Oversees App State’s centralized enrollment communications and crm solution team. Leading and working along side a team to help meet enrollment goals by:Strategic communication planning CRM (Slate) innovation Executing critical enrollment events

Oversees the communication strategy within the Enrollment Management Division (EM). EM includes Undergraduate and Graduate Admissions, Transfer Admissions & Engagement, Student Financial Aid & University Scholarships, Registrar, and College Access Partnerships. My primary duties include: Recruitment and retention communication strategy creation for undergraduate and graduate populationsCommunication data and analytics review and reporting Project manage for Enrollment Management for communication and marketing campaigns completed with University Communications Supervise a Communication Specialist that focuses on digital media and creation Content creation for email, sms, web, and social Website management and strategy Facilitate CRM trainings specifically for communications and marketing Maintain the communication aspects of the CRM (Slate) HTML/CSS template building Coordinate with outside vendors to launch and maintain specific recruitment focused tactics (lead generation, community engagement platforms (ZeeMee), digital marketing platforms, etc.)

As the Associate Director of Communications, I served the undergraduate Office of Admissions as the lead for all prospective student communication and marketing. This included building and executing email and sms communication, website management, print production, social media and more.

Serves as the Communication Liaison and worked directly with the Office of Marketing and Communications on all admissions specific marketingExperience in marketing content and automation development in the following CRM’S: Enrollment Management, Ellucian Recruit, Salesforce, Salesforce Marketing Cloud Worked closely with consultants and vendors including Cappex, CFNC, NRCCUA and RNLStrategized and created ongoing communication plans for all marketing efforts including print, email and social mediaDeveloped email content for mass email communication to prospective students and familiesOversaw the hiring process of the Social Media Specialist, including phone and on campus interviews for over 90 applicantsSupervised the Social Media Specialist by overseeing and approving all social efforts, while maintaining the design guidelines of the Office of AdmissionCreated an ongoing strategic plan for social media on Facebook, Instagram, Twitter and Youtube Created weekly reports to review the analytics from all social efforts in order to adjust the overall strategic planStrategically recruited and counseled college bound students through the college processServed as the counselor for students located in the greater Charlotte area Served as the Deposit Liaison by helping committed students complete their steps to enrollmentImplemented new strategies to better the process for deposited/incoming students Maintained professional relationships with college readiness organizations and student counselor and educatorsConducted student interviews for applicants Evaluated admissions decisions on student applications for main campus and online populations Made final review admission decisions on student applications when needed Supervisory experience with summer, student employees in the Office of Admission Assisted in training student ambassadors for social live events

Strategically recruited and counseled college bound students through the college processEffectively showcased territory managementDeveloped reports on my assigned territory and created a strategic recruiting plan accordingly Worked with outside educational institutions, college readiness groups and high schools to coordinate group visits as the Group Tour CoordinatorMaintained and executed the communication flow with my assigned territory Maintained and executed mass communication for the Office of AdmissionCreated and maintained professional relationships between college readiness organizations and high school counselors and educators. Served as the student counselor for 46 states including Western North Carolina Evaluated admissions decisions on applicantsConducted student interviews for applicants

My role is to recruit and expand the Cheerleading Program at Lees-McRae College. With scholarships now available, I communicate with the potential recruits and facilitate necessary paperwork for them to commit. In season I also coach the team, preparing them for various athletic events.

At the Cafe and Lodge, I served an average $600-$800 worth of food and beverages out of two kitchens every shift. As a Barista, I was the manager on duty and twice a month I trained new employees.

I assisted students as they rented out technology in the library. I maintained inventory and worked hands on with the libraries first 3D printer.

During my time at the Courtyard by Marriott, I checked-in guests, organized and planned events in our ballroom and worked as a barista in The Bistro. During late shifts, I served as the manager on duty.

I was a physical therapy intern at the Rehabilitation and Wellness Center. I worked with each physical therapist in the office and served as their assistant.