• Preparing visual manuals and seasonal guidelines• Experimenting alternative wall and commercial product applications• Coordinating and executing store openings• Checking the stores in a biweekly manner with photographs in order to set and apply VM standards• Preparing VM training guides in terms of seasonal approved standards• Planning the layout of the stores, in a manner that encourages greater customer interest and sales• New ideas for store design and layout plans, Promotional ideas• Preparing training documents about VM standards and window planning

• Managing the merchandising procedure of 19 stores of the brand LC Waikiki with total perimeter of 25000 m2 • Planning and supervising for the opening of 15 branches of LC Waikiki in 7 different cities within 3 years.• Frequent store visits to ensure proper implementation of LCW VM standards.• Coordinating the application of all the indoor and window Visual Merchandising guidelines, making sure that the standards are performed throughout through store VMs.• Training store VMs and determining the need for visual education, ensuring that visual education is given.• Inventory management regarding the variety of VM materials and correct usage of each in stores.

Through our mother company Caspian Mode i was fortunate to work with brands like BOGGI, Diesel, Springfield, etc. as Visual merchandiser.