Howard Hsu Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

• Senior Product Manager focusing on Top of the Funnel and Conversion Rate Optimization:
• Created and owned experimentation roadmap; collaborated with engineering, lifecycle, and sales team to optimize every step of the conversion funnel.
• Overhauled SEO strategy, including technical and on-page SEO, leading to 100% YoY increase in SEO payments
• Spearheaded landing page personalization initiative, customizing creative and value propositions based on user intent; increased payment conversion rate 2.5x
• Directed creation of User testimonial video content; videos were translated into youtube ads that generated 3x ROI
• Leveraged Generative AI to create interactive product quiz; users taking quiz signed up at 4x the average rate

Denver, Colorado, United States

• Product Manager responsible for 0 CAC Sources of Traffic:
• Own lifecycle marketing for 1.8 million user database
• Plan, write, and launch email lead nurturing campaigns; leading to 40%+ increase in conversion rate
• Develop refer-a-friend feature optimizations; increasing referral conversion by 35%

Greater Denver Area

• Developed customer lifetime value segmentation and targeting strategy for direct mail campaign supporting OTT product
• Defined roadmap for digital reporting, including data collection, dashboard design, and automation
• Designed, implemented, and analyzed test to measure effectiveness of data onboarding partners, including delivery accuracy and ROI
• Analyzed and optimized the effectiveness of Brand TV marketing using regression and ad hoc analyses
• Managed team of high performing Data Scientists

Greater Denver Area

• Created regression response model for direct mail referral program using customer, emailand viewership data; produced 4x sales lift

Greater Denver Area

• Analyzed direct and indirect impact of mail campaigns on sales throughout DISH business; findings used to optimize spending across marketing tactics
• Spearheaded local market targeting strategy, collaborating with Sales, Retention andMarketing teams; led to increase in return on marketing investment of 20%

Greater Minneapolis-St. Paul Area

• Led study to renovate Bettycrocker.com how-to functionality; presented findings to head of Digital strategy
• Managed day-to-day responsibilities and analysis on $40 MM business, including forecasting, demand planning, and business reviews; ensured coordination between product creation, shipment and sales
• Oversaw cross-functional team implementing Holistic Margin Management projects; projects expected to reduce COGS by $500,000 annually

Greater Atlanta Area

Developed go to market strategy for Newell Rubbermaid brand in Canada. Assessed competitive landscape in Canada and identified key opportunities for growth.

San Francisco Bay Area

• Collaborated with Vice President to design go-to-market strategy and pricing model for data visualization tool; helped large foundations better understand funding landscapes in their fields
• Designed, implemented and performed statistical analysis of perceptual surveys
• Managed client relationships during survey customization and report creation processes; allowed clients to better understand and address issues specific to their organization

Greater Boston Area

• Coordinated 4-person team in designing market power test in support of $7 BN electricity industry merger; merger passed without challenge by regulatory commission
• Spearheaded team conducting quantitative analysis of consumer behavior for $3 BN airline merger legal proceeding; airlines subsequently merged

Master Of Business Administration (Mba)

Education record