Howard Rothstein Email and Phone Number

Contracting/Consulting in Marketing Analytics for manufacturer and research vendor clients. Levering 28+ years as a user friendly analytics professional.

Responsible for leading staff of 8 analysts in coverage of North American business. Responsibilities include provision of analytics to Sales, Business Units, Senior Executives. Identify risks and opportunities in Pricing, Advertising, Distribution, New Products.

Build KF Sales and Shopper Insights measurement analytical capabilities through leadership of a team of 17 skilled professionals. Guide key sales initiatives with analytics. Deploy analytic tools to field sales to drive efficient and effective spending

Various assignments of increased scope and responsibility over this time period, achieving senior leadership role in the Marketing Analytics function. First assignments provided analytics guidance to category teams. Progressed to oversight of analytics function within the Grocery business unit. A key corporate assignment was to manage Nielsen and Spectra syndicated contracts during Kraft's Nabisco acquisition and IPO events. Also provided strategic guidance for new product development… Show more Various assignments of increased scope and responsibility over this time period, achieving senior leadership role in the Marketing Analytics function. First assignments provided analytics guidance to category teams. Progressed to oversight of analytics function within the Grocery business unit. A key corporate assignment was to manage Nielsen and Spectra syndicated contracts during Kraft's Nabisco acquisition and IPO events. Also provided strategic guidance for new product development efforts via Market Structure overviews of key food consumption markets. Show less

Held a variety of positions with this market research vendor. Specialized in the development of information products based upon statistical models. Speaker at Burke Institute seminars on analytics topics. Used Household panel and weekly scanner data. Supported clients' analytic needs.