Howard Green

Howard Green Email and Phone Number

Marketing & Commercialization @
Howard Green's Location
San Francisco Bay Area, United States
About Howard Green

Expertise in commercializing technology, developing global alliances, and strategic marketing. Currently serving as interim senior management, Board of Directors member and advising early stage companies on go-to-market strategies.As Apple Divisional GM for global engineering and product management, commercialized and launched initial version of FaceTime, Speech and Internet Streaming (aka: Compression) products. Leadership roles that created Apple's franchise markets in video conferencing, internet streaming, Desktop Design/Engineering, and US Small Business. Subsequently, CEO/SVP/VP responsibility for five venture backed startups. Provided executive level consulting for clients including Intel, SRI International, Interval Research (a Paul Allen venture), IBM, Nokia, Solectron (now Flextronics), Sandisk, and a number of early stage companies. Authored SPRINT's first marketing plan and led market development at IBM for Southeast Asia. Expertise:-Technology Commercialization:

Howard Green's Current Company Details
Green Associates

Green Associates

Marketing & Commercialization
Howard Green Work Experience Details
  • Green Associates
    Marketing & Alliances
    Green Associates Jan 2011 - Present
    Los Gatos, Ca
    Working with investors and founders to develop product strategy and go-to-market programs for early stage companies. Focus on product/service definition, competitive positioning, business model and partner proposition.
  • Green Associates
    Interim Cmo, Intellicheck
    Green Associates Feb 2015 - Oct 2015
  • Better Atm Services
    Board Of Directors Member
    Better Atm Services Sep 2013 - Jun 2017
    Phoenix, Arizona Area
  • Better Atm Services
    Ceo (Interim)
    Better Atm Services Apr 2014 - May 2014
    Phoenix, Arizona Area
    Better ATM is a financial services company whose services include distribution of pre-paid gift cards through existing ATMs, tracking their usage and providing venues with customer promotion incentives.
  • X2Biosystems
    Ceo
    X2Biosystems May 2014 - Oct 2014
    Greater Seattle Area
    X2 Biosystems developed the first comprehensive solution for end-to-end, real-time management of concussion and other brain trauma-related injuries. Customers include Pro Sports leagues such as the NFL, MLS & NHL, the US Army, as well as NCAA collegiate and youth leagues.
  • Quintel
    Cmo & Vp Alliances
    Quintel Oct 2008 - Nov 2010
    Responsible for developing world wide marketing function, including positioning and messaging, branding, website and on-line campaigns resulting in accounts with global mobile operators.
  • Cordys
    Sr. Vice President, Marketing
    Cordys Oct 2006 - Sep 2007
    San Jose, Ca
    Go-to-Market programs, web and e-marketing, positioning & messaging, and demand creation programs.
  • Cgnet Services International
    President
    Cgnet Services International Oct 2005 - Oct 2006
    Menlo Park, Ca
    Leadership responsibility for an IT Managed Services Provider (MSP) with expertise to reach the most remote and challenging geographies. Clients were exclusively non-profits and NGO's, e.g. Save the Children, World Bank, Conservation International, and Gates, Packard & Hewlett Foundations.
  • Green Associates
    Market Development For Intel, Sri, Interval Research, Nokia And Others
    Green Associates Apr 2001 - Sep 2005
    Silicon Valley
    Interim marketing leadership and executive resource in commercialization of research technology, product marketing & positioning, business modeling and competitive strategy, on-line marketing and go-to-market programs. Assignments reported to Exec Staff members &/or Corporate Board at Intel, Solectron and SRI. Results include: - SRI's successful spin-out of research project into Teachscape, a venture backed company- Led Marketing for Intel On-Line Services, $500M asset, including developing strategic plan for review with CEO's Exec Staff to strategically reposition the managed services division.- Redirection of product road map for an early stage company, Sigpro, leading to a favorable acquisition
  • Onechannel
    Svp, Marketing
    Onechannel 2000 - 2001
    Product marketing, branding, and demand creation for a web-based business intelligence company. Company was ultimately merged.
  • Onetouch Systems
    Vice President, Marketing
    Onetouch Systems 1997 - 1998
    Product management, business development and marketing communications for an interactive distance learning company. Company was acquired.
  • Apple
    Board Of Directors, Singapore National University Joint Venture
    Apple 1995 - 1997
    Singapore
    Research joint venture for Asian Language Speech product development with the Singaporean National University.
  • Apple
    Senior Director, Quicktime Streaming
    Apple 1987 - 1997
    Launched Apple's first videoconferencing product, now FaceTime, and Apple Speech. Divisional GM responsibility for worldwide product management and engineering of QuickTime streaming media, speech/pen based input, and streaming infrastructure (CODECs), including commercialization, partnering, and business models.Previous positions included leadership for Small Business Marketing, UNIX product manager, and Desktop CAD.
  • Apple Business Consortioum
    Member Board Of Directors
    Apple Business Consortioum Jan 1992 - Jun 1995
    Cupertino, Ca
    Macintosh Accounting Consortium (co-founder), promoting ISV Macintosh business applications and providing leads and training for solutions partners.
  • Regis Mckenna, Inc.
    Business Unit Manager
    Regis Mckenna, Inc. 1985 - 1986
    P&L responsibility for a high tech strategic communications consulting business unit.

Howard Green Skills

Start Ups Marketing Strategy Business Development Business Strategy Strategic Partnerships Business Alliances Cross Functional Team Leadership Entrepreneurship Product Development Management Consulting Enterprise Software Lead Generation Management Marketing Management Leadership Digital Media Telecommunications Online Advertising Go To Market Strategy Program Management Saas Business Planning Online Marketing Marketing Commercialization Innovation Management New Business Development Wireless Hosted Services Business Model Transformation Web Marketing Channel Partners Demand Generation Strategic Negotiations Software As A Service

Howard Green Education Details

Frequently Asked Questions about Howard Green

What company does Howard Green work for?

Howard Green works for Green Associates

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Howard Green's current role is Marketing & Commercialization.

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What schools did Howard Green attend?

Howard Green attended Cornell University, Ucla Anderson School Of Management.

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Howard Green has skills like Start Ups, Marketing Strategy, Business Development, Business Strategy, Strategic Partnerships, Business Alliances, Cross Functional Team Leadership, Entrepreneurship, Product Development, Management Consulting, Enterprise Software, Lead Generation.

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