Howard B. Headden

Howard B. Headden Email and Phone Number

Founder and Matchmaker @ H2 Enterprises, Inc.
Naperville, IL, US
Howard B. Headden's Location
Naperville, Illinois, United States, United States
Howard B. Headden's Contact Details

Howard B. Headden personal email

n/a

Howard B. Headden phone numbers

About Howard B. Headden

H2 Enterprises is a shared services and consulting company helping both suppliers and distributors navigate the nuances of the Promotional Product and Premium/Incentive industries.My business model utilizes 36 years of industry experience and relationships to educate my clients on the business models of the Top 50 National Accounts/Buying Groups that now account for 80%+ of industry sales and how they can maximize their ROI with these distributors.Please reach out to me via email: howardheadden@gmail.com or Phone: 630-819-9014 to discuss how I might be able to help your business.Matchmaker/noun- A person or company that brings parties together for commercial purposes.

Howard B. Headden's Current Company Details
H2 Enterprises, Inc.

H2 Enterprises, Inc.

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Founder and Matchmaker
Naperville, IL, US
Website:
h-2e.com
Employees:
83
Howard B. Headden Work Experience Details
  • H2 Enterprises, Inc.
    Founder And Matchmaker
    H2 Enterprises, Inc.
    Naperville, Il, Us
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  • H2 Enterprises, Inc.
    Founder/Matchmaker
    H2 Enterprises, Inc. Jan 2000 - Present
    Consulting and Recruiting services for both suppliers and distributors in the Promotional Product and Premium/Incentive channels.Services Available: Sales/Sales Management, Top 25 National Account/Buying Group strategic planning, Business Development, Marketing, Product Development/Merchandising, Sourcing, Vendor Relations and Recruiting.
  • Perry Ellis International - Callaway
    National Account Manager
    Perry Ellis International - Callaway Mar 2015 - Apr 2020
    Developed and implemented the sales, marketing and merchandising business plans for 25 National Accounts/Buying Group for Perry Ellis brands (Callaway, Jack Nicklaus and Original Penguin Golf). in the corporate promotional channel.Increased overall Corporate SBU sales 15%+ every year during my tenure with the company.National Account sales have grown an average of 20% during this same time period.Achieved a 50%+ gross margin the past 5 years, the highest of any SBU in the organization.Shared sales/management responsibilities for 28 independent sales reps across the US Additional responsibilities included: New business development, marketing, merchandising and new product ideas
  • Hartwell Apparel
    Vice President Of Sales
    Hartwell Apparel Jul 2013 - Feb 2015
    Responsible for all sales and marketing activities for Hartwell Apparel, one of 75 companies owned by private equity firm Patriarch Partners with annual revenues in excess of $8 billion.Initial two month consulting project resulted in offer for full time employment.Developed strategic sales, marketing and trade show plans for the promotional products channel along with managing 16 independent outside sales representatives and 4 inside sales reps.Initiated the realignment of the inside sales, customer service and art teams to better maximize limited resources along with creating a new business model that would better service our customer base.Promoted and educated our sales force and distributors on three new company value added initiatives: WBENC/Diversity spending, OneSourcePro- company store model with in house decoration/fulfillment services and EZ TEE- online platform for T-shirts/Fleece opportunities.2014 sales through March were up 29.6% over PYTDNegotiated for Hartwell Apparel to be a Preferred Supplier with the following National Accounts: 4imprint, Staples, BDA, Universal-Unilink, Deluxe, Safeguard, Jack Nadel International, iPROMOTEu, Geiger, Proforma and Unifirst.
  • Innerworkings
    Director Of Sourcing/Promotional Products
    Innerworkings Jan 2012 - Jun 2013
    London, Gb
    Led a $120mm Promotional Product/Premium-Incentive division of an $800mm international company that sells print, branded merchandise and POP/POS solutions to multinational corporations.Primary management contact in this channel with responsibility for ideation, product sourcing, RFP's, ongoing industry education along with collaboration with the EMEA and LATAM business units.Developed the first preferred Promotional Product/Incentive supplier program in 2012 by consolidating the spend from 4000+ vendors to 150 InnerCircle companies. Negotiated industry best pricing, discounted or waived ancillary charges, exclusive service offerings along with enhanced customer service and sales support. These initiatives generated significant revenue for the division versus the prior year.In 2012 negotiated rebate programs and early pay discounts from 175 leading industry suppliers that created $750,000 in net revenue a 250% increase over 2011 payments. Initiated and implemented a product safety and social compliance program with over 125 overseas factories and direct import brokers. Vetted each supplier for production capabilities, product safety and social compliance. Interviewed 5 leading global testing agencies and selected UL-STR as the exclusive vendor for product testing and factory audits.Managed and consulted on the overseas project requests from 250+ InnerWorkings sales reps to determine what appropriate testing or factory audits were required along with final vendor selection for the project. Created, wrote and managed content for a monthly promotional newsletter and Intranet site to help increase Promotional/Premium-Incentive sales opportunities targeted to over 400 sales reps and production managers across the US and Canada. Worked with the top industry suppliers to develop exclusive specials, case studies and educational webinars.
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  • Ash City Usa
    Vice President Of Sales
    Ash City Usa Jan 2008 - Oct 2011
    Richmond Hill, Ontario, Ca
    Developed and managed all sales and marketing activities for 32 National Accounts in the Promotional Products channel that included: Staples, BDA, Proforma, 4imprint, HALO Branded Solutions, Proforma, Cintas, Geiger, AIA and InnerWorkings.Strategically developed innovative and compelling business plans for each Key Account to realize sales growth for both program and special order opportunities. These customers accounted for 25% of Ash City's total sales in 2010 and were tracking a 10% growth rate YTD in 2011.Management responsibility for all facets of direct client relationships with Key accounts, participating in collaborative National and Regional sales meetings, rebate programs and marketing initiatives.Spearheaded and co-authored the overall corporate strategy for the #7th largest promotional products supplier in North America. Provided all sales forecasts, budgets, account analysis, marketing support, trade shows, training and product development strategies.Strategically identified, hired and managed a 30 person outside sales force of both employee based and independent reps across the US.
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  • Corplogoware
    Senior Vp Of Sports Marketing
    Corplogoware Aug 2007 - Jan 2008
    Us
    Recruited to develop a new position at CLW to maximize corporate sponsor activation utilizing co-branded merchandise for the following licensed properties: USOC, NASCAR and NCAA.Facilitated strategic planning and provided sales management for over 25 CLW Account Executives to help grow the business with corporate sponsors of licensed properties along with traditional promotional products opportunities.Forecasted and achieved sponsorship sales of more than $10mm in 2007. Responsible for creating a sales strategy, forecast and product ideation for each licensed property and corporate sponsor.Developed new business opportunities for CLW with the following USOC sponsors: Coca Cola, 24 Hour Fitness, Hershey's, Bank of America, Samsung, United Airlines, Panasonic, Adecco and Schenker USA.
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  • The Gem Group/Gemline
    Director Of Sales
    The Gem Group/Gemline Feb 2000 - Jul 2007
    Lawrence, Massachusetts, Us
    Created and developed new channels of distribution for Gemline in the Canadian, Decorator, Uniform and Military markets, with the new Canadian market on track to post sales of $4mm in 2007.Identified, hired, managed an independent sales force of 8 agencies in Canada along with 16 reps in the Decorator and Military markets in the US.National account role entailed developing individual annual business plans, forecasts, marketing and trade show budgets for industry leading distributors that included: American Identity, CEPM, Geiger, Halo/Lee Wayne, Proforma, 4Imprint and PeerNet.National account sales growth outpaced the annual Gemline % increase during my tenure and contributed $8mm in sales for 2007.
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  • Tehama- Prime Golf Usa Llc
    Vice President-Corporate Sales
    Tehama- Prime Golf Usa Llc Mar 1999 - Dec 2000
    Wrote and implemented the initial business plan for Prime Golf USA to enter the North American corporate promotional market with TEHAMA branded apparel. Developed overall corporate strategy, 5 year sales forecasts, website creation, marketing/trade show budgets and product selection.Hired, managed and coordinated sales, marketing and trade show activities for 12 independent sales agencies with 20 sales reps. The first year of corporate sales were $2mm in 2000.Worked directly with Fortune 1000 end users, Promo Magazine Top 100 Sales Promotion Agencies along with leading promotional products distributors.Responsible for getting TEHAMA products placed as the first ever Mercedes-Benz co-branded apparel in the Fall 2000 Consumer & Dealer catalogs.
  • Gear For Sports
    Regional Sales Director
    Gear For Sports Jan 1996 - Feb 1999
    Managed territory that produced sales of $25mm out of a division total of $72mm in 1998. Corporate Identity sales grew from $12mm to $72mm during my tenure.Coordinated and managed sales and marketing activities for 18 independent sales reps which included sales forecasts, territory analysis and marketing/trade show budgets, development of key account goals along with providing ongoing product and sales training.Worked directly with BMW North America and facilitated the sponsorship activation with BMW's agency Advantage International for the following initiatives: BMW Golf Cup International, Susan Komen Foundation-Drive for the Cure, M3 GTS-Championship Racing, Ultimate Driving Experience and Landmarks for Design. These programs generated over $5mm in sales in 1998.Key contact and liaison between GEAR For Sports and the following licensed properties for corporate sponsor opportunities: NFL, MLB, NHL, NASCAR, NCAA and PGA (1999 Ryder Cup and PGA Championship).
  • Starter Corporation
    National Sales Manager- Corporate Division
    Starter Corporation Feb 1994 - Dec 1996
    Management responsibility for the $15mm corporate division of $450mm Starter Corporation. Developed annual sales forecast and marketing/trade show budgets for division along with helping create a Starter branded line of product for the corporate market.Hired, trained and coordinated the sales and marketing activities for 15 independent sales agencies with 42 reps across the US.Initiated and sold promotional programs utilizing co-branded Starter merchandise directly to Fortune 1000 corporate sponsors of the following licensed properties: USOC, NFL, MLB, NBA, NHL, NASCAR and NCAA.Negotiated and executed corporate sponsor activation during the 1996 Atlanta Olympics with both ACOG and the USOC.Awarded the 1994 AIM Incentive Showcase and 1995 IMRA Gold Key Awards for a Nabisco/Starter consumer self-liquidation and trade promotion.
  • Gpa Associates/Gillette Paper Mate
    National Sales Manager- Incentive Division
    Gpa Associates/Gillette Paper Mate May 1986 - Jan 1994
    Managed a $3mm incentive division of a $12mm Top 25 promotional products supplier that was the exclusive distributor for Gillette, PaperMate and Braun products.Responsible for the sales, marketing and trade show activities for 21 independent Incentive Sales Agencies with 53 reps across the US.Made direct sales presentations to Fortune 1000 end users, Incentive/Catalog houses along with Promo Magazine's Top 100 sales promotion agencies.Incentive division posted sales increases every year during my tenure.

Howard B. Headden Skills

Trade Shows Marketing Strategy Marketing Sales Corporate Gifts Account Management New Business Development Sales Management B2b Merchandising Direct Marketing Advertising Business Development Product Development Brand Development Management Direct Sales Crm Email Marketing Selling Strategic Planning Product Marketing Direct Mail Market Planning Brand Management Key Account Management Customer Service Lead Generation Sales Presentations Apparel Online Marketing Supply Chain Management Forecasting Business Planning Brand Awareness Customer Acquisition Team Building Sales Process Pricing Budgets Training Customer Experience Customer Retention Customer Relations International Sales Customer Engagement Promotions Promotional Products Leadership Customer Loyalty

Howard B. Headden Education Details

  • Boston College
    Boston College
    Accounting & Marketing

Frequently Asked Questions about Howard B. Headden

What company does Howard B. Headden work for?

Howard B. Headden works for H2 Enterprises, Inc.

What is Howard B. Headden's role at the current company?

Howard B. Headden's current role is Founder and Matchmaker.

What is Howard B. Headden's email address?

Howard B. Headden's email address is hh****@****way.com

What is Howard B. Headden's direct phone number?

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What schools did Howard B. Headden attend?

Howard B. Headden attended Boston College.

What are some of Howard B. Headden's interests?

Howard B. Headden has interest in Golf, Good Food, Spending Time With Family, Wine And Traveling.

What skills is Howard B. Headden known for?

Howard B. Headden has skills like Trade Shows, Marketing Strategy, Marketing, Sales, Corporate Gifts, Account Management, New Business Development, Sales Management, B2b, Merchandising, Direct Marketing, Advertising.

Who are Howard B. Headden's colleagues?

Howard B. Headden's colleagues are Wendy G., Penney Smith, Bo Sexson, Ruben (H2), Travis Zender, John Mccarthy, Mike Kimmel.

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