Creating commercial harmony is the fun of work every day at Five Eighty.Leading the Strategy Team allows for the crafting of seamless brand, commercial, and sales experiences together with cross-functional teams. Partnering closely with brand, sales, and creative teams ensures the final output delivers key solutions for business needs.Whether a new strategy, activation program, presentation, or sales materials, each element is carefully crafted to drive awareness and create enhanced interest in the brand by leveraging custom research, data mining, audience creation, and creative storytelling.In this role, excitement further comes from blending the human and digitals realms to ensure every journey feels personal. Whether in physical or online spaces, each connection point developed is designed to boost sales, excite clients, and solve real-world problems for brands and consumers.And doing all of this with a group of talented, passionate, and dedicated partners just makes it that much more exciting.

At Geometry Global (now VML Commerce), creating connections with consumers by crafting unique, relevant commercial sales and marketing stories was my remit for brands of all sizes such as Coca-Cola, General Mills, Charlotte's Web, Hill's Science Diet, and Merck.Partnering with teams including marketing analytics, account, creative, brand, and sales, allowed for the development of comprehensive and effective marketing plans, each of which was developed to achieve brand goals within available budgets. This approach enabled us to engage consumers at key moments, boost sales, and highlight each brand's unique equity. It also allowed for the creation of selling stories that were strategically aligned with individual channel needs.Creating customer engagements such as these was truly joyful and energizing.

Where does one get the opportunity to be both a sr. brand manager and an account director? Working on The Advantage Brands Team at Integrated Marketing Services (now Advantage Unified Commerce).As the lead sr. brand manager for GSK's Advantage Brands, it was amazing to drive the creation of an in-house team that oversaw all aspects of brand management, sales strategy, consumer promotion, and shopper marketing.This unique business model allowed for the simultaneous oversight of 17 brands and enabling them each to return to profitability. Through the development of annual portfolio programs, individual brand programs, sales presentations and workshops, and unique analytics, the portfolio drove $90 million in sales, all of which was done through the management of a $22 million dollar P&L.In addition, as account director, this role enabled collaboration with Integrated's broker and category management teams to mine for new category insights that provided for successful program creation for clients including McNeil, Church & Dwight, and Folgers.

Brand Management in financial services industry was a dynamic learning journey I'm grateful for.Overseeing both the Servicing and Corporate Division brands included developing advertising plans, managing departmental marketing budgets, creating internal and external-facing communications, developing both B2B and B2C engagements, and being participative in divisional sales and goals meetings which helped drive the Servicing Divisions portfolio to grow from $10 to $50 billion in 3 years.This role grew to include collaboration with multiple sub-divisions to shape their marketing strategies, engagement programs, and communication priorities.Some people say its surprising to hear that I worked in the financial sector. I take that as a wonderful compliment.