Rasmus Houlind 🎀 Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

'Hello $FirstName' is the book that provides a common definition and model for understanding personalization. A model which works across different marketing disciplines and allows for greater clarity when the individual project is considered and when inspiration is sought for further improvements or for the next project.​The model is called 'The Bowtie of Personalization' - shaped like a bow or a bowtie. But not a clip version, rather the type you tie yourself. It is just as difficult to succeed with personalization as it is to tie your own bowtie. You have the insights in one hand and the content in the other. And the result should be a beautiful bow / customer experience. A customer experience which is not only free from unnecessary friction, but which is directly pleasant, personal and memorable.The book's second core model is the Pyramid of Personalization. The front end of the pyramid consists of three maturity levels of a possible scope for each marketing discipline that uses personalization. The back end of the pyramid consists of the organizational disciplines that must be managed to support the personalization journey.Published in April 2023, available on Amazon and many other book stores.

Copenhagen, Capital Region, Denmark

'Make it all about me' is a book that focusses on Omnichannel Marketing and what it takes to make it profitable. The book has 'The Omnichannel Hexagon' as the main maturity model for gauging and assessing the organizational maturity of any company working with omnichannel marketing and customer centricity.

Copenhagen Area, Capital Region, Denmark

In 2015 - Wrote and published the book "Hvis det handler om mig, så køber" (Danish) about omnichannel marketing and how organizations could and should work with the subject. In 2019 - Completely rewrote the book in English with updated cases, knowledge and reframed the concept to encompass the struggles of global organizations and the use of AI. Brought co-author Colin Shearer onboard. Published on LID Publishing 20 June 2019.

Copenhagen Area, Denmark

Helping companies through the proces of adopting omnichannel and customer experience management. I believe digitalisation should be seen as a consolidated and anchored change process more than a series of independent digital projects. I help companies set the vision and define the roadmap. I help them anchor the change process and use the early successes to achieve a profound organizational change leading to significant competitive advantage.

Copenhagen, Capital Region, Denmark

Conceptualizing and promoting Agillic's view on Omnichannel Marketing and how companies work best to create results within the field. Driving strategy meetings and workshops with Clients and Partners and presenting keynotes on the topic. Working on a book about 'Profiting from Personalization' to help spread the gospel in the marketing community even further.

Copenhagen, Capital Region, Denmark

Managed the Customer Experience division of Agillic. Managed to reduce churn to below 1% through management of the Customer Success team and the Customer Support team. Our job was to provide clients with the best possible experience with the product. By showing them what value creation with Marketing Automation looks like, how to optimize campaigns, how to launch automated lifecycle communication and of course how to use Agillic for this purpose. Projects worth mentioning include designing the Customer Success Programme and our Elearning offering.

London, United Kingdom

Agillic is a state of the art marketing automation software that works truly omnichannel. I work with strategic business development and partnerships internationally as well as providing input for our product development to meet customer and partner requirements.

Aarhus, Middle Jutland, Denmark

Copenhagen Area, Denmark

Woomio is a software platform for influencer marketing. If you are working within marketing at an agency or a company Woomio gives you a unique opportunity to select relevant influencers, make deals on exposure and commissions and gives you a full overview of the results across platforms. If you are an influencer (blogger, instagrammer, youtuber, snapper etc.) Woomio gives you a unique opportunity to monetise your efforts effectively.

Copenhagen, Capital Region, Denmark

Copenhagen

For several consecutive years I have been invited to attend the jury of Danish eCommerce Awards. Omnichannel has been my main category over the years. Other categories include - Best Mobile, Best Startup, Best B2C.

Copenhagen Area, Denmark

Heading the strategy & insights department of Magnetix. Working across clients as strategic anchor building and implementing long-term digital strategies based upon market research, data mining and qualitative input. Projects include Omnichannel integration, eCommerce, digital lead generation, loyalty programs, value proposition design etc. Working for customers such as Tivoli, Klasselotteriet, Pfizer, OKQ8, Flügger, Fitness World, Nordisk Film Biografer. Heavily involved in new biz and doing external talks on omnichannel marketing.

Managed my own client portfolio and client teams doing full service digital solutions such as eCommerce, Loyalty Programs, Websites focused on Lead generation and Lead Nurturing. Increasing Customer Lifetime Value over time. Experience from customers such as Flügger, Saxo Bank, Interflora, OKQ8, Codan, Nordisk Film Biografer.

Driving the business with Key Accounts primarily within the industry and utility segments. Digitalising strategies, account planning, portfolio planning, contracting, framework agreements. In close collaboration with Solution Specialist, Marketing and partners.Additionally driving the Sales Development forum. Focus on building competencies within the group of Account Managers thus raising the ability to engage in customer relationships driven by value creation on both sides.

Working in our team of experienced business consultants providing companies the best service in regards to utilizing IT to support business and user needs in the best possible way. Primarily focussed on collaborative solutions, portals, knowledge management, document management, enterprise content management, business process management etc. Technologies in use are MOSS (Sharepoint 2007), Unified Communication, Metastorm, Sitecore and .NET in general.

Working with IT-supported collaboration. I.e. Intranets, Extranets, Knowledge Management, Énterprise Content Management, Document Management, technologies such as MS Sharepoint 2007 (MOSS 2007), SynkronVia, SiteCore.

Selling, designing and implementing HR-solutions for strategic competence management, performance management, talent management etc.

Master, Informations Studies

Microsoft Sales Academy

Activities and Societies: A half year course in Solution Selling held by CBS and Implement in collaboration with Microsoft. A series of 6.

Bachelor, Information Studies

Activities and Societies: Fredagsbaren

High School

Activities and Societies: Big Band - Alto Saxofonist

Education record

Board Certificate, Board Of Directors Membership Training And Certification