Kaitlin Hoffman Email & Phone Number

Greater Boston Area

Albany, New York Area

Create and manage the brand and visual identity of the company. Art direct and design for sales collateral, website, events, and other marketing, advertising and promotional efforts. Measure, enhance, and enrich the position and image of the company through various marketing goals and objectives. Work with and manage freelancers and agencies.

Clifton Park, Ny

CommerceHub enables retailers and brand manufacturers to radically expand product assortment, drive omnichannel demand, and increase delivery speed while decreasing costs.

Schenectady Ny

Web, logo and print design. Digital and traditional illustration.

Schenectady, Ny

Responsible for the complete rebranding of company marketing materials including logo, promotional literature, advertising copy, website and trade show booth.Work directly with CEO to develop marketing strategies, promotions, and events.Launch and maintain social media sites; Twitter, Facebook, LinkedIn, YouTube, and company blog – including news and relevant industry information. Redesign, launch, and maintain new company website utilizing the Joomla platform. Design, send, and track company newsletters and email marketing initiatives. Participate and contribute in local chamber meetings, trade shows and networking events to increase awareness and represent the company.Execute and analyze results of advertising and marketing campaigns.

Schenectady Ny

Assisted in the production of the documentary, "So Right So Smart," using Photoshop, Adobe After Effects and Sketchbook Pro. Digital illustration work for various companies, which required conversing with the client about ideas and progress of project. Sketches and scanning of work led to digital character illustrations.Work on additional freelance projects as needed.

Albany, New York Area

Responsible for creating graphics, illustrations, text layouts, proofreading and preproduction for all external marketing, public relations, sales, and club communications.Coordinated articles, ads, layout and production for Going Places Magazine.Developed concepts for and designed all collateral materials, including direct mail, ads, postcards, e-newsletters, flyers, invitations, vouchers, coupons and brochures.Assisted marketing and sales team with brainstorming, marketing and advertising strategies.Established and maintained relationships with AAA members, vendors and employees.Assumed the role of primary contact for the national Show Your Card & Save Program, advertised timely specials to members, updated all employees, and communicated with program representatives.

Albany, New York Area

Designed websites, web pages, and performed daily maintenance on established sites.Conceptualized and designed advertisements, postcards, brochures, stationary, business cards and other promotional materials for various businesses in the capital region.

New York, Ny

Photographed artwork of represented artists throughout New York City. Photos were then digitally formatted and edited. Acted as an intermediary between gallery officials, various artists and clients. Compiled biographic books on artists and their work for directors, patrons, and shows. Aided in the organization of the Marlborough Summer Show.