Tom Horyn Email & Phone Number

California, United States

San Francisco, California, Us

Providing temporary, pro-bono marketing consulting services to global non-profit organizations to enhance their visibility and impact.

Palo Alto, California, Us

Creating and implementing comprehensive demand-generation strategies to drive awareness, engagement, and conversion across various channels.Overseeing lead gen initiatives to capture and qualify leads, utilizing tactics such as paid social media, SEO/SEM, content marketing, and email marketing.Planning, executing, and optimizing multi-channel marketing campaigns to generate demand and meet sales targets.Analyzing digital marketing performance metrics, such as website traffic, conversion rates, and ROI, to evaluate effectiveness and identify opportunities for improvement, using data-driven insights to optimize strategies and tactics.Managing the demand generation budget effectively, allocating resources efficiently to maximize ROI and achieve desired outcomes.Developing and implementing a content strategy that aligns with digital marketing objectives, overseeing the creation of high-quality, engaging content for various digital channels and audience segments.Implementing CRO strategies to optimize website and landing page performance, improving user experience, and increasing conversion rates.Conducting market research and competitive analysis to identify opportunities, trends, and challenges that can inform demand gen strategies and tactics.Utilizing a comprehensive martech stack, including marketing automation platforms, analytics tools, and CRM systems, to streamline processes, monitor performance, and enrich targeting and personalization efforts. Continuously evaluating additional solutions to optimize operations and expedite pipeline growth.

Palo Alto, Ca, Us

Finding the channels and strategies to increase revenue and meet company goals; designing and conducting experiments to optimize and improve the results of all integrated campaigns.

Sunnyvale, California, Us

* Developing global digital marketing strategies (paid search, organic, display, social, ABM, conversational marketing), managing end-to-end campaigns from research and strategy, media buying, tracking, execution, optimization, and post-launch review* Deploying real-time reports and analytics to executives and field sales teams* A/B testing, CRO, growth hacking* Identifying unique opportunities to leverage content, creatives, and technology that may influence pipeline* Conducting qualitative and quantitative research, analysis* Scope, prioritize projects effectively managing timelines, budget, and stakeholders

Redwood City, Ca, Us

• Delivering marketing programs across multiple channels (SEO, PPC, display and ABM) • Monitor campaigns performance via real-time listening and analytics dashboards • Continuously optimizing conversion rate and marketing ROI via A/B testing, UX research and close collaboration with Growth Team • Managing various projects (i.e. global market expansion/localization, site overhaul) • Creating engaging marketing assets: video, infographics, web pages, podcasts and product collateral • Identifying and optimizing customer journey

Austin, Texas, Us

• Led global SEO campaigns by educating and collaborating with multiple international teams.• Provided ad-hoc deep dive analysis with explicit recommendations to optimize online marketing and meet business objectives.• Presented data-centric stories to stakeholders and executives.• Improved UX by researching visitors’ behavior and providing data-driven initiatives.• Developed multichannel dashboards to monitor KPIs from diverse online activities.• Collaborated with multiple departments on implementation of advanced tracking across all online assets.

Sunnyvale, Ca, Us

Inbound marketing, lead generation, visual communication - all in hot space of BYOD, enterprise mobility...Having great time with assignments like:• marketing automation, lead nurturing (Marketo)• social media strategy • campaign tracking • SEO, SEM, display advertising, retargeting • content development• email management• webinars

Responsible for the development and implementation of strategic marketing campaigns for a rapidly growing SMB in Silicon Valley. Working effectively with cross-functional teams to achieve overall marketing goals within a given budget and timeframe. Multi-disciplinary marketing assignments included:• Marketing automation (lead nurturing, email campaigns, landing pages, CRM integration)• Lead Generation and Pipeline Management• Website/micro site development• Social Media strategy (blogs, editorial calendars, Google+, Twitter, Facebook, video optimization)• Campaign tracking and metrics reporting• SEO, SEM, display advertising• Video production, photo shoot • Design and production sales collateral, brochures, technical sheets, product demonstrations and corporate presentations• Offline advertising

San Jose, Ca, Us

Developing and implementing online marketing strategiesSearch Engine OptimizationSocial Media Designing internal and external co-promotional campaignsLink BuildingBrand ManagementCross-Channel MarketingMarket intelligence

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Started as a graphic and web designer; promptly advanced to the above position with increased responsibilities and larger leadership profile, becoming a vanguard member of the marketing team. In this capacity, helped the company grow from a startup into a global leader in Search Engine Marketing. Currently reporting directly to VP of Marketing, with significant role in coordinating marketing efforts across six international offices.Accomplishments include:Received Forbes 2005 'Best of the Web' B2B advertiser awardAchieved 150% growth in web traffic with significant improvement of lead qualityInitiated CRM integration. Provided CRM training to sales and customer services departmentsRedesigned company trademarks and developed successful brand awareness campaignsConsolidated five websites into one CMS platformDeveloped a social media strategy and implemented it across diverse channelsInitiated internal SEO program which eventually became a part of Value Added ServicesEnsured advertising uniformity by providing guidelines and training to sales departmentContributed to generating sales by pioneering video presentations on European websitesMulti-disciplinary marketing experience included:Designed and developed sales collateral (corporate websites, sales brochures, technical sheets, product demonstrations and corporate presentations)Expanded Social Media presenceLead Generation and Pipeline Management, CRM incorporationContributed to sales training presentationPlanned and managed brand-related initiativesCreated online customer video testimonialsManaged email campaignsDeveloped visual communication for industry events/showsPrepared regular reports of internal SEO/ SMO analysis and market intelligencePromoted company culture through corporate events

Usability And Ux Design

Education record