Hossam Farouk Email & Phone Number

Saudi Arabia

Achievements:- Manage TT channels in all governorates of the Eastern Province through 20 routes, constituting 18% of the total business in the country.- Achieve strong annual growth with an average increase of +119%.Key Value Added:- Strategize and execute plans to attain individual and divisional targets by brand and category, in alignment with company policies.- Lead the achievement of distribution objectives across branches, channels, and brands.- Monitor and optimize the performance of the top 20 entities by branch, channel, category, and route.- Manage day-to-day operations of regional business, fostering teamwork and aligning processes.- Develop and deploy innovative sales programs and strategies to target key demographics.- Set sales objectives, forecast volume, and establish quotas for branches, channels, and regions.- Create action plans for field channel sales to effectively implement regional sales programs.- Enhance customer service by monitoring supply chain and logistics performance.- Document transactions, update customer files, and strengthen customer relationships.- Maintain collections operations based on Aging reports to prevent overdue payments.- Coach and guide the team towards achieving sales and KPIs objectives.- Conduct seminars and training sessions on sales techniques for the sales team.- Foster relationships between product developers and resellers to maintain effective channels.- Conduct interviews, recruit new staff, and organize training programs.- Oversee strategic planning and operations execution for optimal performance and profitability.- Implement efficient route management strategies to minimize costs and enhance productivity.- Analyze market trends and preferences to develop targeted marketing and sales initiatives.- Collaborate with cross-functional teams to streamline processes and improve overall operations.

Bahrain

Key Value Added:- Manage two distributors in Saudi Arabia and Bahrain to ensure efficient operation across all channels.- Oversee all aspects of the expanding operation in the country, including training and skill development of the work team.- Develop marketing and production teams with local expertise to enhance performance.- Network effectively with local distributors to establish strong professional relationships.- Prepare monthly, quarterly, and annual reports on progress and development.- Analyze daily productivity reports for each distributor and devise improvement plans.- Review and develop customers' Business Development Agreements (BDA).- Identify and open new markets to expand product reach and customer coverage, maximizing ROI.- Utilize market opportunities to increase sales and improve distribution and market share.- Ensure deadlines are met and budgets are maintained while collaborating with leadership to strategize product line rollout.- Monitor Aging and payments to avoid overdue accounts.

Egypt

Achievements:- Manage a network of 11 distributors comprising 86 sales routes and overseeing 240 employees, representing approximately 25% of the total country business.- Maintain a strong track record of consistent growth, achieving an average annual growth rate of +126%.Key Value Added:- Strategize and execute plans to attain individual and divisional targets by brand and category, in alignment with company policies.- Lead the achievement of distribution objectives across branches, channels, and brands.- Monitor and optimize the performance of the top 20 entities by branch, channel, category, and route.- Manage day-to-day operations of regional business, fostering teamwork and aligning processes.- Develop and deploy innovative sales programs and strategies to target key demographics.- Set sales objectives, forecast volume, and establish quotas for branches, channels, and regions.- Create action plans for field channel sales to effectively implement regional sales programs.- Enhance customer service by monitoring supply chain and logistics performance.- Document transactions, update customer files, and strengthen customer relationships.- Maintain collections operations based on Aging reports to prevent overdue payments.- Coach and guide the team towards achieving sales and KPIs objectives.- Conduct seminars and training sessions on sales techniques for the sales team.- Foster relationships between product developers and resellers to maintain effective channels.- Conduct interviews, recruit new staff, and organize training programs.- Oversee strategic planning and operations execution for optimal performance and profitability.- Implement efficient route management strategies to minimize costs and enhance productivity.- Analyze market trends and preferences to develop targeted marketing and sales initiatives.- Collaborate with cross-functional teams to streamline processes and improve overall operations.

Egypt

Key Value Added:- Lead the implementation of the sales plan for Egypt, ensuring the achievement of sales volume, market execution, and customer service objectives through effective leadership and optimal utilization of the sales team.- Oversee the Modern Trade Marketing and Sales Force team, focusing on executing company activities and promotions according to the assigned yearly plan.- Drive the achievement of overall target volumes, market share growth, budget management, and merchandising management, while developing area trade marketing strategies.- Develop and execute plans for all key accounts in the area, including local and national accounts such as Carrefour, Spinneys, Metro, Hyper One, Ragab Sons, and Al-Mahmal.- Identify potential new accounts and opportunities for existing account development, leading negotiations of Customer Development Agreements (CDAs) within company policies and budget constraints, and monitoring performance to take corrective actions as needed.- Manage the modern trade selling team, providing effective coaching and development to achieve profit targets.- Provide ongoing coaching and support to supervisors, pre-sellers, and merchandisers within the area, ensuring they are equipped, trained, and motivated to achieve objectives.- Cultivate strong relationships with key accounts, coordinating with key account managers to deliver exceptional customer service in line with company guidelines.- Report competitive activities to the organized trade director in a timely manner and communicate infrastructure requirements within the unit to the Country Manager based on market needs.

