• Improved data accuracy by implementing data quality check procedures, and validated textaddress location data of 90k+ locations, resulting in a reduction of inaccuracies by 35%.• Designed and implemented a series of operational and analytical dashboards for different stakeholders’ levels, leading to improved business performance.• Optimized SQL queries for live data connections that improved the performance and reduced query execution time by 25%.• Identified business requirements in different case scenarios, crafted the right metrics toevaluate and prepared ad hoc reports and presentations to support the decision-makingprocess.• Employed statistical techniques to identify and target high-value customer segments,resulting in a 15% increase in customer retention and a 20% increase in upsellingopportunities.

* Social media management. * Advertising content creation. * Analytics briefs and proposals.* Performance marketing planning and evaluation. * Google Search ads, Facebook, and Instagram media buying. * Shopify & Salla account management.* Google Merchant center setup & Product listings.* Implemented SEM best practices to improve paid search engine campaigns’ performance and rankings.