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Enterprise software marketing leader with 20+ years of experience leading product marketing and global marketing teams at startups Yubico (Unicorn IPO), Accellion (Unicorn PE buyout), and LogicHub (acquired), as well as industry leaders Symantec, Oracle, and Sun Microsystems. Areas of coverage include Enterprise Security, AI and ML, SaaS, Crypto, Blockchain, Cloud Security, Mobile Security, Identity Management, Infrastructure,, and SOA.Currently an independent consultant available to help high growth organizations establish and boost their go-to-market programs. Value added services provided include:* Provide product marketing leadership, creating GTM strategy and execution plans to deliver against sales and pipeline goals* Create market positioning and messaging documents that can be used across various marketing programs* Content creation such as web pages, datasheets, ebooks, demos, solution briefs, case studies, white papers, presentations, webinars, videos, etc. * Orchestrate product launches and company announcements* Regularly create marketing reports and analytics from key activities highlighting key insights gleaned that would help optimize positioning and tactical strategy* Provide analyst relations strategy and execution * Document target personas identifying key market pain points, value propositions, and more* Project manage other marketing personnel and consultants including graphic designers, web developers, demand generation managers, operations managers, PR, etc. * A network of high quality marketing consultants for graphic design, web development, demand gen, marketing ops, PR, digital advertising, and others as needed. * Establish and document marketing processes and business process flows for scalable and efficient programs* Assist with hiring team members as needed and knowledge transfer
Romer Marketing
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Fractional MarketingRomer MarketingSunnyvale, Ca, Us
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Marketing AdvisorRomer Marketing May 2020 - PresentProviding product marketing leadership, creating GTM strategy and execution to deliver against sales and pipeline goals. Focus areas include:* Market positioning, messaging, and strategy* Content creation for website, demand gen, thought leadership, sales* Sales enablement* Product launches * Integrated go-to-market plans* Analyst relations* Persona marketing* Customer marketing* Pipeline analytics and optimization* Project management * Competitive intelligence* Hiring and team building
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Track Chair, Cybersecurity At Tiecon 2023Tie Silicon Valley Feb 2022 - Jun 2023Palo Alto, California, UsTiEcon is one of the largest events focused on entrepreneurship, attracting thousands of entrepreneurs, investors, corporate executives, and visionaries. * Co-chair for the Cybersecurity track at TiEcon 2023 in Santa Clara, CA.* Track Manager for Cybersecurity and Capital Markets tracks at TiEcon 2022. -
Vice President Of Product MarketingYubico Mar 2019 - Apr 2020Santa Clara, California, UsLed all product marketing, analyst relations, customer marketing, product launches, and content creation for demand generation campaigns. -
Chief Marketing OfficerLogichub Jan 2017 - Mar 2019Mountain View, California, UsCreated marketing function and led all marketing functions including product marketing, demand generation, analyst relations, PR, website, event marketing, and customer marketing. LogicHub is the Intelligent Security Automation pioneer, empowering organizations to force multiply their security operations by 10x while delivering higher accuracy and efficacy. Powered by a machine learning decision engine coupled to a workflow engine, it is the only security automation platform to analyze and correlate data to prioritize alerts and remove false positives. -
Vice President Of Marketing / Product MarketingAccellion Jun 2012 - Jan 2017San Mateo, California, UsLed all product marketing, analyst relations, customer marketing, and partner marketing before being promoted to lead all of marketing including demand generation, creative services, website, and PR. (Promoted from Senior Director of Product Marketing)Enterprise File Sync and Sharing solution, having achieved Leader status in Gartner MQ and Forrester Wave. -
Head Of Product Marketing, Enterprise Infrastructure SecuritySymantec Aug 2010 - Jun 2012San Jose, California, UsLed the product marketing teams for the $1B infrastructure security portfolio that spanned Endpoint Security, Mobile Security, Virtualization Cloud Security, Messaging and Web Security, Server Security, and Managed Security Services. -
Director Of Product Marketing, Identity Management & SecurityOracle Jul 2005 - Aug 2010Austin, Texas, Us(Promoted from Senior Group Manager to Director in Dec 2007)Led product marketing for Oracle's Identity Management product line, achieving a tenfold growth in revenue over five years and rising to #1 market share. Portfolio included Identity Administration,Compliance, Access Management, Directory Services, and Information Rights Management.Recruited and built up team, created messaging and positioning, and drove aggressive demand generation programs. Directed a $4M global marketing budget orchestrating strategy for marketing mix, target audience, messaging and positioning, and demand generation campaigns. -
Product Line Manager, Web Services And Application IntegrationSun Microsystems Oct 2000 - Jul 2005Palo Alto, Ca, UsProduct Line Manager, Web Services and Application Integration • Consistently rated in the top 20% of product managers at Sun Microsystems. • Led strategic and marketing activities for SOA and Web services product line • Created and published MRD and business plan for the Integration Server product line. Senior Product Manager, Liberty Alliance and Sun ONE • Launched new Sun ONE brand for Sun’s software line, and drove significant increases in awareness through mix of aggressive marketing programs. • Led cross-functional team of product managers, marketing, Distinguished Engineers, and business development in the definition and launch of the Liberty Alliance. Created and published PRD and use cases for the Liberty Alliance -
Software Engineer, Tarantella Virtual Desktop And WebtopTarantella, Inc. 1998 - 2000* Tarantella was a 100-150 employee pioneer of virtual desktops delivered through a Java based browser on any platform, subsequently acquired by Sun Microsystems.* Developed Tarantella Express, a product that delivered Windows, Unix, and legacy applications through web browsers, and received rave reviews from PC Week, InfoWorld, and CNN.
Hormazd Romer Skills
Hormazd Romer Education Details
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University Of WaterlooComputer Science
Frequently Asked Questions about Hormazd Romer
What company does Hormazd Romer work for?
Hormazd Romer works for Romer Marketing
What is Hormazd Romer's role at the current company?
Hormazd Romer's current role is Fractional Marketing.
What is Hormazd Romer's email address?
Hormazd Romer's email address is me****@****mer.com
What is Hormazd Romer's direct phone number?
Hormazd Romer's direct phone number is +165073*****
What schools did Hormazd Romer attend?
Hormazd Romer attended University Of Waterloo.
What skills is Hormazd Romer known for?
Hormazd Romer has skills like Enterprise Software, Product Marketing, Product Management, Messaging, Identity Management, Virtualization, Leadership, Sales Enablement, Cloud Computing, Go To Market Strategy, Demand Generation, Strategy.
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