Managed a sales team of 12 to grow the MBS business across the company’s UAE, KSA, Qatar and Egypt offices consistently achieving a sales targets of $12m. Additionally oversaw all aspects of the Qatar office. Collaborated with the Commercial Director to develop annual business plans which detailed opportunities and potential routes to market. With a hands-on approach led the entire sales lifecycle from identifying target clients, refining product propositions to suit client drivers, winning business, negotiating contracts, overseeing implementation and post-sales evaluation.Employed several methods to successfully gain new clients including responding to tenders, directly approaching potential organisations, responding to leads from Microsoft and networking. An example client deal secured is with the Ministry of Education in Qatar which was worth $1m. Identified the client at a networking event and developed a bespoke technical solution which remotely monitored children boarding and leaving school buses. The application developed also enabled the buses to navigate traffic jams better. In this instance led the client relationship development, securing of contract, specification gathering and remained an intermediary between the technical team and client.Another key deal secured was of $0.5m with the Qatar Tourism Authority. In this instance responded to and won a tender to build applications to digitally transform the tourism licensing process. This reduced workforce requirements, improved transparency and streamlined the application process. Led the transition from a paper based to a fully electronic process, included providing both software and hardware to allow for real time inputting.

Tasked to establish an office in Qatar and develop sustainable and scalable operations within the country. Led the growth of the office from one to 9 people and the growth of the sales income to a consistently achieved annual revenue of $3m.Keen to promote LinKdotNET as an expert within the industry led several campaigns to develop key industry links and promote product offerings with target market. For instance, built relationship with key personnel in Qatar’s Microsoft office to secure information on potential projects. Additionally, advised the government on the eGov portal to access government services for Qatar Foundation.Notable business wins include the securing of a c$450k project to develop a Microsoft Dynamics CRM for the sales people of UDC, the real estate development company that developed The Pearl, to improve understanding of each properties sales stage. Additionally, developed an online presence and mobile applications with push notifications for newspapers and TV Channels including Gulf Times and Al Rayaan TV Channel additionally did the same for Qatar National Day.

Oversaw staff technical awareness and embedded faster and more reliable processes for developing projects.