Director
CurrentFounded all sales, marketing, and brand and business development operations for startup organization from pre-launch phase. Responsible for creating the vision for the business and acting as the intergrator to create scalable revenue growth by creating the brands culture, building and managing the the team while managing all sales, marketing and business development activities. Responsible for both direct, ecommernce, partner and distribution sales in North America, Europe, United Kingdom, Australia, and future markets.• Achieved $6M in revenue in 2021, representing 35% year over year growth, by managing full sales cycle, including distribution, B2B, B2C, and e-commerce sales channels to penetrate key markets.• Grew the business from 0 to over $43+M in revenue in 8 years by developing and managing all distribution partners, internal teams, and marketing initiatives for the US & international markets.• Built a mix of domestic and international remote sales, marketing, and business operations teams by identifying, hiring, and developing key talent and establishing relationships with external consultants. • Leed all digital sales and marketing efforts, including ecommerce (Shopify, Amazon, Home Depot, Lowes) sales strategies, digital advertising team, social media and SFV team, marketing team, Influencer and Affiliate sales efforts, and a more. • Increases brand awareness, drives site traffic, builds lead lists, and delivers revenue growth by managing $1.25M yearly marketing budget across digital and print mediums and allocating resources for print advertising, trade show presentations, and social media marketing. • Drove online revenues while increasing AOV and transactional rates by creating, implementing, and managing personas, buyer journeys, and conversion funnels.• Devised and implemented various innovative marketing initiatives including a unique UGC buying program to solve specific problems while increasing revenues.
