I teach interactive workshops on writing creative briefs and the single-minded proposition for small groups, marketing departments, ad agencies and corporations.A master teacher of the inspired creative brief and the single-minded proposition, let me help you become a brand wizard, a customer-response champion and an advertising hero—whether you’re on the marketing side or the creative side. I've been in your shoes...I've performed in the trenches. I'm an author, an educator, a video podcast cohost, and an award-winning copywriter and creative director—who worked for some of the world’s legacy ad agencies. I brings 37 years of experience to helping you crush your brief-writing objectives and goals.I joined the faculty of the Association of National Advertisers (ANA) School of Marketing in 2017, traveling the country (until Covid) leading workshops that provoke marketers and creatives with my radically sane insights on the creative brief and the single-minded proposition. Following the start of the pandemic, those workshops went virtual.Since 2017, as a member of the ANA faculty, I taught a broad portfolio of workshops including What An Inspired Creative Brief Looks Like, How To Write An Inspired Creative Brief, Strategies For An Inspired Creative Briefing and more at the ANA’s Marketing Training Development Center.I was also an award-winning advertising copywriter and creative director for 26 years for legacy ad agencies including DDB LA, Team One Advertising, Ogilvy LA, Wunderman, Rubin Postaer & Associates and Campbell Mithun from 1985-2011, in Milwaukee, Chicago, Los Angeles, Minneapolis and Jersey City.Since January 2021, I've co-hosted a video podcast called The Brief Bros., a weekly discussion of advertising creative briefs, reviews of recent and classic ad campaigns, and interviews with industry leaders.My co-host Henry Gomez, is Vice-President and Director of Strategy at Zubi Advertising in Miami, FL, a renowned Hispanic marketing agency. Each week, the two of us discuss advertising creative briefs, and review recent ad campaigns, pulling back the curtain on the inner workings of creative and marketing projects and teams.For detailed information and to schedule a phone or Zoom chat, please visit www.creativebriefworkshops.com.
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Author | Juju Books LlcJuju Books LlcAustin, Tx, Us -
Juju Books LlcAustin, Tx, Us
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On-Site And Virtual InstructorCreative Brief Workshops Llc Aug 2004 - PresentCathedral City, California, UsLearn the secrets to writing brilliant creative briefs from the author of "How To Write An Inspired Brief, 3rd Edition" and "How To Write A Single-Minded Proposition." Register at creativebriefworkshops.com. -
Videocast Co-HostCreative Brief Workshops Llc Jan 2021 - PresentCathedral City, California, Us
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AuthorCreative Brief Workshops Llc 2009 - PresentCathedral City, California, Us
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Librarian, Creative Brief ArchiveCreative Brief Workshops Llc May 2022 - PresentCathedral City, California, Us
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Faculty, Marketing Training And Development CenterAssociation Of National Advertisers Jan 2017 - PresentNew York, Ny, UsWorkshop leader for the nation's top organization of client-side marketers. I teach interactive workshops on evaluating and writing creative briefs, strategies for briefing in your creatives, reviewing creative, and public speaking. -
Adjunct FacultyGlendale Community College Feb 2013 - Jun 2017Glendale, Ca, UsSpecialist in critical thinking, composition and American literature with a focus on black writers and Harry Potter.Volunteer tutor in the Learning Center.Workshops: Thesis sentences, summary vs. analysis, proofreading and quotation integration. -
Adjunct FacultyLos Angeles City College Jul 2013 - Dec 2016Los Angeles, California, UsSpecialist in remedial composition and writing skills, and Freshman English and critical thinking. -
Adjunct FacultyPierce College Aug 2012 - Jun 2016Specialist in basic grammar and college study skills, and college freshman composition.
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Board President & Founding Executive ProducerLa Dance Invitational Inc 1999 - 2016Founded one of the longest running professional dance concerts for emerging and established dance makers in Los Angeles. Incorporated in the State of California and recognized as a 501(c)(3) public benefit nonprofit in 2009.
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Creative DirectorIbach Direct Creative Llc Aug 1999 - May 2012Full-service direct response, direct marketing, digital, branding creative and copywriting, integrated across all channels. Communications strategy, planning and creative brief consulting.
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Adjunct Instructor, EnglishEssex County College Oct 2011 - Apr 2012Newark, Nj, UsInstruction in basic writing skills, grammar, close reading and understanding the process and structure of writing an essay. -
Director Of Advertising & Creative ServicesAsset Marketing Services, Inc. Sep 2009 - May 2011Eagan, Minnesota, UsRan the in-house advertising department at a $200 million retail collectible coin company. Managed a staff of 5 direct reports and 7 to 10 freelance copywriters and art directors who combined to produce dozens of print, DM, email, banner, landing page communications as well as three coin catalogs. -
Freelance Senior Copywriter And Dr Creative ConsultantCampbell Mithun Aug 2007 - Dec 2008Senior DR copywriter with H&R Block's agency of record to write and concept retail direct mail packages for 2008 and 2009 tax seasons. Wrote and produced 2008 :60 DRTV for H&R Block's Second Look Review product entitled "Advisor Guy."
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Creative Director/CopywriterCarlson Marketing Group Sep 2003 - Nov 2006Minneapolis, Mn, UsCreative Director at the largest U.S. marketing services company renowned for pioneering customer loyalty programs. TGI Friday’s, Merial Animal Pharmaceuticals, Carlson Hotels Worldwide, AOL retention marketing, Federated Direct (part of the Federated Insurance Companies), Bank of America’s MilesEdge travel reward Visa card; International Truck and Engine Corp. Also led direct marketing and customer loyalty across four divisions of British Airways NA.Responsible for managing and directing up to twelve art directors, writers and computer graphics artists, and coordinating and reviewing direct marketing, customer loyalty, customer acquisition, retention and interactive strategy, content and creative. -
Copy Supervisor, Relationship MarketingTeam One 1996 - 1999Los Angeles, Ca, UsStart up creative team for Lexus Automobile's first direct-response efforts. Led development of inaugural website, and first customer lease- and purchase-retention program across all models. -
CopywriterDdb Jan 1995 - Mar 1996New York, Ny, UsLead creative team addressing all customer acquisition and retention efforts for Cigna HealthCare for Seniors.
Howard Ibach Skills
Howard Ibach Education Details
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Brown UniversityEnglish -
University Of TampaWriting
Frequently Asked Questions about Howard Ibach
What company does Howard Ibach work for?
Howard Ibach works for Juju Books Llc
What is Howard Ibach's role at the current company?
Howard Ibach's current role is Author | JuJu Books LLC.
What schools did Howard Ibach attend?
Howard Ibach attended Brown University, University Of Tampa.
What are some of Howard Ibach's interests?
Howard Ibach has interest in Education, Arts And Culture, Children, Economic Empowerment.
What skills is Howard Ibach known for?
Howard Ibach has skills like Creative Direction, Copywriting, Advertising, Interactive Marketing, Direct Marketing, Creative Briefs, Creative Writing, Integrated Marketing, Higher Education, Marketing, Digital Marketing, Adult Education.
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