* A highly entrepreneurial and results orientated Managing/Commercial Director with 25+ years experience in Licensing /Brand extension , Marketing and Business Development . Owner of Brand Extension Consultancy Ltd . Running BMW Toys & Interactive Global licensing for Brandgenuity * Former Head of Licensing at Liverpool FC on a global basis with key markets being China, USA, SE Asia etc Previous experience across world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros * Set up own Branding and Licensing consultancy in January 2009- working as a senior consultant for other agencies on brands such as BMW , MINI, Ford, McLaren , Nintendo and RAC and directly consulting for Aston Martin and CNN ( part of Turner Entertainment) * Former Head of Licensing/Brand extension at the Daily Telegraph media group in London ( Telegraph Enterprise /Commerce division). * Former MD of Equity Management Europe ( top 3 global licensing agent) running brand extension and licensing programmes for GM Europe ( Vauxhall and Opel) , Goodyear , Saab , Nissan and Kawasaki. * Prior to that European Sales and Licensing Director with The Beanstalk Group ( top 3 Global licensing agent) from 2002 to 2006 with clients including Ford, Aston Martin, Jaguar , Land Rover Jack Daniels, Andy Warhol , RAC and Stanley. * Strong Licensing and marketing experience in many consumer segments including Toys /Die cast, Video Games, Promotions , Stationery, Gifts, Publishing , Mobile content and partworks . Based in London, EnglandSpecialties: Brand Extension and Licensing , SalesBusiness development and partnership marketing . Strategic planning, Client/Account management Selling and Negotiating licenses in Europe and AsiaSetting up Licensing business in Asia Managing Licensing agents Rapidly Growing Consumer Business.