Claude Howard
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Claude Howard Email & Phone Number

Senior Marketing & Business Development Executive | Building & Monetizing Brands That Inspire, Engage & Create Value | D2C & B2B | Startups to World-Class Companies
Location: Los Angeles Metropolitan Area, United States, United States 5 work roles 3 schools
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Senior Marketing & Business Development Executive | Building & Monetizing Brands That Inspire, Engage & Create Value | D2C & B2B | Startups to World-Class Companies
Location
Los Angeles Metropolitan Area, United States, United States

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Claude Howard is listed as Senior Marketing & Business Development Executive | Building & Monetizing Brands That Inspire, Engage & Create Value | D2C & B2B | Startups to World-Class Companies based in Los Angeles Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Claude Howard.

Claude Howard previously worked as Global Chief Marketing Officer / Business Development at Eft Holdings, Inc and Executive Director / Head of Worldwide Sales and Marketing at Bigfoot Entertainment. Claude Howard holds Master Of Business Administration - Mba, Marketing from The Wharton School.

Profile bio

About Claude Howard

"Do not judge me by my successes, judge me by how many times I fell down and got back up again."Nelson MandelaClaude Howard is proof that success, enthusiasm, and resilience can happen without a safety net. It was grit that took Claude from an impoverished North Philadelphia neighborhood to the Ivy Leagues. He would go on to earn two degrees and a reputation as a senior marketing and business development executive who produces measurable impact on growth and transforming environments.In his journey to becoming a dynamic, astute business professional, Claude earned the reputation as a relationship builder who can communicate with and work with anyone. His energy—blended with his smart business sense—unlocks new opportunities, elevates brand awareness, drives the development of revenue-generating partnerships, and accelerates the profitable commercialization of products and services on a regional, national, and global scale.Being “the only” or “one of a few” in any situation can be a lonesome place for anyone. For Claude, these situations have included academia—where he was the only Black male in his Harvard Executive Program class and one of only a few Black peers in a Wharton M.B.A. class of 700. They also include business, where he was hand-picked to live and work in Asia as an ex-pat. He has traveled to 56 countries and territories where, at times, interpreters and bodyguards have been part of his career reality.A bold leader, Claude has embraced these situations to lean into his cultural dexterity. Anchored in humility, intellectual curiosity, and emotional intelligence, his allyship with those around him has given him a distinct advantage in creating connectedness and opportunity.Career Highlights:▪ Delivered up to 277% ROI within 24 months by launching ecommerce strategies for small retail brands.▪ Grew ecommerce sales 144% by introducing a new easy-to-use ordering technology.▪ Led market share and revenue growth for global premium lifestyle brand across 7 countries in Southeast Asia.▪ Propelled entertainment startup from brand launch to best-in-class recognition from The Hollywood Reporter.▪ Generated $80M (25%) new annual revenue in 2 years by launching new media brands and multiplex strategy.▪ Nominated for CEO Award in first year with company; received Channel Partner Award for innovation.

Listed skills include Marketing, Account Management, Management, Advertising, and 44 others.

5 roles · 30 years

Claude Howard work experience

A career timeline built from the work history available for this profile.

Global Chief Marketing Officer / Business Development

Eft Holdings, Inc

Hong Kong / Los Angeles

  • Recruited to drive expansion of the EFT brand through e-commerce sales of U.S.-manufactured health, wellness, beauty and personal care products, and consumer electronics. EFT operates through affiliate members across.
  • Took a leadership role in expanding company into new lifestyle categories such as premium bottled water and global travel services throughout Asia to leverage growth opportunities across thriving upper/middle classes.
  • Collaborated with international and Hong Kong marketing team to strike the proper balance between global brand consistency and responsiveness within unique local markets.
  • Responsible for building and supporting a network of core global affiliates and channel partners.
  • Member of the C-suite responsible for establishing and reaching company’s financial performance goals.
  • As market shifted drastically due to a major competitor’s IPO, company closed Hong Kong office.
2011 - 2015 ~4 yrs

Executive Director / Head Of Worldwide Sales And Marketing

Hong Kong / Philippines / Los Angeles

  • Recruited as a consultant. Rapidly promoted to spearhead global sales and integrated marketing, business development, PR, branding, creative, and online strategies for international entertainment company, production.
  • Introduced plan for Bigfoot Entertainment to launch operations in 5 targeted U.S. markets.
  • Amplified brand / company profile; improved processes in highly competitive market, elevating productivity by 90%.
  • Captured new business and expanded existing account base. Delivered 130% of sales goal and 54% volume lift for post-production facility. Increased revenue 100% year-over-year by designing / implementing multi-product.
  • Conceptualized, developed, and launched programs in the Pacific Rim, U.S., and Europe.
Jul 2005 - Apr 2011

Division Vice President, Marketing

Beverly Hills, California, United States

  • Executed corporate and affiliate marketing strategies for Pay TV and Home Entertainment across all media including direct, digital, collateral, trade, and consumer advertising. Member of team accountable for ROI.
  • Instrumental in increasing revenues 25% to current multimillion-dollar yearly profits.
  • Eliminated communication expenses; reduced costs 90%, and raised utilization 40%.
  • Grew sell-through rate of turnkey marketing programs 12% to major client base.
  • Retained 75% of sponsorship fees, creating new revenue stream, 1st in the hospitality industry.
2002 - 2004 ~2 yrs

Vice President, Sales & Distribution Relations

Beverly Hills, California, United States

  • Held P&L responsibility for $200M division. Led sales/affiliate relations team and ongoing relationships with key DBS, cable and special markets affiliates. Managed strategic planning, business development, forecasting.
  • Contributed multimillion-dollar annual revenue over 2 years.
  • Created new networks and strategies that removed competition for several years.
  • Elevated co-op marketing commitments 20% through turnkey acquisition campaigns.
  • Handpicked by president to penetrate previously “untouchable” Canadian market.
  • Saved ailing project, salvaging potential $3M loss and creating $900K profit.
1997 - 2002 ~5 yrs

Director Of Distribution Marketing

Beverly Hills, California, United States

  • Recruited to develop and oversee acquisition programs to improve group buy-rates for cable television and DBS marketplace. Advised division senior management in leveraging / integrating core competencies across.
  • Added $7M in incremental revenue in 3-years, designing and implementing upgrade model.
  • Nominated for company’s highest honor, the CEO award, for outstanding contribution.
1996 - 1997 ~1 yr
3 education records

Claude Howard education

FAQ

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What is Claude Howard's role at their current company?

Claude Howard is listed as Senior Marketing & Business Development Executive | Building & Monetizing Brands That Inspire, Engage & Create Value | D2C & B2B | Startups to World-Class Companies.

Where is Claude Howard based?

Claude Howard is based in Los Angeles Metropolitan Area, United States, United States.

What companies has Claude Howard worked for?

Claude Howard has worked for Eft Holdings, Inc, Bigfoot Entertainment, Plby Group, Inc., Playboy Entertainment, and Playboy Entertainment Group.

How can I contact Claude Howard?

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What schools did Claude Howard attend?

Claude Howard holds Master Of Business Administration - Mba, Marketing from The Wharton School.

What skills is Claude Howard known for?

Claude Howard is listed with skills including Marketing, Account Management, Management, Advertising, Strategic Planning, Business Development, Marketing Strategy, and Start Ups.

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