Houck Reed Email & Phone Number

Strategic Insights Group offers consulting, implementation and training services in business transformation, new product introduction, process improvement and product rationalization. Areas of focus include:• Introducing new products to market within context of existing product portfolios, revenue commitments and zero-sum budgets• Internal cross-functional alignment and external go-to-market execution business transformation from products to solutions and services• Identifying target market segments and mapping their growth drivers to prioritize the roadmap to their most important and pervasive problems• Transitioning product teams to agile development methodologies• Putting lifecycle management processes in place at the product portfolio level

Denver, Co, Us

Successfully relaunched the product management organization at Vertafore after the Vista and Bain acquisition covering 36 product lines with total revenues of over $400 million. CEO Direct Report.• Implemented a Pragmatic Marketing- based framework and common cloud-based tools for existing product management team spread across many organizations and locations.• Led development of quantifiable ROI-based value propositions and tools for all major products.• Led competitive pricing analysis of major products resulting in detailed understanding of overall market price levels and opportunities for price increases and cross-selling.• Re-architected Vertafore’s product hierarchy and defined profit centers streamlining part numbers by 70% and setting foundation for corporate NetSuite and SalesForce implementations.• Defined and prioritized the most important product gaps across the portfolio and put in place a roadmap to close the gaps over the next 18 months to protect leading market share position.• Led market opportunity identification of new product growth areas for investment

Morrisville, Nc, Us

Successfully implemented the global product strategy covering $70 million in revenue that resulted in the successful acquisition of Overture by Adva Optical. CEO Direct Report and Corporate Officer.• Reorganized and retrained product teams to shift from hardware centric to Agile-based software-solution focus and go-to-market approach.• Directed the creation and implementation of new portfolio architecture to support the mobility, enterprise and residential market segments.• Led the launch of three new software products that redefined existing paradigm of carrier Ethernet through leveraging network virtualization, analytics and cloud technologies.• Streamlined costs and focused investment through implementing new business processes and creating rolling 12-month product roadmap process.• Developed partner program to build industry-leading ecosystem enabling new business. • Defined roadmap process to maximize wins in fastest growing market segments

Morrisville, Nc, Us

Managed a team of product management, marketing, operations and architecture executives and directors covering $450 million in revenue for products deployed in 103 countries. CEO Direct Report and Public Company Officer.• Played key executive leadership role in the $400 million buyout of Tekelec by the private equity firm, Siris Capital, and then selling the company to Oracle 13 months later for $1.4 billion.• Led the successful product-based company transformation from a legacy SS7 signaling company to an intelligent mobile broadband solutions market share leader.• Created the Diameter signaling category with Tekelec’s product offering becoming the de facto standard with more than 85% market share and winning eight industry awards.• Acquired policy control company and grew market share to 25% in the existing market and achieved 80% market share in new high growth 4G mobile markets.• Championed the expansion into Asia winning customers in China, Japan, Korea and India.

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (Ba), Economics