Houssem Memmiche Email & Phone Number

Barcelona, Ct, Es

Italy

- Gathering, analyzing, and interpreting data to generate valuable insights that drive informed decision-making in commercial and marketing strategies. - Working closely with various stakeholders, (sales managers, marketing managers, and executives) to understand their requirements and deliver actionable insights.- Creating and maintaining dashboards and reports. Utilizing data visualization tools and business intelligence platforms to develop visually appealing and interactive dashboards that provide a snapshot of key performance indicators (KPIs) and metrics relevant to the commercial and marketing teams enabling stakeholders to monitor the performance of campaigns, products, and services in real-time and make data-driven decisions.- Responsible for conducting ad-hoc analyses and deep-dives into specific business questions or challenges.- Performing segmentation analyses, customer profiling, and market research to support the development of targeted marketing campaigns and sales strategies.- Collaborating with cross-functional teams to identify new data sources and implement data collection processes.- Conducting an in-depth analysis on customer lifetime value (CLV) and churn prediction. Leveraging statistical methods and machine learning algorithms, identifying key factors influencing CLV and developing predictive models to forecast customer churn. By analyzing historical data and customer behavior patterns, uncovering insights to optimize marketing strategies, improve customer retention efforts, and enhance overall business profitability and customer quality.- Conducting analysis on campaign data, utilizing A/B testing to evaluate the performance and effectiveness of various marketing strategies.

1. Data Analysis and Insights:- Using advanced statistical and data analysis techniques to extract actionable insights from large, complex datasets.- Developing and implementing data models, algorithms, and visualization techniques to uncover patterns, trends, and correlations.- Translate analytical findings into clear and concise reports, presentations, and recommendations for senior management and other stakeholders.2. Stakeholder Collaboration:- Work closely with business leaders and functional teams to understand their requirements and provide analytical support.- Collaborate with other departments to integrate analytics into business processes, systems, and decision-making frameworks.- Communicate complex analytical concepts and findings in a clear and compelling manner to non-technical stakeholders.3. Continuous Improvement:- Drive the adoption of innovative tools, technologies, and methodologies to enhance analytics capabilities and efficiency.- Promote a culture of continuous learning and professional development within the analytics team.- Monitor and evaluate key performance indicators (KPIs) to identify areas for improvement and optimize analytical processes.

Tunisia

Master’S Degree, Mbm Specialized In Business Analytics & Business Intelligence | It

• Data Mining. • Advanced Data Analytics. • Machine Learning. • SQL (SSIS, SSRS, SSAS). • Data Visualization. • Business Process.

Master Of Science - Ms, Marketing And Sales

• International communication management. • Creating value in international markets. • Digital marketing in international environment. •.

Associate’S Degree, Business Administration And Management, General