Cocreate facilitates human centered innovation at strategic, conceptual and executional level, working for the markets, a business or Innovation & Strategy, we can help you on a strategic, conceptual and executional level. As Cocreate Lead I support on all levels:- Design, facilitation and implementation of Design Thinking workshops and innovation projects for Shaving, Consumer Lifestyle, Healthcare organisations, C-Suites and IT/IP innovation moonshot thinking projects .- Researching and analysis of the Future (Health) Consumer deep dives for Philips

The DesignThinkers Bootcamp offers a unique team of internationally recognized and highly experienced Design Thinking practitioners from the business, design and academic world. A combination of Personal Coaching, Master Classes and in-depth knowledge of Service Design Thinking Tools and Methodology. We strongly believe in ‘Learning by Doing’, so our training sessions are high energy and hands-on events. In all of them, participants are challenged to work in small teams on a real case and learn to work with Service Design and Design Thinking tools like Personas, Cultural Probes, Customer Journey Mapping, Stakeholder Mapping, Value Network Mapping, Prototyping, Business Modeling, Road Mapping and more.A strong focus is on exploring the questions how to integrate these tools in your organization and how to create buy-in within your organization and with your sponsors. The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

Part of the Service Innovation Team: Applied Service Design Thinking process and business innovation for the development and improvement of business models and services of the different brands of the Volkswagen AG ( e.g. SEAT, Porsche and Audi)

Qualitative research, planning and writings for the Vodafone Leefritme Kenniscentrum (Vodafone Life Rhythm Knowledge Center):- Management, planning and creation of content of Leefritme.nl and digital platforms- Netsmartness youth project- Generation Y @ work research project

Managed and executed qualitative (communication/ concept/UX) research and moderation for brands such as Douwe Egberts, Pickwick, Euroma, Lays, Bacardi, Verkade, Sultana, Jordans, NiQuitin, Randstad, IKEA, Bruna, Praxis, De Bijenkorf, Mastercard, Aegon, ABN Amro.

next to my fulltime work as trend researcher, I wrote trend articles for Second Sight Magazine on future industry topics such as cause marketing (2011)and consumer buying behaviour during the economic downturn (2010)

Temporary duo position working as:1. Sparks coordinator : managing a global community of over 200 innovative, creative and articulate professionals. Responsible for selecting Sparks members to take part in co-creation briefs, per project objectives and requirements and arranging unique co- creation sessions.2.Research Manager: designing, managing and execution of qualitative and ethnographic research.

- Strategic analysis and consumer research for pitches, workshops, strategy and concept development. Clients include: M&M, Mars, Lays, 7 Up, Pepsi, Hi Mobile, Chrysler, Mercedes, Douwe Egberts,V&D, Provincie Noord Brabant, KidsRights, SIRE.- Managed and executed qualitative research 'Trading Up, Trading Down, Trading Off" on consumer spending in the Netherlands during the economic downturn.