Why is being data centric is more relevant than ever before?The pandemic has only accelerated the shift to digital while brick-and-mortar locations kept closing down. The amount of data being created between 2020-2023 is expected to be greater than the last 30 years combined. Data residing inside and outside your organisation can help you get a 360 view of your customers, reduce costs (product waste, inefficient staffing etc.), optimise pricing & promotional campaigns. The companies that offer best in class price, quality & convenience can not only survive but thrive!What's the challenge?Data resides in various locations, on prem DCs, Public and Application Clouds, among different departments, subsidiaries and regions. For every piece of unique data there are 10x (possibly outdated) replicates, while 80% of all new data created is semistructured (IoT etc.) or unstructured (video etc.). The volume, type and residence of data makes it hard to access, manage, govern and share in a fast, secure and compliant way.How can Snowflake's Data Cloud help?❄Blistering Performance - Multi-cluster shared data architecture supports all types of data and infinite concurrency without degrading performance❄Data Sharing 1-1, 1-many, many-many in a secure & compliant manner without the need to transfer, replicate & sync data providing 1x source of truth, the opportunity to monetise your data & leverage 3rd party data in real time via Snowflake's Data Marketplace❄Cloud Agnostic - standardise down to 1 easy to use truly Global Data Cloud across 4 continents and 3 public cloud vendors.❄Cost effective - Pay only for what you use in 1 second increments.❄Baked In multi level security - encryption, dynamic data masking, role & policy based access controls, secure views & row level access policies.Case Studies - https://www.snowflake.com/customers/