Howard Alpert Email and Phone Number

• Managed market research program designed to retain and reach new clientele for top-tier Midtown Manhattan dental clinic, 7W51 Dental Group.• Spearheaded program encompassing: a thorough marketing review, customer research, client retention, and loyalty program, and competitive analysis. • Program led to the modernizing and streamlining of business operations.• Revamped vendor selection process, leading to updated office software and enhanced clinic website (www.7w51dental.com). 7W51 Dental Group, stands as a national leader in high-end dental care market (located directly opposite NBC Studios).

Headed website development for major industrial supplier, developing content and images used for over 3,000 products (www.econocraftparts.com).Developed several web sites, including: - www.base-one.com, a government contractor for IT and applications engineering services; - a leading ebay seller of diamonds and jewelry interested in expanding its internet business; - a financial forum and research web site.Co-chairing H.I.R. Internet Committee, to include oversight of rebuilding website.

• Developed and executed program to research and grow new customer base for Masterz Automotive International, Inc., a large luxury automobile dealership and financing corporation.• Developed comprehensive marketing strategy, customer research and competitive analysis.• Program results led to changes in corporate portal at www.theeuropeanmasters.com. • Isolated cost savings measures with controls and monitoring plans.

Developed and designed web pages, maintained and archived the hir.org, now the www.thebayit.org web site. Set up and developed the search engine optimization strategies. Increased the site hit totals 15,000 to 380,000 hits per year. Conducted extensive audio and video production and web archiving of over 500 media files. Developed video portal.Work closely with all department directors to allow for an open direction for the sites potential.

Developed relational database management strategies and protocols for fundraising department and business office of S.A.R.. Worked to enhance 55 million dollar capital campaign and yearly multi-million dollar fundraising campaigns.Directed new database strategies and procedures for all fundraising efforts, which led to yearly revenue increases of 23 percent.Created queries to create solicitor calling groups and lists, mass-mailings, automated follow up letters and report analysis.Improved functionality of data to meet the needs of S.A.R. directors and personnel. Planned the designing of DB queries and reports for finance department. Conducted financial analysis for capital campaign and fund raising efforts. Created financial reports relating to donation levels, income streams, campaign results, trends and projections.Trained employees in use of relational database and other applications. Conducted prospect research and built web pages for video and image archiving.

Web graphics designer for this Fortune 50 Company. Largest internet and mail order provider for prescription medication delivery.Maintained and updated web pages throughout the Medco.com portal, now at lab.express-scripts.com/about/.Designed and developed web pages for e-Mail campaigns. Worked with marketing to design and incorporated input from usability studies.Utilized Unica Affinium Email Enterprise marketing management application, Dreamweaver, and Photoshop to develop web pages for launch of e-Mail campaign.Conducted extensive QA testing to ensure reliability.

Designed new web page layouts, content, themes, images, for http://www.einstein.yu.edu/.Liaison of MIS Department to end users within medical school. Exchanged ideas on new formats and features with department heads, deans, and committee members.Headed all search engine optimization and planning. Made continuous enhancements for top search engine listings.Increased monthly site hit totals by 250 percent. Hit totals were 27 million hits/month.Coordinated the continuous build-out of the AECOM web site. This required interfacing with all university departments.Worked with Dreamweaver, FrontPage, PhotoShop, ImageReady and Flash. Built on-line forms with Adobe Acrobat Writer 7.0 and OmniForm.Trained individuals within departments to maintain their department’s web sites.

Supervised the development and maintenance of hotjobs.com’s 45 separate affiliate web sites, each capturing look and feel of co-branded affiliate partner while having full functionality of hotjobs.com search engine and data base. Now known as monster.com.Maintained sites, implemented changes, and prepared sites for two hotjobs.com version upgrades.Used vast array of hotjobs.com proprietary software, for automated builds and job tracking.

Headed development of the Chief Financial Officers Summit section of the Eighth Annual World Economic Development Congress.The multi-summit forum represented over 1,200 global business executives examining revolutionary effects of Internet and e-Commerce on global business environment.Analyzed leading corporations that exemplified visionary financial strategies by conducting industry-wide research.Created agenda and marketing approaches for CFO Summit. Focused on engineering of competitive business strategies for global Internet economy.Researched current management procedures and trends, defined topics that would be most relevant to CFO delegates.Selected leading CFOs and Treasurers of Fortune 500 companies, who demonstrated advanced strategic thought and cutting-edge approaches to financial management, to speak at World Congress.

Managed marketing for DNA testing and HLA/DNA Bone Marrow Tissue Typing services for laboratory.Established and supervised all marketing concerns for two core businesses -- DNA Paternity testing and HLA/DNA Bone Marrow Tissue Typing Services.Researched and conducted market segmentation and demographic profiling of the company’s potential clientele, in order to target new markets both nationally and internationally.Responsible for development and implementation of promotional strategies, through the utilization of direct marketing, mass mailings, telemarketing, advertising and public relations.In order to increase sales, stepped up the company’s advertising initiative to reach tri-state-area residents considering DNA parentage identification.Worked closely with lab directors and the president, created company literature and collaterals, and developed pricing schedules with bulk discounts for other laboratories interested in outsourcing their testing.Worked closely with laboratory directors in order to streamline lab processes and plan for high output cycles that were cyclical or were correlated to marketing strategies.Implemented changes within the company’s customer service department, in order to increase responsiveness. These efforts resulted in a marked improvement in tri-state sales, and new contracts with the Austrian Tissue Transplantation Registry and the U.S. National Marrow Donor Program (NMDP).Developed company web site to build up clientele.Marketed these services to hospitals, doctors, medical clinics, and other medical laboratories throughout tri-state region.Researched and conducted market segmentation of company’s potential clientele.Developed marketing strategies involving direct marketing, mass mailings, telemarketing, advertising and public relations.

Analyst for Wall Street market research firm.Wrote market research reports targeting telecommunications and chemical industries. This required research of market trends, segmentation, individual companies' strategies, and growth and affect upon industry as a whole.Responsible for making projections and forecasts based on mathematical modeling.Gathered information through interviews with industry leaders, articles in trade publications and the Internet.

Assistant to principal of ophthalmic medical supplies firm.Responsible for marketing product lines, from distribution of product information to sales and customer support.Met with hospital personnel to coordinate component installations and provide post-sales support.Developed company literature and trained sales staff.Worked with top ophthalmic surgeons for designs of new product lines to complement their surgical work.Our most notable product, The A.V.I. Panoramic Inverter for use on the underside portion of ophthalmic surgical microscopes has helped revolutionize retinal repair surgery.Assisted in obtaining and optimizing supply-chain of parts for assembly and the distribution of cutting edge panoramic image lenses and video components for surgery.