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Senior Product Marketing Manager with over 20 years of experience managing all aspects of FDA Class II regulated medical devices used in a range of patient care departments including; OR, ICU, med/surg recovery, emergency, sterile processing, and ophthalmology. Extensive knowledge of up-stream and down-stream product management activities to develop, commercialize and post-launch support medical device equipment and consumables sold direct to hospitals, or through a GPO/IDN distributor channel. Effective with strategic new product launch campaigns, while also successful with implementing tactical programs to grow share and revenue from existing products. Strong ability to communicate product solutions that satisfy customer needs, both for the practice and patient. Solid understanding of product portfolio management including pricing/margin strategy, product mix/configuration, product positioning within company portfolio and in the market, promotional selling programs, and monthly/annual financial results and forecast plan reporting. Proven ability to serve as the knowledge expert for products in the portfolio in regards to technology and medical-clinical application.Specialties: Product Marketing Management (product portfolio, product pricing, industry positioning, promotional materials, selling programs), creation and deployment of customer facing product marketing and clinical training materials, development and delivery of field sales training presentations, channel support activities, pricing and promotion strategy, leadership of commercialization team and activities in support of product launch of FDA Class II medical devices, OR protocol in the sterile field.
Dräger
View- Website:
- draeger.com
- Employees:
- 6529
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Senior Product Marketing ManagerDräger May 2021 - PresentTelford, Pennsylvania, United StatesMy current product marketing management position with Dräger is dedicated on their hospital Workplace Infrastructure products sold in the USA market. In the position I am focused on creating and supporting strategic and tactical initiatives to drive market growth in the United States for their line of OR/exam Lighting and Medical Supply Systems (ceiling supply units, wall units and related products). At the same time I work in close collaboration with the international Global Product Management team to provide "voice of customer" and application input for new products in development. It's with great enthusiasm that I’m part of this dynamic and innovative company within the patient care areas of the hospital that I find most rewarding!
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Global Product ManagerCrosstex International Aug 2019 - May 2021Rochester, NyMy position at Crosstex/Cantel Medical involved managing their line of sterility assurance monitoring products for hospital sterile processing departments, ambulatory surgery centers, physician offices and dental practices. The comprehensive product line included biological indicators, BI incubators, Bowie-Dick tests, chemical indicators (type 1 - 5), process challenge devices, sterilization pouches/roll-stock, cleaning verification systems and labeling/recording products. Crosstex offers a complete range of sterility assurance monitoring solutions for all major sterilization modalities including steam, hydrogen peroxide, EtO, dry heat and chemical vapor. Crosstex: Protecting ~ Innovating ~ Educating -
Senior Product Manager, Surgical Lights And BoomsGetinge Mar 2017 - Aug 2019Rochester, New York AreaIn my past position at Getinge I was responsible for category management (product promotion, pricing strategy - GPO/IDN, financial reporting, field sales training development/delivery, and creation of field customer selling tools) and commercialization activities in support of the company's line of surgical lighting (PowerLED, Volista, Lucea) and surgical ceiling supply units (Modutec, Moduevo) installed primarily in operating rooms and ICUs. In the position I lead strategies and tactics focused on clinical users and key decision makers in order to launch, promote and support system solutions that assist surgeons and nursing staff with improving patient care, reducing financial risk, workflow optimization, and OR/ICU room safety. In performing in the position I also spend time with the field sales team in the OR engaging surgical staff during procedures to gain insight into the use of the products. I am also active with medical organizations such as AORN, directing tradeshow activities relating to my products, staffing the booth for direct engagement with attendees, and leading focus groups to understand trends. -
Senior Product Manager, SterilizationGetinge North America May 2015 - Feb 2017Rochester, New York AreaCategory management and commercialization activities for infection control equipment used in the Sterile Processing Department of hospitals of all sizes. In the position I lead North American and global initiatives to commercialize, launch, promote and support sterilization system solutions (steam and low temperature) for reprocessing OR and MIS instruments. Target customers include the hospital Sterile Processing Department, Central Sterile Supply Department and Infection Control Department.
