Direct all aspects of franchise operations, to include the oversight of multiple cross-functional teams responsible for building, developing, training, and assisting in the opening//operations of franchise locations nationwide. Lead areas including business planning, franchise training, marketing, program management, financial management, location set-up and the creation/distribution of general business operations manuals/guides, while ensuring compliance with corporate vision, mission and policies.• Spearhead the development, manufacturing and distribution of an all-natural lice prevention and detection product-line, while building out corporate operations and franchise opportunities.• Develop sales and business plans for each franchisee based on sales, demographics and local markets; educate staff on and ensured accountability for adherence with all corporate policies.• Manage the workflow of all franchises direct and indirect reports, to include overseeing the training and development of new location operations focused on opening locations.• Partner in determining/executing territory strategy for franchise locations, answer territory questions, and resolve all issues; negotiate terms with and answer questions for franchisees on the sales process.

Life Insurance, Critical Illness, Mortgage Protection, Annuities, Investments, Financial Planning, Estate Planning, Group Benefits, Investing, Retirement, and Financial Services.

Direct the seeking and identification of new business opportunities, establish contacts with leads, manage the generation of business from new clients, and grow business base, while driving short and long-term profitable growth via key process and procedure development, sales and marketing strategy development, and the implementation of high-impact sales, marketing and promotional strategies.• Conduct the interviewing, hiring, training and performance of account executives to drive sales, while providing guidance in the securing, negotiation and closing of deals. • Continually improve and refine strategies and messaging in close collaboration within the Executive team, while engaging with the Partners & Alliance Team to generate interest and qualify sales.• Work with executive team to progress qualified leads through the sales process, while researching and building intelligence on accounts to identify the best strategy to land business.• Continuously stay up-to-date on trends and marketing developments in the industry.

Directed and oversaw all aspects of the development of new and existing business for this start-up by providing proactive solutions to drive client acquisition, sales, product/service promotion, market positioning and growth via best practices and strategies, while focusing on the implementation of the business development business plans, client development, account management and portfolio management for a range of clients. Reported directly to the CEO.• Managed the meeting and exceeding of all established sales, business development and financial quotas by ensuring that all revenue objectives/targets were met consistently.• Consistently monitored, analyzed and adjusted sales/marketing activity against goals; drove performance metrics via strategic analysis and enhancement of growth, revenue and profit trends.• Identified new market opportunities and devised creative strategies to penetrate new accounts and potential partners; established new sources of revenue and expanded existing business relationships.• Led the interviewing, hiring, training, coaching and performance of a high-performance sales team that consistently attained 90-100% of quotas.• Personally cultivated, executed and managed major accounts that generated 18% of all recurring monthly revenue; grew monthly revenues to multimillion-dollar numbers from inception.• Negotiated and executed the company’s largest corporate deal yielding $1.4 million in annual sales.• Collaborated with strategic partners to develop cross-marketing opportunities resulting in a 14% increase in quarterly sales since 2013.• Kept informed on competition, promotional matters, sales techniques, pricing and marketing policies, while utilizing resources and performing research to determine sales patterns and strategies.• Served as the company spokesperson at various symposiums, radio, trade and networking events.

Managed and led the creation and launch of all related sales and new business development strategies, while playing a key role in all aspects of the opening/launch of this new branch location, to include mortgage product sales and promotion strategy development, full P&L responsibility, and the recruitment, hiring, training and oversight of a sales team comprised of loan officers.• Led all aspects of the loan process from inception through closing and post-closing purchase.• Planned, developed and coordinated business strategic directions to maximize growth, profit and return on investment in a highly competitive marketplace.• Assessed and verified all financial documentation, analyzed complex loan transactions and financial reports, and established budgets, while increasing revenue and reducing costs, expenses and loss. • Developed strategic, long-term objectives and tactical plans for value-generating sales and marketing campaigns that contributed to continued rapid growth and increased profitability.• Oversaw the development of relationships and leveraged channel through skillful account planning, sales and lead generation within various channels.• Formulated detailed business plans for team staff to communicate business/personal goals.• Developed annual and quarterly strategic operating plans supportive of company objectives focused at leveraging operational strengths and resolving weaknesses in mortgage sales.• Conducted in-depth analyses of market research, trends and competition to formulate innovative ideas in order to drive profitable growth through various channels.

Managed and led the origination of new loan applications and funding processes, as well as approved on all conditions and documentation needed to satisfy the loan approval process in collaboration with branch customers, existing clients and realtors, while serving as a primary liaison to buyers and stakeholders. Maintained updated knowledge on FNMA, FHLMC, HUD, VA and other regulations.• Researched and compiled all supporting documentation for each loan; verified that each file has completed application, debt/income calculations, credit reports and proof of income.• Reviewed documents, corrected any inaccuracies, and determined the correct loan options based on the applicant's present situation, future goals and desired loan product.• Submitted completed loan applications on strict timelines; mentored/coached junior staff to meet established goals and monitored performance levels; regularly exceeded all established sales goals.• Performed credit analyses within the scope and risk of the loan covering all key risk aspects including customer review, financial analysis, collateral evaluation, and concept and industry analysis.• Drove adherence to all federal and state compliance guidelines relative to mortgage lending.• Achieved Presidents Club 2004-2011.