Product Designer
CurrentSnapp is the largest ride-hailing mobile app in the Middle East with over 60 million users.• Reduced cancellation rate by 23% in passenger scheduled rides through user flow optimizations and improved feature onboarding by translating insights from quantitative UX research into design decisions.• Increased adoption by 14% for passengers with disabilities by improving communication between passengers and disabled drivers, in collaboration with the driver design team and based on insights from user interviews.• Improved user engagement by 35% through the redesign of the passenger waiting page, utilizing animations and visualizing the offering process, in collaboration with product managers and developers.• Enhanced team productivity by creating a design documentation structure as a personal OKR within an agile design team of over 35 designers.