30-year track record of success in revitalizing organizational brands and creating effective campaigns that improve their visibility, increase engagement, and drive revenue. I employ behavioral psychology and neuromarketing principles to marketing and fundraising. Fueled by my experience working with government, foundations, and nonprofits in all sectors, I have a deep passion and understanding of the social sector and a drive to create effective change on important issues facing the world. EXPERTISE• Organizational Strategy• Brand Strategy: Research, Positioning, Naming, Message Development, Visual Identity Design• Marketing: Strategy & Digital Campaigns, Marketing Communications, Websites• Fundraising Strategy & Outreach CampaignsRECENT ACCOMPLISHMENTS• Handled strategy, fundraising, and marketing that helped the largest provider of homeless services in the country to grow from $38 million to $65 million in 3 years.• Helped launch a new financial business with market viability research and pricing strategy, brand strategy and value proposition, B2B and B2C websites, sales collateral, videos, presentations, and more: RSSA.com• Brand strategy, website, and fundraising strategy and digital acquisition campaigns for Israel's largest environmental organization: NatureIsrael.org• Brand strategy, messaging, and website for the Agriculture & Food Systems Institute: foodsystems.orgAUTHORI have written for many nonprofit and marketing publications and websites, and am the author of a series of guides on nonprofit branding, as well as a forthcoming toolkit on using behavioral science for fundraising. SPEAKERI have been speaking on branding and marketing topics at nonprofit conferences and associations around the country.AWARDSMy work has received many awards and has been published in books and magazines including American Graphic Design:USA awards, American Corporate Identity 11, Best of Brochure Design, and others.