Hossam Omar personal email
- Valid
Brand Management and Marketing Communications expert with more than 25 years of experience in multinational corporations. Expert in setting and leading the implementation of successful brand and marketing communication strategies in highly competitive markets. Expert in positioning and building strong competitive and leading brands. Characterized as a self-motivated leader who works under pressure, has strong decision-making skills, strong problem-solving skills, positive can-do attitude, focused, and results oriented. Experienced the early stressful stages of five start-ups that turned into huge companies SCIB, ARED, Vodafone Egypt, Etisalat Misr, and LMD Group. Capable of building, growing, and maintaining strong local, regional, and multinational brands (Vodafone Egypt, Etisalat Misr, and LMD). Experienced in cost optimization while improving ROI despite aggressive competition and tough economic conditions. Managed groups of brands in a very dynamic, fast paced and extremely competitive market. Proven success record even during times of tough economic pressure, tight budgets, aggressive competition, political instability, and pandemics. BA in Economics followed by an MBA in International Marketing, both degrees from the American University in Cairo.
-
Sr. Advisor To Group LeadershipAtr GroupEgypt
-
Group Chief Brand And Strategy OfficerLmd Jan 2023 - PresentCairo, Cairo, Eg- Led the Strategy & Planning Function of the group in the Middle East and overlooked the brand & marketing efforts- Led the strategic exercise of the establishing the Brand Role, Identity, Positioning, and Group Rebranding- Recommended a new company restructure, flexible grading system, and an up-to-date appraisal system- Led the development of the company accelerated growth exercise- Orchestrated the group level exercise of new projects feasibility and assessment -
Director Of Brand And Marketing CommunicationEtisalat Misr Jan 2017 - Dec 2022Cairo, Eg- Lead the master brand transformation exercise from a third entrant/VFM brand to an elite market leader brand- Lead the nationwide network quality assurance and brand image on ground activations and OOH campaigns- Managed a portfolio of 20 brands, products, services, and digital platforms, and kept them always in their best performance as market leaders- Planned and managed all brand transformation, revamp, migration, repositioning and re-branding exercises- Restructured the department and led a total transformation exercise to all the sub departmental functions - Implemented a full internal audit & supplier assessment exercise that ensured suppliers are meeting quality standards- Improved brand equity, bonding, preference, consideration, NPS, depth of awareness, recall & comprehension KPIs- Ensured positive word of mouth and talk value over the media and social media- Improved our performance on media, social media, digital marketing, trade marketing, and outdoors levels -
Head Of Brand, Marketing Communication, And Internal CommEtisalat Misr Jan 2012 - Dec 2016Cairo, Eg- Strategized for and led the implementation of a full mother brand repositioning exercise which improved brand image, consideration, and bonding- Developed and led the implementation of all communication strategies based on the market situation, competitive scene, customer insights, and differential advantages- Planned and supervised the implementation of AlAhly strategy with a clear differential advantage- Established the internal culture program, value system, as well as the engagement activities that improved teams’ performance and even spread over the social media
-
Sr. Brand & Marketing Communication ManagerEtisalat Misr Jan 2007 - Dec 2011Cairo, Eg- Developed brand entry strategy, positioning, character, tonality, and identity- Carried out a brand building exercise from the launch till it became a market leader- Developed and implemented a strategy that owned technology leadership, honesty and transparency- Planned and led the development of marketing communications programs that successfully launched products, services, promos, and achieved business results using the allocated budget- Came up with a few measurement and strategic tools to enhance the team’s performance: brand wheel, creative assessment tool, creative scale as well as a marcom manual
-
Consumer Communication Manager, Consumer SegmentsVodafone Sep 2005 - Nov 2006London, Gb- Managed prepaid, postpaid, VAS, and channel marketing communication programs- Assisted in putting and implementing the overall communication and brand strategies- Led the development of the content and structure of Vodafone show on the FM radio channels -
Communication Team Leader, Vas, Prepaid, And Postpaid SegmentsVodafone Apr 2003 - Sep 2005London, Gb- Assisted in developing the migration strategy – from Click to Click-Vodafone to Vodafone- Managed the agencies and team developing results oriented fully integrated communication campaigns- Worked with the research and market intelligence team on gaining insights and analyzing competition
-
Trade Marketing Sr. SpecialistVodafone Feb 2001 - Apr 2003London, Gb- Assisted in developing a calendar of events for the ongoing branding of the retail channel- Designed and implemented in-store merchandising project for handsets in the retail across the country- Worked on the national exclusive dealers and national retail channel roll out projects- Held events, dealer conventions, and corporate seminars to launch new products and services
-
Marketing ExecutiveAl Ahly For Real Estate Development Jun 1999 - Feb 2001New Cairo, Fifth Settlement, Eg- Assisted in the planning and execution of the segmentation exercise, pricing strategies, sales programs and policies, as well as the co-marketing activities- Managed the BTL and direct marketing communication activities for Arkadia, Saridar, and Oriental Resort -
Assistant Brand ManagerScib Paints Jul 1998 - Jun 1999Giza, 6Th October, Eg- Planned a comprehensive outdoors advertising and signage plan complete with evaluation of the recommended signage in terms of visibility, relevance, impact of message, and signage conditions- Assisted in the planning and execution of all ATL and BTL communication campaigns -
Peer Career Adviser, Caps OfficeAmerican University In Cairo 1997 - 1997Cairo, Cairo, Eg- Assisted peers and students to plan their courses- Assisted students to write their resumes - Gave career advice and recruitment tips - Gave mock interviews to prepare students for the real life job interviews -
Telemarketing Assistant, Development OfficeAmerican University In Cairo 1996 - 1997Cairo, Cairo, Eg- Worked on raising funds for the new AUC Campus
-
• Freelance Field ResearcherInternational Research Co (Ir) 1996 - 1997- Scanned the Market for a foreign Car Manufacturer- Assisted in field research and phone interviews
Hossam Omar Skills
Hossam Omar Education Details
-
The American University In CairoManagement And International Marketing -
The American University In CairoManagement
-
The American University In CairoMarketing And Advertising
-
The American University In CairoEconomics
Frequently Asked Questions about Hossam Omar
What company does Hossam Omar work for?
Hossam Omar works for Atr Group
What is Hossam Omar's role at the current company?
Hossam Omar's current role is Sr. Advisor to Group Leadership.
What is Hossam Omar's email address?
Hossam Omar's email address is ho****@****ail.com
What schools did Hossam Omar attend?
Hossam Omar attended The American University In Cairo, The American University In Cairo, The American University In Cairo, The American University In Cairo.
What skills is Hossam Omar known for?
Hossam Omar has skills like Marcom, Integrated Marketing Communication Strategy, Integrated Marketing Communications Planning, Marketing Communications Planning, Communication Strategy, Strategic Communications, Communication, Corporate Communications, Internal Communications, Internal And External Communications, Integrated Marketing, Advertising.
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial