As the Marketing Director at LuLaRoe, I drive the strategic planning and execution of the company's comprehensive marketing initiatives. With a focus on external consumer engagement, I lead a dynamic team in overseeing the consumer website, and consumer social media channels, and executing impactful weekly Mailchimp campaigns.Key Responsibilities:Strategic Collaboration: Collaborate with leadership to develop and execute the company's marketing plan, ensuring alignment with overall business goals.Digital Marketing Expertise: Spearhead the creation of compelling digital marketing assets and campaigns on platforms such as Facebook and through Email channels.Email Campaign Management: Oversee the creation and maintenance of consumer email campaigns, reaching a vast audience of 1.7 million with a remarkable 55% open rate and an average click rate of 1.1%. Additionally, I help manage wholesale customer email campaigns, achieving a 68% open rate and a 3% click rate on 2.7 million emails sent annually.Content Creation and Oversight: Take charge of producing, directing, and editing marketing content for web and social media platforms, ensuring a consistent and engaging brand presence.Website Direction and Maintenance: Provide oversight of the public website, contributing to the direction, creation, and maintenance of website content.Team Leadership and Development: Lead and motivate a talented marketing team, ensuring proper resource allocation, role clarity, training, and accountability for task completion.Achievements:Successfully sent 30 million external consumer emails through Mailchimp in the last year, achieving an outstanding 55% open rate and a 1.1% average click rate.Orchestrated the distribution of 2.7 million emails to wholesale customers with a remarkable 68% open rate and a 3% click rate.My passion lies in leveraging innovative marketing strategies to enhance brand visibility and drive business growth.

In CS 499B, Senior Project, students independently learn something new and demonstrate that they have learned it by completing a significant project.As an instructor, my role in this course is different than a traditional course, in that I am not responsible to teach the new concepts they are learning, but rather, help mentor the students as they decide what to create and as they are looking for resources, as well as helping to encourage them as they run into challenges.Students choose projects in many different areas including hardware, mobile apps, Web apps, image/signal processing, artificial intelligence, quality assurance, and more. I use my general technical and leadership skills to be able to converse with students as they dive into their learning and mentor them towards a successful senior project.

Collaborated with leadership at Thinkster.io to strategize, plan, and execute the company’s marketing initiatives, contributing to overall growth.Led the creation of impactful digital marketing assets and executed campaigns to enhance brand visibility.Managed website development and direction in collaboration with an offshore development team, ensuring optimal results.Worked closely with leadership to shape the strategic vision, organizational structure, and operational policies.Took charge of producing, directing, and editing diverse marketing content for web, social media, and YouTube platforms.Empowered, mentored, developed, and coached team members within the marketing department, fostering a collaborative work environment.

Led the production and direction of impactful testimonial videos for social media platforms, amplifying brand presence.Directed internal employee and patient training videos, ensuring effective communication and training strategies.Provided oversight for website direction, including the creation and maintenance of engaging website content.Captured moments through photography at events, employee portraits, and contributed to building a library of branded stock photos.Offered expertise in consulting with technology direction to align digital strategies with organizational goals.Passionate about visual storytelling and leveraging technology for effective communication.

Responsible for the leadership and oversight of all groups within the R&D department across all projects. Utilizing my experience and knowledge in the development process to successfully implement and drive programs ensuring commercially viable products are developed in a timely, cost-efficient manner with high-quality results. Responsible for recruiting top talent and supporting development and pipeline of employees in key positions.Ensured resources are properly assigned, understanding their team role, are trained and and are held accountable for tasks and outcome completionCoordinated with the project teams to implement Scrum/Kanban agile project techniques to develop and deliver robust project timelines.

Managed and AI product for categorizing large amounts of short form chat questions using machine learning and Natural Language Understanding (NLU)Translated business goals and end user needs into product strategy; communicated direction and product priorities to the development team, other matrixed teams, and third-party partnersIdentified goals, metrics and analytics to determine product value; continually made recommendations and refinements to the product backlog based on learningsManaged and groomed the product backlog; made future decisions based on the value that will be deliveredMonitored research and competitive landscape and recommended the best solutions and ensure that products remain or become best in classEnsured that product directions balance both the user needs and business goals of driving sales, improving efficiency and enhancing customer satisfactionCreates, prioritizes and accepts user stories; incorporate them into release planningMade product decisions that drove value on a daily basisIdentified and considered pros, cons, issues, obstacles, dependencies and value associated with features and enhancementsParticipated in standups, iteration planning sessions, product demo, and retrospectivesFostered collaboration with team members (Engineering, UX, etc.) to drive value and identify and resolve impedimentsActed as a proponent for best practices in software development with a balance of getting things done.

Assisting in designing, coding, and implementing web based software applications. Translated requirements into well implemented strategic platforms. Worked with my technical peers to solve technical problems with inventive, create and straightforward solutions.Xamarin C# MVVM Android/IOS application for Itron - Business Insights Azure Queued Web Job project for Kelly Brady - C# MVC Knockout Project for Vanessa Behan - C# MVC Knockout Online Cruise ticket Project for Hagadon - .Net Core EF 7 Knockout online shipping application for H&H - C# .Net MVC EF6 Knockout Online registration.Experience with Microsoft Azure Cloud services. TFS and Git repositories. Project management using Scrum and Visual Studio Online (VSO). VNext Automated builds, Continuous Integration with VSO.

Launched a Magento Ecommerce store, migrating from Volusion, to an Amazon Web Services hosted solution. Migration included 85K+ customers, 20K products and 50K+ orders.Working with the executive team to improve internal processes and create project ideas to automate and reduce overhead costs.

Senior Development Manager and lead architect for the technology solutions development for a global warehouse distribution company in the automotive industry.Managed a team of 6 developers and 4 data team members in developing several large business solutions to improve and automate the flow of orders inbound and online customer part and order information. I report development project plans and twice monthly development status updates to the local management team. Semiannual development status updates to company owners and investors.Designed and developed their first online sales order website fully integrated to ERP system using ASP.NET C# WebForms, Web Services and SQL Server. Architected and managed steady improvements to the online order application moving it to ASP.NET MVC, REST API, Replicated and Non-Replicated SQL Server with a SOLR search engine. Implemented a Year Make Model search using industry standard ACES data on 70K+ parts with 7M+ vehicle mappings. Website handles 13K+ orders per month, $51M annual revenue and 750K+ part information searches annually.Architected and managed development on a freight calculation system that is integrated with MAS 500 sales orders using customer negotiated freight rules and real time freight carrier calculations. Primarily using C#, SQL Server and Web Services.

ASP.NET VB contract web development for the state of Wyoming helping to develop their online business registration system.Mentored a junior development team member in OOP programming.Mentored Wyoming programming staff on testing and deployment best practices. I coordinated with the development department and the IT networking departments to create automated deployments.

Team technical lead, senior developer and solution architect. Primarily used ASP.NET and SQL Server. Technical lead on a large reporting project using ASP.NET and Oracle with PLSQL.