Small Business Owner

2019 • Leader in RevPAR performance (#1 position) , from #2 Position FY2017 & FY2018.• Market Share achieved 109% Q1-2020 (COVID-19 HOTEL CLOSURE Q2-2020) • Leader in RevPAR performance (#1 position) • Market Share RPI Change +25%, driven by Group performance Q1-2020. BUSINESS MIX: 81% USA and CANADA, 16% MEXICO and 3% AUSTRALIA/UK.

Direct the overall sales and marketing activities of the Hiltons of Orange. Responsible for attaining quarterly and annual sales targets, building distribution channels, establishing strategic business relations, and implementing all strategic sales plans. Responsible for controlling the selling costs with the objective of achieving predetermined net profit yields. Responsible for directing all sales efforts, contracting and relationships for Citywide events and professional MLB and NHL markets. Duties and Responsibilities:Devising and deploying all sales objectives and goals across the hotel, including sales targets and budget preparation.Developing and implementing quarterly and annual sales programs, plans, and policies for every Sales and Catering Coordinator, Sales Manager, Event Managers, Director of Catering and Events and Director of Group Sales and/or Assistant Director of Sales. Managing the performance and activities of the entire sales units.Creating training and development programs for sales managers.Giving final authorization on all sales decisions.Conducting analysis in order to manage performance levels of sales against market developments and corporate objectives.Creating product segmentation strategies wherever needed to maximize trade opportunities across different sales channels.Maximizing work relationships with key wholesale and retail partners.Developing, managing, and nurturing new business partnerships and accounts to accomplish volume and profit goals.Communicating brand identity internally to pertinent key business collaborates, business units, and customer support. Seeking out and directing new customers and sales opportunities, initiating commercial action plan to advance and procure new business for the company.Updating the organization on changing online marketing trends so that the organization can prepare and regulate plans accordingly..

Direct the overall sales and marketing activities of the DoubleTree by Hilton Anaheim Orange (MLB/NHL PRO TEAMS) and provide support to Embassy Suites LAX and Embassy Suites Mandalay Beach. Responsible for attaining quarterly and annual sales targets, building distribution channels, establishing strategic business relations, and implementing all strategic sales plans. Responsible for controlling the selling costs with the objective of achieving predetermined net profit yields.Duties and ResponsibilitiesDevising and deploying all sales objectives and goals across the hotel, including sales targets and budget preparation.Developing and implementing quarterly and annual sales programs, plans, and policies for every Sales and Catering Coordinator, Sales Manager, Event Managers, Director of Catering and Events and Director of Group Sales and/or Assistant Director of Sales. Managing the performance and activities of the entire sales units.Creating training and development programs for sales managers.Giving final authorization on all sales decisions.Conducting analysis in order to manage performance levels of sales against market developments and corporate objectives.Creating product segmentation strategies wherever needed to maximize trade opportunities across different sales channels.Maximizing work relationships with key wholesale and retail partners.Developing, managing, and nurturing new business partnerships and accounts to accomplish volume and profit goals.Communicating brand identity internally to pertinent key business collaborates, business units, and customer support.Exploring and growing the client account list, deploying incoming leads and ending sales.Seeking out and directing new customers and sales opportunities, initiating commercial action plan to advance and procure new business for the company.Updating the organization on changing online marketing trends so that the organization can prepare and regulate plans accordingly.

2012 COE WINNER - DIRECTOR OF SALES AND MARKETING - AMERICAS Direct the overall sales and marketing activities and programs of the hotel. Responsible for attaining quarterly and/or annual sales targets, building distribution channels, establishing strategic business relations, and providing ideas for all strategic sales plans and their implementation. Responsible for controlling the selling costs with the objective of achieving predetermined net profit yields.Duties and ResponsibilitiesDevising and deploying all sales objectives and goals across the hotel, including sales targets and budget preparation.Developing and implementing quarterly and annual sales programs, plans, and policies for every Sales and Catering Coordinator, Sales Manager, Event Managers, Director of Catering and Events and Director of Group Sales and/or Assistant Director of Sales. Managing the performance and activities of the entire sales units.Creating training and development programs for sales managers.Giving final authorization on all sales decisions.Conducting analysis in order to manage performance levels of sales against market developments and corporate objectives.Creating product segmentation strategies wherever needed to maximize trade opportunities across different sales channels.Maximizing work relationships with key wholesale and retail partners.Developing, managing, and nurturing new business partnerships and accounts to accomplish volume and profit goals.Communicating brand identity internally to pertinent key business collaborates, business units, and customer support.Exploring and growing the client account list, deploying incoming leads and ending sales.Seeking out and directing new customers and sales opportunities, initiating commercial action plan to advance and procure new business for the company.Updating the organization on changing online marketing trends so that the organization can prepare and regulate plans accordingly.

2009 SALES MANAGER OF THE YEAR WINNER.HILTONS OF CALIFORNIA - SAN DIEGO/LA JOLLAResponsible for developing strategic plans, contracting and building relationships with the Business Travel Markets, Government Market, Consortia Market and Leisure Market (FIT/Wholesale). •Hilton San Diego Bayfront•Hilton La Jolla Torrey Pines•Doubletree San Diego Mission Valley•Doubletree Golf Resort San Diego

Corporate Group Sales (Pharma)

SMERFE Group Sales

2001 AMEX-ONE PACESETTER ANNUAL AWARD WINNER Corporate Business Travel at Intuit Onsite

1996 TOP ANNUAL SALES AWARD WINNER Airline, Hotel, Cruise, Car Rental Sales

Airline Sales