Howard Bareham Email & Phone Number

London, United Kingdom

• www.trisonic.co.ukTrisonic is a specialist audio media buying and creative agency. We plan and buy media across all audio platforms, from traditional radio to podcasts, and create content for use across the audio.
• Radio
• Podcasts
• Digital Audio
• Spotify
• International CampaignsCREATIVE - We create and produce all forms of audio content:

London, United Kingdom

H. Bareham Media Services provides the media industry with commercial services that drive and sustain profitable growth. We help you focus on the key elements to make this happen and then support you to ensure that delivery is a success. We work with all media companies, and the Commercial Radio and Audio Industry is our speciality.

London, United Kingdom

• A member of the senior leadership team reporting to the CEO, I was responsible for increasing returns and delivering growth across the commercial operations. Key Achievements
• Developed successful trading and sales strategies for talkSPORT
• Created the trading strategy and pricing policy for the launch of the company’s new stations in March 2016; talkSPORT2, talkRADIO and Virgin Radio
• Increased sales through mentoring and training the airtime sales team
• Assumed the role of Sales Director for six months and ran the 50-strong sales team providing leadership and direction. During this time, I carried out a restructure to improve sales effectiveness
• In April 2015 I was given the additional responsibility for PR and marketing operations

• With the formation of GroupM my expertise and track record was recognised as best in class in WPP and I took on the radio trading responsibilities; with the objective to improve the group’s collective market.
• Led the £200m GroupM radio negotiations at the very highest industry level for over seven years.
• Moulded the individual Heads of Radio across the different agencies into a virtual team. This was widely acknowledged by the industry as best-in-class of the agency groups
• A member of the pitch team that won the COI (Government) advertising account
• Recruited and set up the radio team for the bespoke WPP COI agency - M4C
• Led all the GroupM responses and wrote submissions for OFT and CC radio inquiries. I appeared in person at the inquiries into Global Radio’s purchase of GCap Media and GMG Radio

• Following the launch of Mindshare in the UK I was given the task of developing the company’s radio product and growing a whole new area of agency expertiseKey Achievements
• Increased radio billings from £12m to £35m in three years
• Implemented a negotiation strategy that delivered market leading rates
• Delivered an income stream via sponsorship and promotions
• Ran negotiation training for the 200-strong Mindshare investment team
• Led the Mindshare Radio team to award success at the Arqiva Radio Awards; Received the RAB Radio Media Agency of the year in 2011 and 2013; Gained recognition for our client Unilever when our innovative work won them.