Recruit, hire and manage world-class, multidisciplinary team of 130 responsible for various sales functions. Developed, guided and coached top-performing national sales team. Created highly competitive compensation programs and implemented measures for being named as one of the “Best Places To Work in Orange County”. Formulated and implemented sales forecasts to ensure projected volume and profitability goals were met. Planned and coordinated sales planning and market analysis initiatives, including market research, competitive product evaluation and sales-technique training. Instrumental in increasing sales volume by 92% year over year (YOY).Drove growth of national sales team by 30% over three years.Development and implementation of Standard Operating Procedures. Developed and deployed leading indicators for all KPIs.Designed and deployed an automated lead management system.Stimulated a 33% increase in sales operational efficiency through execution of process re-engineering initiatives.

Reach targeted audiences by melding practical and creative concepts to formulate razor-sharp marketing strategies. Perform in-depth data analysis of consumer behavior and brand audience in order to shift gears at a moment’s notice to stay relevant. Assemble and lead top-flight account management team. Led team in engaging directly with customers and analyzing metrics and insights for use in strategic recommendations. Skillfully leverage creative design and content to pinpoint and capture consumers through highly tailored multi-platform marketing.Expertly employ paid media, as well as organic audience engagement, to maximize engagement across multiple social media platforms and gain conversions.Conceptualized and implemented procedures for securing and analyzing marketing data, and established roadmap /directives for enabling campaigns to achieve maximum results. Conceived strategic and integrated digital marketing and content campaigns for brands that consistently deliver concrete business results.

Fully managed company’s daily operations, including marketing, human resources, information systems and sales. Formulated, forecasted and managed 3-year business plans and budgets, making regular adjustments to anticipate and respond to market fluctuations. Developed and facilitated optimal execution of business and marketing strategy.

Assembled, guided and coached top-performing national sales team. Created highly competitive compensation programs and implemented measures for making company an “employer of choice” for sales staff. Formulated and implemented short- and long-term strategic plans and sales forecasts to ensure projected volume and profitability goals were realized. Planned and coordinated sales planning and market analysis initiatives, including market research, competitive product evaluation and sales-technique training.

Collaborated with clients to formulate and implement pioneering marketing strategies. Conceived and implemented multi-year business plans and budgets. Conducted in-depth analysis of operational growth and revenue projections..