Managed a marketing team focused on promoting and acquiring consumer users, from Advertising, Email campaigns, social media, Brand Development, Blog production, and event management.

• Managed all aspects of 50+ marketing events annually for various verticals, including Insurance, Financial Services, Human Resources, Real Estate, Enterprise, and Government, including trade shows, speaking opportunities, VIP parties, and partner sponsored events. • Developed and managed the fiscal-year event budget and managed team expense targets on a quarterly basis. • Expanded the reach of company training offerings by collaborating with DocuSign University to develop, market, and manage a certified real estate trainer program.• Orchestrated all aspects of 30+ real estate marketing events annually, including trade shows, presentations, VIP parties, and partner sponsored events. • Developed fiscal-year budget and managed expense targets on a quarterly basis. • Expanded the reach of company training offerings by collaborating with DocuSign University to develop, market, and manage a certified real estate trainer program. • Managed a team to support technical set-up, projection, displays, presentation equipment, and management of meeting rooms for DocuSign’s annual “Momentum” conference.

Directed all marketing efforts, including trade show management, email marketing, advertising, press releases, and partner marketing. Analyzed web traffic, online advertising, gathered customer information from surveys, adjusted marketing activities to obtain the highest (ROI). KEY ACCOMPLISHMENTS:• Instrumental in the rapid growth of the customer base, from 10,000 to 70,000 in one year.

Managed a cross-functional team of 22 sales, marketing, merchandising, and web development staff, supporting the division’s business to consumer (B to C) sales call center and e-commerce website. Coordinated multi-channel promotions to drive consumers toward retail partner stores and online sales. Directed the development and implementation of IBM WebSphere website and new features, including click to chat and mobile optimization. KEY ACCOMPLISHMENTS:• Accelerated profit by increasing annual online sales revenue from $15M to $22M in two years. • Achieved annual revenue growth targets of 20% by developing a strategic marketing plan and budget. • Boosted company worth by creating new eBay and Amazon marketplace revenue channels.• Exposed products to a younger and broader customer base by developing alternative-channel sales opportunities with retail partners outside of the radio controlled hobby.

Oversaw 10 marketing, merchandising, and content production staff. Directed actions to grow the customer base and increase sales for the online consumer division. Collaborated with marketing and web development teams to implement new software features, including online ratings, promotions, seasonal campaigns, and email strategy. Developed, implemented, and managed contests, web banner ads, pay per click (PPC) advertising, print/digital catalogs, and surveys. KEY ACCOMPLISHMENTS:• Increased online and call center orders 28% year over year (YOY) during the first full year of management, and by 33% the next year.

Supervised a staff of seven across three international offices. Directed the planning and execution of more than 50 annual events, including conferences, tradeshows, training courses, and sales seminars. Administered website development and email promotion strategy for all events. Managed a global events and education annual budget of $2.6M. Oversaw all training program logistics, including budget, sales, registration, marketing, and staffing. Scripted, produced, and directed video case studies for clients. Wrote, implemented, and analyzed online client survey data. KEY ACCOMPLISHMENTS:• Consistently exceeded quarterly goals for lead collection and expense management.• Negotiated and sold more than $250K annually in conference sponsorship packages to online industry companies, including eBay, PayPal, Google, and Amazon.• Coordinated, developed, and implemented two annual conferences for 800 online retailers, including facilities management, sessions, speakers, catering, promotion, staffing, and entertainment.

Oversaw four team members implementing field marketing, trade shows, and promotional programs. Gathered and analyzed survey information from 2,000 hobby retailers and recommended marketing, purchasing, and sales actions. Created and managed the annual departmental budget. Conducted annual staff evaluations and measured metrics towards performance reviews. Coordinated corporate services advertising campaigns for industry trade publications, including marketing strategy, concept development, and placement schedules. KEY ACCOMPLISHMENTS:• Enhanced profit by performing research and developing strategy to expand business to the specialty toy market. • Doubled participation in a cooperative advertising program by creating a retailer resource package with product images, advertising templates, radio scripts, and video materials.