Founder & Managing Director
Us
Delicious Sexywear is a start-up division of Rubies Costume Company (the world's largest designer and manufacturer of Halloween costumes and related products - with revenues over US$400 million). Rubies Costume Company owns exclusive licenses from some of Hollywood's leading entertainment companies (including Warner Bros. DC Comics, Paramount Pictures, Lucas Films, among others). The company's primary distribution channels in the USA include Wal-Mart, Target, Party City, Toys R Us, Spencer Gifts, Hot Topic, and Costco.Mr. Salem was enlisted by Rubie’s Costume Company to develop a brand that would capitalize on the fast growing segment for woman’s “sexy” Halloween costumes. In 2008, he conceptualized, founded, and served as the president of Delicious Costumes, where he was directly responsible for the strategic management and daily operations of the company, including full P&L responsibilities. Under Mr. Salem’s leadership, Delicious Costumes operated as a stand-alone subsidiary of Rubies Costume Company. Mr. Salem managed and was directly responsible for product development and cost engineering, overseas manufacturing, global sales and marketing, and logistics.In 2009, Rubies Costume Company acquired the rights to the Playboy license and placed the brand under Mr. Salem’s management. As the head of Playboy Costumes, he worked closely with the executive management of Playboy Enterprises to ensure the high quality of the Playboy brand name. Combined, the Delicious and Playboy brands of costumes sold to over 4,000 retail outlets worldwide including leading National big box retailers and specialty stores. In this position, Mr. Salem reported directly to the President and Executive Vice President of Rubie’s Costume Company.