Arteza, a disruptor in the fine art and craft industry, offers high quality products at affordable prices. Arteza stands out on shelf with bold packaging, and award winning innovation across multiple categories and collections.• Planned and executed a strategy taking the brand from an online player to 2000 points of distribution across major brick and mortar retailers• Developed seasonal on shelf programs, driving incremental sales volume by 22%• Partnered cross functionally to build planograms that exceeded retailer expectations, filling white space and displacing competitors brands• Lead cross functional teams in successfully launching a trade show program (domestic and international) that consistently resulted in a minimum ROI of 17% as well as distribution in new regions (India, South and Central Americas and more) partnerships with brands and retailers in alternate verticals (education, SAAS and Augmented Reality)

Oversaw a team of Managers and Associates and worked together to strategic plan and execute assortments on shelf and online, including pricing and promotions, for multiple channels across multiple product lines and categories. Facilitated cross-functional work with Sales, Marketing, DC/ Factory teams, Supply Chain and Brand Development to drive incremental sales resulting in top line growth while ensuring bottom line profitability. Consistently delivered the financial plan and monthly calls, including sales profitability and inventory goals for the fiscal year.• Awarded additional Brick and Mortar shelf placement by proving out assortment recommendations online (+$3M Annually).• Improved internal and external communications as the voice of sales and the customer internally ensuring needs and messages was clearly articulated allowing the internal teams to drive the best solution for the opportunity at hand.

Planned and executed growth strategy in a time of declining POS, growing top line sales by 4% in select categories. Identified key trends through by analyzing customer and national data resulting in new item placement. Responsible for finalization of and all meeting and material preparation for Top to Tops, Line Reviews and Category/ Innovation Reviews creating highly effective meetings.

Mapped out and executed product assortments for the Food, Drug, Hardware, Distributor and Office Channels in partnership with Sales, Marketing and Finance teams. Plan for and coordinate sales, marketing, and promotional programs channel wide. Evaluated and capitalized on organic and incremental sales growth opportunities. Harmonize business lines across the channel minimizing conflict between customers and product assortments. Balance Trade Spend budgets while meeting assigned sales targets and managing product life cycles with customers.

Key contact and relationship driver for top tier strategic partners and key customers across supply chain, planning and vendor/ supplier manager functions. Worked across the JCS organization on implementation of customer requirements, new initiatives, root cause identification, and problem resolution.- Led incremental sales growth by 4% through program execution and identifying unique marketing opportunities.- Developed relationships with colleagues inside and outside the company to strengthen partnerships resulting in increased collaboration and 2 or more additional promotional opportunities with business partners- Identified customer requirements and opportunities, worked cross functionally to implement new procedures, re engineer process, seek out cost saving measures resulting in 300K dollars added back to the bottom line- Researched logistical failures for root causes and designed new processes to better performance- Analyzed and Increased customer performance metrics through internal trainings, process implementation and consistent follow up.- Led cross functional teams and customer partnership meetings by coordinating and facilitating meetings surrounding performance, scorecards, forecasts, and inventory constraints.Recipient of Target's 2013 Supply Chain Partner of the Year Award

Created and built new client affiliations through networking and seminars. Cultivated relationships and trust with clients through a client service model that was easily repeated to enhance the individual experience. - Recruited to a group in Coral Gables within the organization after one year as a solo practitioner to assist a top producer (Barons Top 1000) in managing an oversized book of corporate and individual clients. - Increased Group Revenue by 1.5% focusing on ancillary products including Securities Based Lending, and Life Insurance reviews, Annuity Reviews, and Structured Settlements.- Implemented team procedure and work flow to enhance productivity. - Created strategic alliances and built a sphere of influence through prior careers contacts, professional networking organizations, and as a member of the Chamber of Commerce.

Expanded business development by managing B2B sales and relationship management between 4 Coldwell Banker operational units. Mentored associates/management trainees and managed office expenditures.- Increased sales volume year-over-year after appointment into newly created Mortgage Advisor role; assumed leadership of offices previously led by hands-off account managers. Marketed and managed business-to-business partnerships and sold mortgage opportunities to homebuyers and homeowners. Steered marketing, pre-approval, loan registration, and file processing through closing. Selected to serve as Interim Regional Manager over peers with greater seniority.- Attained the highest capture rate in 3 of 5 years by guiding direct B2B sales with agents as a secondary sales force. Ensured provision of exceptional customer service and superlative deal follow-through.- Propelled PHH from a failing platform to market leadership by converting 3 offices from the competitor platform. Promoted platform features and long-term benefits to support staff first and agents last and refocused agents’ business model. Saved mortgage deals lost to other lenders to expand market reach in South Florida.- Preserved budget adherence by identifying and implementing cost-saving measures, including converting to efax and employing UPS 2nd-day air in place of overnight services.- Selected by senior leadership to represent all regional mortgage partners at the Coldwell Banker Real Estate Issues & Answers Seminar on three different occasions. Taught Coldwell Banker’s two-week Fast Start training program for new agents in two different Florida locations.NMLS#: 198793

Bolstered operations by recruiting, training, and coaching a team of up to 10 Loan Officers. Recruited staff from competing firms and other industries with sales/financial experience and conducted training encompassing all loan operations. Coached and mentored new/seasoned staff to resolve sales/mortgage issues and devise rebuttals. Enabled adherence with regulatory guidelines as State Compliance Officer. Oversaw completion of closed/declined files.• Transformed operation from a refinance focus to an opportunity focus and boosted sales performance by seeking alternative lead sources and business opportunities. Pushed staff to get out of offices, seize the initiative, and leverage outreach/networking /referral methodologies. Purchased online leads to expand sales pipeline. Produced a personal average of $25,000 in monthly fees and ensured all loan officers generated income within 30 days of hire.• Lowered operational expenses through aggressive cost reduction. Pinpointed waste, tied expenses to profitability, and eliminated all unnecessary services/equipment. Cross-trained all personnel and rotated front desk duty to maximize commissions and minimize overhead. Spoke at a conference for branch managers on expense reduction techniques.

Applebee’s/Apple Sauce, Inc. 1998-2003General Manager Managed front/back of house operations with oversight of 100 personnel. • Bolstered operation review scores by 15% in all front of the house areas by overseeing staff hiring, training/coaching, and performance for front of house staff. Scheduled all front of house staff and ensured effective daily operations.• Decreased costs in all assigned stores by implementing inventory controls, reducing ordering, and cross-training staff members to boost teamwork across shifts. Devised cost controls for all departments and steered bimonthly inventory.• Strengthened profitability and operational efficiency by creating and driving adherence with strict, detailed monthly budgets, managing all monthly financial/managerial reporting, and coaching/training managers/staff who desired career advancement.