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Global Product Manager, Thermometry ProductsWelch Allyn Jan 2011 - Apr 2015Skaneateles Falls, NyThe primary focus of my Global Product Manager position was on "upstream" product portfolio responsibilities and activities in support of new product development and product commercialization. Key responsibilities include; serving as the company product and application knowledge expert, instructing R&D project managers on next generation device design and refinement, conducting new product end user business research, developing and implementing new product launch plans, creation of new product launch marketing materials for the global regions, identifying and directing current product engineering improvements, collaborating with Clinical Affairs on next generation product validation/verification study design, assisting demand planning with unit volume manufacturing forecasts, and serving as the liaison between product complaint/quality reporting and the QA/RA and engineering teams. In the role I also provide technical, product training and business support for Welch Allyn's Global field sales teams focused on revenue growth at medical care facilities around the world. -
Regional Category Manager - Medical Thermometers & Patient Vital Signs MonitorsWelch Allyn Jan 2009 - Jan 2011As a Regional Category Manager, I had US&C product management responsibility for medical thermometry products (thermister and tympanic infrared technologies) sold into acute/ambulatory markets and patient vital signs multi-parameter monitors (Spot VS, Spot LXi, NEW Connex VSM 6000 Series, NEW ProBP 3400) sold into the ambulatory market (physician office /multi-specialty clinics). In the role I also provided technical, product training and business support for Welch Allyn's field sales teams focused on revenue growth at medical care facilities, GPO's, IDN's and major medical distributors. In addition, I interfaced with Global Category Management and product engineering to provide regional input on current product improvements and participate as the regional representative for new product development and WW launch planning. I've also served as both moderator and observer for product usability and performance validation studies required for regulatory submission.
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Product Marketing ManagerCoopervision Mar 2004 - Mar 2007Was responsible for marketing key contact lens product brands to a customer base comprised of optometrists, ophthalmologists and opticians. Developed professional field sales literature (products & programs), trade advertising campaigns, direct to practice marketing campaigns and patient directed promotions to gain new business and grow share of market. Worked directly with channel sales management and the support team to identify opportunities to increase business in individual & chain practices and national accounts. -
Product Marketing ManagerEastman Kodak Nov 1999 - Oct 2003Directed the various aspects of marketing and managing multiple professional output media product lines to a professional customer base comprised of reselling dealers, value added production laboratories, and end users (photographers). Developed and implemented new product launch and commercialization activities, identified tactics to grow share and revenue from current products, worked with sales and operating personnel to create tactical sales initiatives, and participated with forecasting demand based on industry knowledge and monthly communication with the sales force. -
Technical Sales & Senior Sales ManagerEastman Kodak Nov 1988 - Nov 1999Was responsible for calling on Kodak direct reselling dealers, professional finishing labs and photography studios in multiple states, promoting and selling the division’s portfolio of products in a business to business relationship. Developed annual strategic and tactical marketing plans to drive territory growth and increase local share of market, built and maintained business relationships with direct accounts and end users, designed product promotions, conducted programs and training seminars on Kodak products, and represented Kodak at professional trade conventions.
Howard Higgins Skills
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Frequently Asked Questions about Howard Higgins
What company does Howard Higgins work for?
Howard Higgins works for Dräger
What is Howard Higgins's role at the current company?
Howard Higgins's current role is Senior Product Marketing Manager at Dräger.
What is Howard Higgins's email address?
Howard Higgins's email address is ho****@****ger.com
What is Howard Higgins's direct phone number?
Howard Higgins's direct phone number is (585) 475*****
What schools did Howard Higgins attend?
Howard Higgins attended Cardinal Stritch University, Rochester Institute Of Technology.
What are some of Howard Higgins's interests?
Howard Higgins has interest in Social Services, Children, Environment, Arts And Culture, Health.
What skills is Howard Higgins known for?
Howard Higgins has skills like Product Marketing, Marketing Strategy, Product Development, Product Management, Strategy, Market Development, New Business Development, Sales Operations, Forecasting, Capital Equipment, Competitive Analysis, Marketing.
Who are Howard Higgins's colleagues?
Howard Higgins's colleagues are Thomas Fränkler, Gianni Grasso, Alexandra Petzsch, Kenvin Schlünß, Eleana Carli, Emine Bilen, Tung Nguyen.
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Howard Higgins
Albuquerque, Nm3comcast.net, trcsolutions.com, trcsolutions.com5 +150529XXXXX
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