealthCare, Educación, Transportes & Logística, Hospitality.- Desarrollo del equipo de ventas.- Coaching constante al equipo de ventas- Elaboración de plan comercial.- Seguimiento a planes de vida y carrera.- Definir las estrategias de ventas de la empresa.- Identificar oportunidades de mercado.- Analizar los resultados de ventas.- Establecer relaciones con los clientes y partes interesados.- Participar en la planificación de marketing.

 Commercial relationship with CFE, CENACE, PASE México, Grupo Carso, UNAM, Peñoles Torreón, COMISA, SECTEI CDMX, AT&T, SRE, Aguas Tratadas del Valle de México, Grupo Ideal. Business relationship and sales plan with Symantec, ForeScout, Dynatrace, Hitachi, Oracle, Lenovo, HP, Dell and CISCO. Generation of opportunities for the sale of Hyper-convergence solutions with HP-Simplivity and Nutanix. Development of sales strategies and plans, KPI’s, and commercial objectives with each brand. Business plan for the sale of business applications, cloud apps, SaaS and Managed Services. Design Mkt campaigns and organize events with brands to launch new products or technologies Administration and development of the sales team, management of KPI's.  Process for generating new clients and pipeline management.

 The Account manager of CFE, PASE México, Grupo Carso, UNAM, Grupo Peñoles, COMISA and AT&T, Grupo Ideal.  Business relationship with Hitachi, Oracle, Lenovo, HP, Dell, Symantec, ForeScout and Dynatrace. Generation of opportunities for the sale of Hyper-convergence solutions with HP-Simplivity and Nutanix. Development of sales strategies and plans, KPI’s, area and commercial objectives with each brand. Business plan for the sale of business applications, cloud apps, SaaS and Managed Services. Administration and development of the sales team, management of KPI's. Process for generating new clients and pipeline management. Design Mkt campaigns and organize events with brands to launch new products or technologies.

 Operation analysis and quality systems consultant. Project Design and KPI´s.. Training a sales team and creation of a culture of Quality. Internal Audit with preparation for certification in ISO9001 and 14000

 Operational analysis of Mexico and LAR. KPI´S for HP Mexico in Total Customer Experience  Retail Operations and Distributors at the National level. Develop new business opportunities based on satisfaction surveys. Relationship with PROFECO and Government agencies.  Lead Auditor and responsible for ISO 9001:2008 and ISO 14000.

 Management of the Quality and Sales area of the Call Center for México and LAR. Develop new business opportunities through traditional sales based on market trends, major retailers and new product lines. Annual Operating Plan (POA) of the HP Mexico Consumer area. Representation of the Country before the Regional and Global Group of TCE. Relationship with PROFECO and Government agencies.  Lead Auditor and responsible for ISO 9001:2008 and ISO 14000.

 Management of the HP Mexico Service Center. Design and implementation the processes of the Consumer area of HP Mexico. Provide support and solutions to Authorized Service Centers, Call Center and key accounts, Sales and Marketing. Develop new business opportunities through new service sales channels Responsible for the sales quota of services and solutions for the Call Center and HP Mexico Service Center. Relationship with PROFECO and Government agencies.  Lead Auditor and responsible for ISO 9001:2008 and ISO 14000.

 Management of the technical escalation area for the HP Mexico.  Provide a solution to the technical escalations of customers, Service Centers, Retail or Sales. Responsible for training in all areas of the new product lines. Relationship with PROFECO and Government agencies.  Lead Auditor and responsible for ISO 9001:2008 and ISO 14000.

 Develop the Business Model, strategies and Roadmap for the mobile computing lines.  Design and execution of Mkt and sales campaigns.  Training for Distributors, Clients and Retail.  Development of applications in Windows Mobile. Design of KPI's and sales quota for Channels and Retail.

 Supervisor of repair lines for computers, calculators, personal devices and peripherals.  Training with factories in HP North America and train LAR. Responsible for training at HP service centers.

 Administration, distribution and maintenance of demo equipment at launch events. Participation in product launch events and attention to distributors and customers. Creation of inventory system for HPM Demo equipment.

 Analysis and administration of HP Mexico's inventory and distribution system. Coordinate the system closures of the billing and IT areas. Analysis of the KPIs of the inventory system.

 Programming and Analysis of the billing and inventory system (Clipper, Turbo C, Pascal, COBOL). Design and maintenance of databases. Analysis of the KPIs of the inventory system.

 Capture and management of the inventory through the SAE system. Analysis of the KPIs of the inventory system.