• 20+ years working in consumer goods, telecommunications and cards markets for national and multinationals corporations in B2C and B2B areas;• In consumer goods, product lines management, new products, line extensions and relaunching. Positioning statement, advertising campaigns, national promotions coordination, market analysis and events implementation for the brands;• In telecommunications, managed marketing and advertising budgets, defined media and events strategies as negociations for all communications channels and companies' areas;• In cards market, redefined Visa's merchandising and events strategies for all sales channels. Also responsible for POS promotions and incentive campaigns, agencies' selection, new marketing materials logistics process and worked as a internal consultant in B2B projects, brand launch and positioning;• Implementation of Loyalty & Marketing Analytics area at Visa do Brasil as of Local Strategy & Planning for Marketing;• Member at the Board of Directors at Forno de Minas;• Managing partner at Activation and Consulting Agencies; • Consultancy and management support regarding tax incentives for major companies in Brazil: over R$ 375 million destined to 739+ projects since 2018 (Cultural, Sports and ESG projects with fiscal benefits);• Advisory Board Albion Capital and investor at Taxcel.