Senior Designer + Illustrator
Ottawa, Ontario, Canada
Clients worked with: Saunders Farm, Saunders Cider, Trexity, Psychedelics Today, Sororal, Auxita, Elmwood, Canadas Forest Trust, Toronto Metropolitan University, Hendrick Farm, and Indiva. At BoldLip, I worked in a small creative agency, helping build brands and create visuals that connected meaningfully with audiences. I collaborated with clients such as Saunders Farm, Trexity, Psychedelics Today, Auxita, and Toronto Metropolitan University. My role focused on brand identity, packaging, web design, UI/UX, art direction, conceptual development, illustration, and graphic design. I developed and presented visual concepts, both internally and client-facing, and ensured designs adhered to strict branding guidelines. Additionally, I managed a junior designer and worked closely with copywriters and our freelance roster to deliver cohesive and impactful creative solutions. I also developed brand guidelines for many of the agency’s clients, ensuring visual consistency.