Howard Appelbaum Email & Phone Number

New York, NY, US

I work with founders and CEOs of early-stage through Series-A companies in the media, sports, and entertainment industries to:* Develop or hone a Go-to-Market strategy (including product development, pricing, and connecting their products with their audience)* Raise funds* Help them use data to their advantage* Structure the organization to maximize.

Atlanta, GA, US

LIQUID SOUL is a culturally driven, full-service marketing agency that helps brands connect organically with consumers through marketing programs, branded content, community outreach, live experiences, influencer engagement, digital and social media. Clients include: Walmart, Coca Cola, Salesforce, Marvel Studios, Gilead Sciences, political campaigns.

New York, NY, US

Teach graduate-level strategic communications in the School of Professional Studies. * Participated in the 2020 Distinguished Speaker Series, giving an interactive lecture on transforming businesses to stay current that included the CEO of Streamlytics and the head of HR at Nielsen.

PKB is a full-service marketing, activation, and advisory agency focusing on diverse audiences. Clients include: Washington Spirit Professional Soccer Club, NCAA, Bayer, FedEx Developed a 3-5 year strategic plan for Washington Spirit (professional women’s soccer team) to evaluate growth opportunities (including merchandising and esports) in exchange for.

New York, NY, US

• Charged with transforming this Entertainment Business into the global leader for data and analytics for Music, Sports, Games, eSports, and Books. Leading a team of 1500, accountable for divisional performance.
• Achieved an 18% revenue increase in the first year through gaining executive management buy-in of the plan to reinvent its assets, reorganizing resources, and organic growth.
• Quintupled revenue and profitability within five years by developing world-class products of increasing value for clients.
• Recognized the revenue growth potential of our modest Sports business, formed the entrepreneurial strategy, recruited the business leaders, and made a major play in eSports to turn it into a global category leader.
• Led four acquisitions that turbo-charged growth and divested several properties that no longer fit with the portfolio growth strategy.
• Expanded global reach to 30 countries.

New York, NY, US

Retained by the new parent company to provide leadership consistency during the transition period before being recruited back by Nielsen’s CEO to turnaround a declining entertainment business. Continued to lead business development for CLIO, Trade Shows, Billboard, The Hollywood Reporter, and Adweek during this period.

New York, NY, US

• Charged with making Billboard relevant in the digital age, while also continuing to grow brand licensing and business development for all entertainment and media assets, including The Hollywood Reporter, Adweek, and.
• Building on success in previous role, oversaw Billboard’s transformation from a domestic B2B print publication to a large, diversified brand that influences both the music industry and consumers globally.
• Attracted and engaged millions of new fans by launching Billboard.com as a consumer site and growing it to become one of the top music websites in the world.
• Expanded the international business to eight countries, including Japan, Korea, Russia.
• Created Billboard’s annual “Women in Music” event that played a small part in giving rise to female executives in a historically male-dominated industry and continues to celebrate the achievements of women.
• Started the Billboard Daily Bulletin, an enduring B2B email newsletter that’s valued by all in the music industry.

New York, NY, US

• SVP, Business Development & Licensing for Billboard, The Hollywood Reporter, and Adweek (2003–2008)SVP, Marketing and Events for Billboard (2003–2008)VP, Marketing and Events for Billboard (1998–2002)Hired to oversee.
• Created a multimillion-dollar incremental revenue stream by licensing the intellectual property of the company’s diverse entertainment brands. Conceived ideas and deal structures to develop TV shows, consumer package.
• Developed the #1 profit center for Billboard by introducing Billboard chart integration––creating deals with Apple Music (iTunes at the time) and Rolling Stone.
• Created the highly profitable Billboard Music Awards Show in Spanish on Telemundo that is still running today.
• Generated multiple revenue streams—through ticket sales, sponsorships, and advertising––by establishing music-industry conferences (for professional development and networking), including the #1 Touring Conference and.