I lead Azure's product marketing and GTM strategy focused on software companies and developers. My scope includes segmentation and audience prioritization, persona development, messaging and positioning, sales plays, market research, long-term growth strategy, and product roadmap recommendations.

Lenati (since acquired by Concentrix) is a management consulting firm that serves as the strategy and design division of Concentrix, a global experience engineering company. As an Engagement Manager I led teams through the entirety of engagements: sales, scoping, delivery of product and solution outcomes, and client satisfaction. I partnered closely with senior-level stakeholders to produce meaningful business impact, managed product teams, and led the customer success practice.Expertise across B2B and B2C: product marketing, product management, experience design, GTM strategy, customer success and retention, digital transformation, enterprise sales strategy.Client Experience: Adobe, Footlocker, Katerra, Microsoft, Starbucks, Tableau, Thermo Fisher Scientific

I led the Marketing and Sales Department and rebuilt every single aspect of our work to be rooted in customer-obsession and results. I have consistently achieved and exceeded the goals the President benchmarked me by: 10% increase in sales (achieved 30%+ consistently), increase conversion rate (2-6X above previous average), bring heart and personality of organization to life (launched new brand identity and corporate website), and make people smile (check recommendations for that one). Here are some of my key wins and job responsibilities:• Increased sales by 31% and highest revenue in organizational history after several years of decline• Revamped entire marketing and sales strategy using data-driven insights including: positioning, targeting, customer segmentation, brand identity, corporate website, search strategy (SEO/SEM), affiliate, email, sales funnel, social media, analytics, and CRM• Tracked, analyzed, interpreted data from sources such as Google Analytics, CrazyEgg, Moz, audience interview and surveys, user-testing, Facebook Insights, and more to optimize marketing• Launched new website and internally built site framework including information architecture, design, SEO strategy, KPIs, and content strategy• Led organization’s first corporate rebrand, personally conducting discovery and market research, creating brand strategy, and finding right partners to create differentiated and memorable brand identity• Built successful global engagement programs including a campaign that reached 42 countries and 450 cities and grew Facebook likes by 20%• Managed and coached marketing and sales team• Achieved exceptional results with effective budget management and driving work internally

As a part of the largest non-profit in the United States totaling over $4B revenue per year I was responsible for being a product marketer, change agent, and brand steward for the Boston office. I worked as the product lead for United Way's $36M+ community investment as a member of United Way's in-house creative agency. I specialized in driving new ideas and translating complex data and issues facing United Way’s community footprint into clear and compelling narratives for our audience.• Oversaw all facets of Community Impact marketing including: marketing and communications strategies, product marketing, collateral, and stories around United Way's $36M+ in community investments• Designed first online metrics and analytics framework to track, analyze, and optimize online marketing efforts• Worked collaboratively with the Senior Director of Communications to increase visibility of United Way’s community impact work in traditional media, social media, earned/paid media.• Held in-depth understanding of United Way's global brand to conceive and support community engagement and marketing programs that grew brand awareness• Collaborated closely with internal clients and externally with private companies, government agencies, and 160 non-profit partnersClients and Partners:AshokaBank of AmericaBrown Brothers HarrimanCity of BostonDeloitteFederal Reserve Bank of BostonJohn HancockNew England PatriotsMassachusetts Department of Early Education and CareThe Boston Foundation

I helped build one of the first digital marketing agencies focused on the college and university market. We paved the way for wider adoption of social media and online marketing in Higher Education and were positioned as thought leaders, regularly presenting at conferences around the world. I worked with clients across the United States and Australia and developed multichannel marketing strategies backed up by data. To this date BlueFuego has the most comprehensive Facebook and Instagram data industry-wide. During the social media gold rush where everyone followed every new platform I was known for frequently saying, "Chase the goals, not the tools."• Created integrated marketing campaigns and strategies for clients focused on customer acquisition, conversion, and continual student engagement• Conducted market research and online marketing audits of industries and competitors for clients to track trends and ensure tactics were driven by actual data• Increased revenue by 129% as first hire of startup team• Packaged and built first interactive online video chat platform used in Higher Education• Helped build Facebook campaign that won a Gold Medal at the Educational Advertising Awards• Managed 12+ clients simultaneously across four time zones• Retained 60%+ clients to long-term contractsClient list:Northeastern UniversityIndiana University EastJohnson & Wales UniversitySiena CollegeIndiana Purdue University - Ft. WayneMerrimack CollegeWidener UniversityBentley UniversityTrinity CollegeWooster CollegeWinthrop UniversityAbilene Christian UniversityUniversity of Wollongong (Wollongong, Australia)Deakin University (Geelong, Australia)Bond University (Robina, Australia)Edith Cowan University (Joondalup, Australia)