I help clients get their story straight and then tell that story in the most profitable way possible. For 20 years, my commercial creative work has been almost exclusively focused on the industrial, energy, technology and carbon management/energy transition sectors. A copywriter by trade, my core strengths are as a creative copywriter, content creator, public relations writer, investor relations writer, editorial writer, ghostwriter and marketing strategist. Part-time AI prompt engineer. I like clients who think big and offer something innovative. Special interest in organizations involving the circular economy, renewable energy, energy efficiency, electric vehicles, CO2 emissions reduction, carbon sequestration, CCUS, carbon-to-products, carbon capture, direct air capture, EOR, water conservation, climate-friendly bioengineering, wind power, solar energy, geothermal power generation, carbon credits, mitigation credits, clean power, biofuels and geothermal. Extensive experience with conventional energy and industrial brands across the energy value chain from upstream/E&P and mining operations to midstream, infrastructure, downstream services and retail electricity and natural gas for both consumers and businesses/institutions. Not currently taking on freelance creative projects. Author of eight non-fiction books. Award-winning writer of short fiction, with two novellas and 30+ short stories in publications with global circulation. Occasional TV personality.