With 17+ years of experience in the digital media industry, I’ve spent my career over-performing goal, monetizing culture defining IP & engineering innovative brand partnerships for growth businesses & legacy media organizations (FOX Sports, Sony Pictures Entertainment and Viacom / ViacomCBS / Paramount). In my roles I quickly learned how to be strategic, efficient & impactful while mastering soft skills like cross-function collaboration, executive communication and leadership.Sales expertise is anchored in preparation, leveraging knowledge of emerging platforms, industry trends & consumer insights to address client business challenges. My inquisitive, consultative approach has time and again allowed me to stand out & break through in any situation. A dynamic, impactful & versatile leader adept at unlocking new revenue streams, architecting growth and motivating others with an inspiring attitude & coaching mindset. Areas of Expertise:- CTV / Live Streaming / FAST - Programmatic- Branded Content- IP Integrations- Team Leadership- Social Activations- Go-To-Market Strategy- Influencer / Creator Activations- Client Relationship Development- New Business - Innovative Client Solutions- Executive Comms- Agency Negotiation - Social Strategy- Upfront Negotiations- Team Development- New Revenue Architecture
Listed skills include Digital Marketing, Integrated Marketing, Digital Media, Lead Generation, and 19 others.