Global Sales Director (Board Member)
London, England, United Kingdom
A global online research, trend analysis and news service for the fashion and style industries. A venture capital supported start up I was employed to review and deliver a new global sales strategy:Board member with responsibility for sales and investor relations.Introduced new pricing model.Integrated business and sales procedures and reporting.Restructured company overhead to reduce burn rate.Reviewed and introduced revenue model and new revenue channels.Took annual revenues from £2 million to £25 million in 4 years.Established a 90% client renewal rate.Introduced reporting systems to ensuring learning and best practices were shared.Opened offices in specific satellite selling locations: Europe, France, Germany, Italy, Spain and Turkey. USA, New York, San Francisco. Asia Pacific, Hong Kong, Japan. Australia India.Played an integral part of the due diligence team, which secured the £147.5 million exit sale to EMAP. Worked in integration team for EMAP through to 2007.