Horst Petersen Email & Phone Number

Houston, Texas Area

Starting from zero, in only one year he developed a solid international business for Amico, the leading manufacturer in the USA for steel- and FRP (fiber glass) grating, as well as expanded- and perforated metal. As soon as he joined the company, he laid out an aggressive World Strategy, with initial focus mainly on the Latin American markets. After one trip to Brazil and to Mexico he presented to the top management a strategy for a possible acquisition or JV, in order to establish a manufacturing operation in each of those countries. Besides that, has established distributors (some with warehousing capacity)in: Mexico, Peru, Guatemala and Colombia. In terms of actual sales, he has closed almost 40% of the overall quotes he put together so far. Some clients are now buying continuously, some on a monthly basis, some even on a weekly basis. Main industries are, among other: mining, oil & gas, automotive, infrastructure, pulp & paper, pharmaceutical, food and sugar mills.

In charge of all International sales for Amico, handles all quote in various languages (English, Spanish, German, Portuguese), travel mainly to Mexico and various Latin Latin-American countries. Has made several market studies to determine the possibility of establishing a manufacturing operation or joint venture (JV) in several countries. Has developed new markets in the Middle East.

Review business plan, annual budget and financial statements, set medium and long term goals, analyze the competition, review possible mergers and acquisitions, personnel issues

Mexico City Area, Mexico

Our company is a technology leader in the security industry. We are an expert provider of solutions for security, organization and convenience at access points to buildings, rooms and facilities, as well as for recording personnel and enterprise data. We are the exclusive distributor of KABA-WFM in Mexico. PROSA es líder en la industria de la seguridad. Somos expertos en proveer soluciones para seguridad, organización y control en puntos de acceso a edificios, salas y plantas productivas, así como en recolectar información de personal y de operaciones empresariales. Somos distribuidores exclusivos de KABA-WFM en Mexico.

Newark, Nj

Founded a software company to develop multicultural, adaptive on-line training for technical and professional development for mid- and large size companies. The business has built a successful brand identity in e-learning and established a broad client base, including BASF, Skanska, Bayer, Maersk, Bristol-Myer Squibb, Degussa and others. • Achieved preferred provider status for e-learning services for several Fortune 500 clients.• Developed reliable outsourcing relationships with companies in the USA, Mexico and India.• Expanded client base through aggressive networking and innovative marketing campaigns.Sold Company.

Paramus, Nj

Vice President, International Sales & MarketingTransferred from Mexico to the U.S. to lead international expansion campaign via joint ventures and/or acquisitions and develop marketing, merchandising, purchasing and operations infrastructure. Continued to oversee Mexican production and sales operations.• Performed due-diligence and acquisition evaluation of a large scaffolding company in Brazil.• Negotiated a joint venture in Spain to acquire a local fiberglass-grating manufacturer.• Established a joint venture with a steel manufacturer in the Middle East to produce steel grating for the entire region.• Identified and proposed a partnership with a manufacturer in India to produce grating at very low cost and provide product to most of the Asian markets.

Mexico City And Queretaro, Mexico

Transformed a small steel grating manufacturing operation into a market leader in Mexico and throughout Latin America. • Grew annual sales from $5 MM to $25 MM USD • Consistently exceeded annual sales and profit goals by at least 15% • Generated $1+ million in annual dividends during the last 5 years • Obtained over 35% in tax savings and maximized profits by developing a Mexico-based corporate structure that included all 4 corporate and manufacturing operations in Mexico• Decreased operational costs 16% by increasing on-time delivery, implementing a consignment program of raw materials, “just in time” delivery system and waste reduction• Increased market share from 30% to 65% in 5 years• Aggressively increased sales to the mining industry, as well as to the oil, gas and energy sectors• High success rate (over 50%) in government bidding process• Acquired a competitor. Benefited from the integration of the company in less than 1 year

Master’S Degree, Business, Management, Marketing, And Related Support Services

Masters AD-2

Bachelor’S Degree, Industrial Engineering

Industrial Engineering

High School

Activities and Societies: Swimming, track, tenisHighshool