Saudi Arabia

Achievements:- Develop Customer Demand Forecasts (CDF) for total Jeddah on a weekly basis to guide production management, inventory planning, and raw material procurement, achieving 93% forecast accuracy and 72% weekly average performance.Key Value Added:- Achieve volume targets against plan and year-over-year comparisons through staff and available tools.- Meet TU+ objectives including distribution, promotion, collection targets, customer service, and cooler requirements every month.- Conduct productivity and capability reviews using KPIs, ensuring targets for net price per case and market share are met.- Maintain and clean up customer data, analyze and report on business metrics, and manage routing processes.- Lead weekly cycle meetings to review business status and provide coaching through role plays.- Execute model store setups for significant market visits from international and company management.- Provide leadership for the Tropicana team, including planning, forecasting, recruitment, routing, cooler type selection, training, distribution, and CBD management- Execute rerouting plans using GPS and handheld devices, optimizing routes by salesman and sub-routes based on geography, sales volume, account type, average drop size, and number of outlets per day.- Monitor and respond to competitor activities, preparing "What If Scenarios" to counter new market strategies.

Eastern, Saudi Arabia

Key Value Added:- Strategize and execute plans to attain individual and divisional targets by brand and category, in alignment with company policies.- Lead the achievement of distribution objectives across branches, channels, and brands.- Monitor and optimize the performance of the top 20 entities by branch, channel, category, and route.- Manage day-to-day operations of regional business, fostering teamwork and aligning processes.- Develop and deploy innovative sales programs and strategies to target key demographics.- Set sales objectives, forecast volume, and establish quotas for branches, channels, and regions.- Create action plans for field channel sales to effectively implement regional sales programs.- Enhance customer service by monitoring supply chain and logistics performance.- Document transactions, update customer files, and strengthen customer relationships.- Maintain collections operations based on Aging reports to prevent overdue payments.- Coach and guide the team towards achieving sales and KPIs objectives.- Conduct seminars and training sessions on sales techniques for the sales team.- Foster relationships between product developers and resellers to maintain effective channels.- Conduct interviews, recruit new staff, and organize training programs.- Oversee strategic planning and operations execution for optimal performance and profitability.- Implement efficient route management strategies to minimize costs and enhance productivity.- Analyze market trends and preferences to develop targeted marketing and sales initiatives.- Collaborate with cross-functional teams to streamline processes and improve overall operations.- Cultivate strong relationships with stakeholders, including suppliers, distributors, and government agencies.- Monitor key performance indicators and implement corrective measures to achieve objectives.

Saudi Arabia

Achievements:- Managed direct distribution in Jeddah through nine trucks, reporting on competitor activities, and overseeing company assets in the market.- Successfully renewed 95 exclusive contracts, reduced total costs from 350,000 SR to 80,000 SR (achieving an average cost reduction of 8,000 SR per CR within 30 days), and reallocated 450 market coolers to prime locations.- Expanded the customer base by adding 820 new customers.Key Value Added:- Managed account development for Saudi Industrial Project CO (PEPSI - COLA) in the Sales Direct Distribution Division based in Jeddah, KSA.- Oversaw the development and implementation of strategies to enhance sales performance and expand market reach.- Led a team of account development representatives to cultivate and strengthen relationships with existing clients.- Identified and pursued opportunities for business growth through new client acquisition and market penetration.- Collaborated with cross-functional teams to ensure seamless execution of account development initiatives.- Monitored market trends and competitor activities to inform decision-making and drive competitive advantage.- Provided regular performance updates and insights to senior management to support strategic decision-making.

Jeddah, Makkah, Saudi Arabia

Key Value Added:- Coordinated territory activities for Saudi Industrial Project CO (PEPSI - COLA) within the Sales Direct Distribution Division in Jeddah, KSA.- Managed the allocation and distribution of products within assigned territories to maximize sales and meet customer demand.- Collaborated with sales teams to develop and implement territory-specific sales plans and promotional strategies.- Monitored inventory levels and conducted regular audits to ensure product availability and accuracy.- Liaised with retailers and distributors to address any issues or concerns related to product delivery or sales performance.- Provided support to sales representatives in the field by coordinating logistics and resolving operational challenges.- Analyzed territory performance metrics and provided insights to management for continuous improvement.- Maintained documentation and records related to territory activities, including sales reports and inventory data.

Kuwait

Key Value Added:- Oversaw and managed the day-to-day sales operations within the assigned territory.- Provided leadership and guidance to the sales team to ensure targets were met and exceeded.- Developed and implemented sales strategies to drive revenue growth and increase market share.- Monitored sales performance and provided regular reports to management on progress and achievements.- Conducted training sessions and workshops for sales staff to enhance their product knowledge and selling skills.- Established and maintained relationships with key clients and customers to foster long-term partnerships.- Collaborated with marketing and product development teams to identify new opportunities and market trends.- Contributed to the development of sales forecasts and budgets to support business objectives.- Ensured compliance with company policies and procedures related to sales activities and customer interactions.

Bachelor'S Degree, Arts, Good

A BA degree is a four-year undergraduate liberal arts program offering a broad-based education and teaching key soft skills — often.

Master Of Business Administration - Mba

A Master of Business Administration (M.B.A. degree) is, by definition, a general Management degree designed to educate business students.